Google Business Profile
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. We set the right trade categories, every service you do, your service area, hours and real photos of your work.
SEO for tradies
SEO for tradies: more calls from Google and Google Maps
SEO for tradies is the work that gets a trade business found when people nearby search for the job they need done, like "blocked drain Salisbury", "switchboard upgrade" or "roof leak repair near me". ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We do SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
How it starts
How customers find a tradie
Most trade jobs start with a search on a phone, and they come in three kinds:
- Urgent: "emergency electrician", "burst pipe", "aircon not cooling", often with "near me".
- Planned: "switchboard upgrade", "roof restoration", "ducted air conditioning install", "retaining wall builder".
- By area: "plumber Morphett Vale", "electrician Southport", "landscaper northern suburbs".
For most of these, Google shows the local pack first: the map and three businesses Google shows above the normal results for local searches. Below it are the normal results. More people now also ask ChatGPT or Google's AI the same question. SEO (search engine optimisation) is work that helps a business show up in Google's free results for the searches its customers make. Tradie SEO works on all three, so you show up wherever the customer looks. More on the map results: what is the Google snack pack?
From our experience
What we find on most trade websites
When we look at a tradie's website and Google profile for the first time, the same problems come up:
Copied suburb pages. A previous SEO provider made one location page, copied it for every suburb and changed only the main headings. The page title and the text underneath still name the first suburb. Google sees a set of near-identical pages and ranks none of them well.
Words written for Google ten years ago. Keyword-stuffed pages that read badly to customers and no longer work with Google either.
No tracking, or messy tracking. Enquiry tracking in Google Analytics is missing or counts the wrong things, so nobody can say which calls came from the website.
We fix these first. Every suburb page is written for that suburb, and tracking counts real calls and forms before we report a single number.
What we do
What our SEO for tradies includes
Service and suburb pages
One clear page for each main job, and pages only for the areas you actually want work from, each written for that place.
Reviews
Customer reviews on Google and other sites, which help both rankings and trust. We give you a simple way to ask after every job. Never fake or paid.
Listings that match
Citations: listings of a business's name, address and phone on other websites, which must match everywhere. We find and fix the old ones.
Local links
Backlinks are links from other websites to yours, which Google treats as votes of trust. We go for suppliers, trade associations and local sites, never cheap link packages.
Tracking you can trust
Conversion tracking means measuring the calls and enquiries that come from ads and the website, not just clicks. Set up properly in Google Analytics before any report goes out.
AI search
Google and AI tools trust a business more when its name, address and details match everywhere. The same groundwork helps you show in Google's AI Overviews (the AI-written answers Google now shows above, or instead of, the normal results) and in ChatGPT. See AI search visibility.
Service areas
Local SEO for tradies who travel to customers
Local SEO is helping a business show up when people nearby search for its service. For trades it has one twist: most tradies are a service-area business: a business that travels to customers, like most tradies, and shows an area instead of an address. Google lets you hide your home or yard address and list the suburbs you serve. We set your profile up that way and build pages for those areas, so you can show in the suburbs you want, not only the one you're based in. Read more about our local SEO.
The full picture
Tradie marketing: SEO, website and Google Ads together
SEO is one part of tradie marketing online. The other two:
- Your website. If it's old, slow or hard to use on a phone, people leave before they call. We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See websites for tradies.
- Google Ads. Google Ads for tradies, checked and improved every week, with reporting in calls and enquiries you can see. Calls from the day the ads go live, while SEO builds. See Google Ads management.
Most tradies do best with a good website first, then SEO, with Google Ads for the busy times or the jobs they want more of. We also run Facebook and Instagram ads that bring in leads, when they suit your trade.
Trades
SEO for each trade
We work with trade businesses such as plumbers, electricians, roofers, air conditioning, landscapers and builders. The method is the same for every trade; the searches are not. We have experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
Plumbers: hot water, blocked drains, burst pipes and gas jobs, many of them urgent. See SEO for plumbers.
Electricians: switchboards, safety switches, EV chargers, solar and after-hours calls.
Roofers: leak repairs after storms, restorations and gutters, where photos sell the job.
Air conditioning: split and ducted installs and servicing, with a summer rush.
Landscapers: design and build projects and ongoing maintenance, in the suburbs you want to work in.
Builders: renovations, extensions and new homes, where trust and a licence number matter most.
SEO for paintersSEO for mechanicsSEO for pest controlSEO for locksmithsSEO for removalists
SEO for concretersSEO for carpentersSEO for tilersSEO for fencingSEO for plasterersSEO for handymanSEO for cleanersSEO for solarSEO for glaziersSEO for gas fittersSEO for arboristsSEO for pool buildersSEO for garage doorsSEO for crane hire
Price
How much does SEO for tradies cost?
For a small local trade business, ongoing SEO is usually around $1,500 to $2,000 + GST a month. It depends on how many services and suburbs you want to show for and how competitive they are. We quote after looking at your business, and there's no lock-in contract. More detail: how much does SEO cost?
Why ADEL SEO
Why tradies work with ADEL SEO
ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Plain-English reports showing what was done and the calls and enquiries it brought.
- Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.
"took us from sliding off second page to the top of page one for all our most important keywords"
5.0 from 29 Google reviews (Adelaide).
Read our reviewsQuestions
SEO for tradies FAQs
Is SEO worth it for a tradie?
Usually, if people in your area search for what you do, and most trade work is searched for. SEO takes time, but it keeps bringing calls without paying for each click. If it isn't right for your business, we'll tell you.
How long does tradie SEO take?
Fixes to your Google Business Profile and website can help within weeks. Showing for busy searches across your main suburbs usually takes several months.
How much does SEO cost for a tradie?
Usually around $1,500 to $2,000 + GST a month for a small local business, depending on your services, suburbs and competition. No lock-in contract.
Is SEO better than buying leads from hipages or Airtasker?
Lead sites send the same job to several tradies, and you pay for every lead. SEO builds calls that come to you alone, from your own Google profile and website. Many tradies use both while SEO builds.
How do I show up in several suburbs?
Set your Google Business Profile as a service-area business, then give each main area its own page written for that area: the jobs you do there and how you get there. Copying one page and swapping the suburb name doesn't work.
Is SEO dead now with AI?
No. AI tools like ChatGPT and Google's AI Overviews still draw on websites, Google profiles, listings and reviews. A business that is clear and consistent in all of those is easier for them to recommend.
Can ChatGPT do my SEO?
It can help write a first draft, but it can't set up your Google profile, fix your tracking, earn reviews or check what is actually ranking in your suburbs.
Which trades do you do SEO for?
Any trade. We work with roofers, air conditioning businesses, landscapers, electricians, builders, plumbers and other trades.
Do you do SEO for tradies in Adelaide?
Yes. ADEL SEO started in Adelaide in 2014 and our office is at 25 Grenfell St, Adelaide SA 5000. We do SEO for tradies in Adelaide, Brisbane, the Gold Coast and across Australia. See SEO Adelaide.
What makes the best SEO company for tradies in Adelaide?
Look for someone who knows how trades get work, reports in calls and enquiries, doesn't lock you in, and leaves you owning your website and Google profile. Ask to see what they would change first.
Will you guarantee first place on Google?
No. Google decides what it shows, and anyone who guarantees a position is guessing. We work on what Google looks at and report openly on what moves.
Next step
Want more calls from Google for your trade business?
Tell us your trade and the suburbs you want work from. We'll look at your Google profile, website and competitors first.