Read the search terms report
The list of what people actually typed before clicking your ad. This is where most wasted money shows up.
Google Ads management
Google Ads management you can actually see
Google Ads management from ADEL SEO means Google Ads for tradies, checked and improved every week, with reporting in calls and enquiries you can see. Your account stays in your name, and you deal directly with Wilson.
Sound familiar?
You're paying for Google Ads but can't see what's being done or what it brings in.
- Clicks from people who will never hire you: DIY searches, job seekers, people after parts or a trade course.
- Ads showing on apps and websites instead of on Google search, where your customers actually look.
- Reports full of clicks and "conversions" that don't match the calls you got.
- An account the agency set up in its own name, so you can't look inside or take it with you.
The basics
What Google Ads management is
Google Ads are Google's paid ads that show a business at the top of search results; you pay when someone clicks. That makes it pay-per-click (PPC): advertising where you pay each time someone clicks your ad. Google Ads management (also called PPC management, and once AdWords management; agencies that do it are often called a PPC agency) is the weekly work of choosing the searches, writing the ads, blocking waste and counting what comes back.
Every week
How we manage your Google Ads
Google Ads sent to your new website, checked and improved every week, with plain reports on calls and enquiries. Your account stays in your name. Every week we:
Add negative keywords
Searches you block so you stop paying for clicks from people who will never hire you. For tradies: "DIY", "jobs", "course", "parts", "how to".
Tune keywords and match types
The searches you tell Google to show your ads for, and how closely they must match. Tight enough to stop waste, loose enough to catch real customers.
Check the tracking
Conversion tracking means measuring the calls and enquiries that come from ads and the website, not just clicks. Real calls and form leads are counted separately from taps on a phone number.
Match each ad to the right page
A search for "hot water replacement" lands on a hot water page, not your home page. This also helps your Quality Score: Google's rating of how relevant your ad and page are, which affects what each click costs.
Keep Performance Max and Display in check
Google campaign types that spread ads beyond search; they can eat budget without bringing calls if left unchecked. We only use them when tracking shows they bring enquiries.
Reporting
Reporting you can see
Plain-English reports showing what was done and the calls and enquiries it brought. Each report shows your cost per lead: what each real enquiry or call costs you in ad spend. And whenever you ask, you get the search terms report and your account's change history, so you can check the work yourself.
Tradies
Google Ads for tradies
Tradies get calls for urgent jobs: a burst pipe, a power outage, a leaking roof, an air conditioner that stops on a hot day. So Google Ads for tradies have to show at the right times and in the right places, and block searches like DIY fixes, trade jobs and parts suppliers. Google Ads for plumbers, electricians, roofers, air conditioning, landscapers and builders all work this way, and plumber Google Ads add after-hours and emergency jobs on top. Good tradie Google Ads also stop at the edge of the suburbs you actually want to drive to.
No website worth sending ads to yet? We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See websites for tradies.
Yours, not ours
Your account stays in your name
You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager. Your Google Ads consultant and Google Ads specialist is the same person who answers the phone.
Offices
Google Ads in Adelaide, Brisbane and the Gold Coast
We manage Google Ads from our three offices and for businesses across Australia.
Google Ads Adelaide
Our first office is at 25 Grenfell St, Adelaide SA 5000. Comparing a Google Ads agency Adelaide businesses can actually reach? You get Google Ads management Adelaide owners can see, from Wilson himself. Still searching for AdWords Adelaide help? Plenty of local accounts were set up in the AdWords days, and an AdWords consultant Adelaide businesses trust should start by checking what's been running since.
See SEO Adelaide.
Google Ads Brisbane
Our Brisbane office is at 480 Queen St, Brisbane City QLD 4000. As a Google Ads agency Brisbane trades can deal with directly, we run Google Ads management Brisbane-wide, from the northside to the bayside.
See SEO Brisbane.
Google Ads Gold Coast
Our Gold Coast office is at Ground A/17 Short St, Southport QLD 4215, and Wilson lives on the Gold Coast. A Google Ads agency Gold Coast businesses can meet in person, by appointment, covering Coolangatta to Coomera.
See SEO Gold Coast.
Searching "Google Ads near me"? Meetings are by appointment at any of the three offices, and most work happens by phone and email.
Reviews
In our clients' own words
"he won't BS you ... if he doesn't think he can deliver he'll tell you"
5.0 from 29 Google reviews (Adelaide).
Watch Luke's video and read our reviewsQuestions
Google Ads management FAQs
How much does Google Ads cost?
There are two parts: your ad spend, which you set and pay to Google, and the management fee. We suggest a starting budget after looking at your services, area and competition, and you can change it at any time.
How much should I pay someone to manage my Google Ads?
We quote a monthly management fee after looking at your business and your current account, if you have one. No lock-in contract.
Is $20 a day enough for Google Ads?
It can be enough to test one main job in a small area, depending on what clicks cost in your trade and suburbs. We look at your keywords first and tell you honestly whether your budget can work.
Is Google Ads worth it for a tradie?
It can be, when every call and enquiry is tracked and junk searches are blocked. If the numbers don't stack up for your business, we'll tell you.
Google Ads vs SEO: which is better?
Google Ads can bring calls from the day the ads go live, and you pay for each click. SEO takes longer but keeps working without paying per click. Many tradies use both. See SEO for tradies.
What's included in your Google Ads management services?
Weekly checks of spend and results, the search terms report, negative keywords, keywords and match types, conversion tracking for real calls and enquiries, ads matched to the right pages, and keeping Performance Max and Display in check. Plus a plain-English monthly report.
How do I know if my Google Ads agency is actually doing anything?
Ask for three things: the search terms report, the change history in your account, and how many real calls and form enquiries came from the ads. If you can't get them, that tells you something.
Will I own my Google Ads account?
Yes. It stays in your name, and so does everything else.
Can you take over my existing Google Ads account?
Yes. We start by checking what is set up now, including the tracking, before changing anything.
Are you a Google Ads agency or a consultant?
Both, in a way: ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search, and Wilson manages the Google Ads himself.
Do you only work with tradies?
No. We manage Google Ads for local businesses, and we have a special focus on tradies.
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Next step
Want us to look at your Google Ads?
Fill out the discovery form. We'll check what's set up now, including the tracking, and come back with honest next steps.