One page, one search
Every page gets its own group of searches from your keyword map, so two of your pages never compete for the same thing. We check the search is from someone ready to hire, not someone learning to do it themselves.
SEO content writing
SEO content writing services: pages written from your own facts
SEO content writing is writing pages from your own facts and experience, planned around what your customers search, and checked before and after they go live. Our SEO content writing services write the service pages, location pages and guides that bring calls, in words your customers use and Google and AI tools can quote. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Answer first
Questions people ask
Questions people ask
Your pricesYour suburbsYour experience
The test every page has to pass
Could a competitor copy this page onto their own website without changing a word? If yes, it isn't finished.
Most small business websites fail that test. When we look at an older trade website, the pages were usually written for how Google worked ten years ago: the same keyword repeated, nothing a customer actually asks, and nothing only that business could say. Pages like that rarely rank now, and AI tools have no reason to quote them.
How we write each page
We read what already ranks
We look at the pages on Google's first page for that search: what they all cover, what none of them say, and how long they are. The length of your page comes from that, not from a rule of thumb.
We ask you a few specific questions
Not "tell us about your business". Questions like "what did the last customer's old setup get wrong?" or "what do people ask on the first call?". Your answers are what no competitor can copy. We save them, so you're never asked the same thing twice.
We write, answer first
The opening answers the question the searcher typed, in plain English. Headings follow the questions people ask, with a direct answer underneath, so Google and AI tools can quote a section on its own.
We check before you see it
Every search in the page's group has to be covered in the title, headings or answers. Your business name, services, prices and promises have to match everywhere else you appear. No made-up statistics, reviews or results.
You approve, then we check it live
Nothing goes live without your yes. Once it's live, we check the published page against the approved copy and keep watching how it does in Google.
What we write
Service pages: one for each main job you want more of.
Location pages: for the areas you actually work in, written for each place, not one page with the suburb swapped. See programmatic SEO.
Guides: answers to the questions customers ask before they call.
Home and about pages: who you are, in one clear sentence, and why customers choose you.
Rewrites: full rewrites of old pages from the evidence, not line-by-line patches.
Our SEO copywriting services cover the pages that sell; our content writing covers the guides that answer questions before people call.
SEO copywriting that works for AI search too
AI search optimisation is making a business easy for AI tools to find, trust and recommend. Google's AI Overviews, the AI-written answers Google now shows above, or instead of, the normal results, and ChatGPT, OpenAI's AI assistant, which many people now ask for local business recommendations, both quote pages that answer clearly and use the same business facts as everywhere else. That is how we write. See AI search visibility.
Can't I just use ChatGPT?
You can get words from ChatGPT in seconds. What it can't give you is your own experience, your prices, the suburbs you cover, or the questions your customers ask you. Google's guidance is that content should be helpful and made for people, however it is produced (Google on AI-generated content). We use AI tools in our research and drafting. Every page still starts from your facts, is checked against your keyword map and business details, and is approved by you before it goes live.
Why work with ADEL SEO
5.0
5.0 from 29 Google reviews (Adelaide). Client reviews
- You work directly with Wilson, not a junior account manager. Meet Wilson
- Plain-English reports showing what was done and the calls and enquiries it brought.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
SEO content writing FAQs
What is SEO content writing?
SEO content writing is writing pages from your own facts and experience, planned around what your customers search, so the page can rank in Google, be quoted by AI tools and turn visitors into calls.
Can ChatGPT write SEO content?
It can write words on any topic. It doesn't know your business, your customers or what already ranks for your searches. Pages that only repeat what's already online rarely earn a place on page one.
Do I have to write anything?
No. You answer a few short questions, by email or on a call, and approve the draft. We do the rest.
How long should an SEO page be?
As long as the pages that already rank for that search, and no longer. We check it for every page, so the length comes from the evidence, not a rule of thumb.
SEO copywriting or SEO content writing: what's the difference?
They are mostly the same thing. SEO copywriting usually means pages that sell, like service pages; SEO content writing also covers guides and articles. We do both.
SEO content agency or a freelance copywriter: which is better?
A copywriter writes well. An SEO content agency also plans which searches each page targets, checks what already ranks and checks the page after it goes live. With us, Wilson oversees every page.
Is SEO content still worth it with AI search?
Yes. AI tools build their answers from pages they can trust. Clear pages with real facts are what they quote.
Who owns the content?
You do. It's your website and your words.
How much do SEO content writing services cost?
Writing is part of our ongoing SEO for small businesses, usually around $1,500 to $2,000 + GST a month. We quote one-off pages or a website's worth of pages after looking at what you need.
Want pages only your business could have written?
Tell us about your business and the work you want more of. We'll look at your current pages and what ranks first.