Link building
Link building is earning relevant links from real websites, checked before and after they go live. Backlinks are links from other websites to yours, which Google treats as votes of trust. Our link building services get you the links that help a local business rank, and none of the ones that put it at risk. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
If you've been offered 100 backlinks for $99, you're not alone. Those links usually come from link farms: sites that exist only to sell links. Google's spam policies say links made to manipulate rankings can hurt the site they point to. (Google's spam policies on link spam)
Wilson, our founder, on what he sees:
"I genuinely avoid taking clients that had bought, or whose previous SEO providers used, cheap link packages or Fiverr SEO links. If I spot them on my clients' sites, I try to disavow them to avoid any penalty from Google."
A disavow tells Google to ignore links you didn't ask for. It is the clean-up step after cheap links, and it is why we would rather build fewer links, properly.
| A link worth having | A link to avoid |
|---|---|
| From a real business, association, supplier or local site | From a site that exists to sell links |
| Relevant to your trade or your area | On a page about everything, or nothing |
| On a page Google has stored and shows in results | On a page Google ignores |
| Placed where a person might click it | Hidden in a footer list of 50 links |
| One good link at a time | Hundreds at once, all in a week |
We look at the backlinks of the businesses that rank above you for the searches that matter. Links they have from local, relevant sites are usually links you can get too: the same associations, suppliers, directories and local sites.
Before a site goes on our list, we check that its own pages are in Google. If Google isn't showing the site's pages, a link from it is unlikely to count, so we don't pursue it.
Citations are listings of a business's name, address and phone on other websites, which must match everywhere. We find the directories Google usually indexes, fix old details first, then add the missing ones. Google and AI tools trust a business more when its name, address and details match everywhere.
About two weeks after a link appears, we check that Google has indexed the page it sits on. If not, we check again in week four and replace the link if it still isn't counted.
Every link we track goes in a register with its status, checked every month. Harmful links from link farms are flagged and, where needed, disavowed.
For a plumber, a clinic or an accountant, the links that matter most are local and relevant: your trade association, the suppliers you buy from, local business groups, sponsorships, and directories in your area. They are slower to get than a bought package, but they are links a competitor can't buy overnight, and they help in Google Maps as well as the normal results. See local SEO.
Many backlink building services sell links in bulk from overseas sites. For an Australian local business, links from Australian sites in your trade or area are usually more relevant. We work with businesses across Australia, from offices in Adelaide, Brisbane and the Gold Coast.
5.0 from 29 Google reviews (Adelaide). Client reviews
A link building service earns links from other websites to yours, so Google trusts your site more. A good one finds relevant sites, checks they are real and indexed, and checks each link after it goes live.
Ask four things: where will the links come from, will you check the sites are in Google, what happens if a link disappears, and do I get a list of every link? If the answer is a fixed number of links for a low price, walk away.
There is no set number. The businesses ranking above you show what is normal for your searches. A few relevant links usually do more than hundreds of weak ones.
Bought links from link farms can. Google's spam policies treat links made to manipulate rankings as spam. Relevant links from real local sites are what Google expects a good business to have.
Many may be from sites Google ignores, or links you'd be better without. We check your existing links first and tell you which ones help.
Google has to find the page a link sits on first; we check that about two weeks later. Rankings usually move over months, together with your website and Google Business Profile, not from links alone.
Link building is part of our ongoing SEO for small businesses, usually around $1,500 to $2,000 + GST a month in total. We don't sell links by the hundred.
Off-page SEO is everything outside your website that affects rankings: links, reviews, listings and mentions. Link building is the links part. Our guide explains the rest: what is off-page SEO?
Tell us about your business. We'll look at the links you have, the ones your competitors have, and what we'd go after first.