Guides
SEO guides for local businesses and tradies
Plain-English SEO guides for local businesses and tradies, answering the questions owners ask us most. Written by Wilson Tiong, founder of ADEL SEO. Doing SEO since 2007. Works directly with every client.
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Our guides
What is SEO?
Search engine optimisation explained in plain English for local businesses and tradies: how Google decides, what SEO work involves, and costs.
Read the guide Updated 15 October 2026How much does SEO cost in Australia?
Real published prices, what drives SEO pricing, what cheap SEO usually means, and how to compare quotes.
Read the guide Updated 15 October 2026How much does a website cost in Australia?
Real published prices, what drives website design cost, hosting, online stores and cheap traps.
Read the guide Updated 15 October 2026How to choose an SEO company
The questions to ask, the contract terms to check, and the red flags and SEO scams to avoid.
Read the guide Updated 15 October 2026What is the Google Snack Pack?
The map and three businesses Google shows for local searches: how Google ranks it, and 8 steps to get your business in.
Read the guide Updated 15 October 2026What is on-page SEO?
Everything on your own website that helps Google understand each page, with a checklist and the real mistakes we find on websites we take over.
Read the guide Updated 15 October 2026What is off-page SEO?
Links, mentions, reviews and listings: what the rest of the internet says about your business, and the link deals to avoid.
Read the guide Updated 14 October 2026SEO terms explained
The words local business owners hear from agencies, in plain English. Wikipedia's Marketing experimentation article cites an ADEL SEO page as a reference, and this guide is that page, rebuilt.
Read the guide Updated 17 October 2026Free SEO tools for small businesses
The free SEO tools a small business actually needs, in the order to set them up: Search Console, Business Profile, Analytics and more. By ADEL SEO.
Read the guide Updated 17 October 2026SEO software: what it does, what we use, and what you need
SEO software explained by ADEL SEO: what the tools do, the ones we use every day for clients, and when a small business doesn't need to pay for any.
Read the guide Updated 17 October 2026Google's helpful content update: what it was and what it means now
Google's helpful content update explained by ADEL SEO: what it was, why it became part of Google's core ranking in 2024, and what it means for your website.
Read the guideADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
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