13 Best SEO Free Tools

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Wilson Tiong is a seasoned SEO Expert based in Australia. He is the founder and editor-in-chief of ADEL SEO agency. His career stretches way back more than 10 years ago when the SEO industry is still at its infancy. His passion and continuous adaptation to the trends has helped several startups and digital marketing companies climb to the top and make their visions a reality.

There are amazing FREE SEO Tools out there to help you with your day-to-day tasks. You can use them to perform competitive analysis. Check the backlinks of your competitors, and a whole lot more. They will also make your SEO life much easier in general!

Our Expert SEO team will share a list of 13 free SEO tools to make your life easier. When carrying out different tasks in your SEO workflow. Whether that is researching or carrying out actions such as link prospecting. Keyword research, or even competitor analysis. These tools can help you improve your website’s ranking on search engines. And get more traffic to your website, pages, or blogs. Let’s get to it.

Benefits of Free SEO Tools

You would think that if something is free, it must have severe drawbacks, but that isn’t always the case at all. There are a lot of SEO tools available for free and most of them are great. Because something is free doesn’t mean that it’s bad, or that you need to find an alternative paid version. Free SEO tools tend to offer as much as the paid versions. This means you’re saving money and gaining access to some of the best SEO tools out there. Often, they might even be better than their paid counterparts.

SEO tools can be a great help in improving your website’s ranking on search engines. But, not all SEO tools are as good as others. Some are expensive and must have a subscription, while others are free.

The benefits of using free SEO tools include:

Increased exposure for your website.

Free SEO tools can help you get your website noticed by search engines. This is because they usually have features that help to improve your site’s visibility. Such as improving your backlinks and making it easier for search engine bots to crawl your site.
Reduced costs.

Because free SEO tools are available at no cost, you can save money by using them instead of paid tools. This is especially beneficial for small businesses or website owners. Who have a limited budget in ranking their business.
Greater flexibility.

Free SEO tools often offer more features and options than their paid counterparts. This means that you can tailor them to better suit your needs and preferences.
Access to useful resources.

Many free SEO tools have comprehensive databases of information. That can help you improve your website’s ranking in search engines. This includes data on search terms, backlinks, and a list of the most popular websites on the web.

Although using free SEO tools does not guarantee success. They are definitely worth considering if you want to improve your website’s ranking. Free SEO tools are a valuable tool for any business. Or website owners looking to improve their search engine rankings. And get more traffic to their site. So why not give them a try?

Best Free SEO Tools

Ahrefs’ Keyword Generator

Ahrefs’ Keyword Generator is one of the most popular keyword research tools today. It uses a complex algorithm to rank keywords based on their popularity and search volume. Which makes it a great tool for helping you determine which keywords are worth targeting.

It takes the guesswork out of creating a high-quality list of seed keywords for your next project. It is an SEO tool that helps identify what keywords are being searched for. By optimizing your content for high-converting keywords. You can increase your search traffic — and thus, profits. All you need to do is provide it with a seed keyword or URL. And the tool will return back to you ‘keyword ideas’ that your selected URL has been ranking for.

With Ahrefs’ Keyword Generator, you can:

Get an estimate of the monthly search volume for a keyword
Find out how difficult it would be to rank for a certain keyword
See the estimated CPC (cost per click) for a keyword
Discover related keywords that you may want to target

It is a great tool for finding keywords related to your content. Enter a topic or keyword, and the tool will generate a list of relevant keywords. Along with their search volume and competition data.

This tool is especially useful for content creators. Who want to ensure their content is optimized for the right keywords. By targeting the right keywords. You can improve your chances of finding success with search engines. And getting more traffic to your content or website.

The Ahrefs’ Keyword Generator is a helpful tool if you want to stay on top of your SEO strategies. Without having to conduct extensive keyword research. From it, you will be able to generate relevant keyword ideas. And identify lucrative niches as they emerge. It’s only useful when used in conjunction with the various keyword tools. That is included with Ahrefs’ plan. It can also be used to avoid seasonal trends. And find keywords that target specific locations.

Google Search Console

Google Search Console, known as Google Webmaster Tools. Is a free SEO tool that helps you check and improve your website’s presence in Google search results. It’s an essential tool to add to your arsenal of SEO tools that no one else uses! Google Search Console is a powerful tool that can help you to promote your site. It’s a free Google tool that lets you see the crawl rate, and duplicate content on your website. Top pages that Google currently sees, and a whole lot more.

Google Search Console (aka Webmaster Tools) is a powerful online SEO tool. It allows you to track the performance of your keywords in the search engine results. It helps you watch your website’s visibility and performance in Google search results. Also, Google offers many other tools and resources to help you improve your website’s SEO.

How does Google Search Console work?

Google Search Console allows you to track your website’s performance in search results. Including how often it appears for certain keywords. And which pages are most shown in response to search queries. You can also find out if your website is experiencing any technical issues. That could be affecting its performance and SEO readability.

To use Google Search Console, you’ll need to add your website to your Google account. And verify that you’re the owner or manager of the site. Once your website is verified, you can start using the various features of Search Console. To increase your traffic and your website’s functionality.

What are some features of Google Search Console?

There are many different features and tools offered by Google Search Console. Including the following:

Search Performance. This tool provides insights into how your website is performing in search results. Including which queries trigger your site to appear and how often. You can also use this tool to identify pages that are not appearing in search results. And to troubleshoot any technical issues that could be affecting your site’s performance.
Google Index. This tool allows you to see which pages on your website are being indexed by Google. And the frequency with which they appear in search results. You can also use this tool to submit new pages for indexing. And to request that Google re-index a page if it has been updated.
Crawl Errors. This tool helps you identify any errors on your website. That Google’s crawlers encounter when trying to access your website. Crawl errors can state problems with your website’s structure. Or content, and can impact your site’s performance in search results.
Security Issues. This tool helps you keep track of any security issues on your website and provides guidance on how to fix them. This can help protect your site from potential threats, such as malware or viruses.
Sitemaps. This tool allows you to create a sitemap. That Google crawlers can access when they visit your website. You can also use this tool to submit your sitemap to Google. Which can help speed up the process of indexing your website’s pages.
Robots.txt Tester. This tool allows you to test your website’s robots.txt file and make sure that it is configured. The robots.txt file helps control how Google crawlers access your website. And an incorrect file can prevent your site from being indexed.

It is not difficult to see why Google Search Console is the go-to tool for search engine optimization. With this free tool, Google provides invaluable information about your website’s health. And data about its users. With just one easy-to-access location. You can track your site’s performance in several ways.

Google Search Console is a free and easy-to-use tool that can help your website get noticed. That provides you with real-time data on how your site is doing on Google. It will tell you about any site speed issues, or crawling errors. And more, which can be super useful for identifying SEO problems and fixing them.

Bing Webmaster Tools

Bing Webmaster Tools is a free web-based suite of tools. Offered by Microsoft to help you manage your website. It includes a variety of tools to help you measure your website traffic. Optimize your website for search, and troubleshoot issues.

Bing Webmaster Tools is a service that was launched by Microsoft. And is another version of Google Webmaster Tools. Yet, it also features a few extra features. This tool is used by both beginners and experts. Bing Webmaster Tools is a free online set of tools. Data collected from this tool allows you to evaluate your website’s performance. It allows you to know how Bing is crawling and indexing your site. It helps you find broken links and even gives you great on-page optimization advice. It can provide you with important information about your site’s performance on Bing. It helps you make the most out of your website, tracks it for spam, and helps you remove spam from it.

To get started, create a Microsoft account and then sign in to Bing Webmaster Tools. Once you’re signed in, you can add your website and start using the various tools.

The Traffic Insights tool allows you to see how much traffic your website is getting from Bing. You can also see which keywords people are searching for to find your site. And you can also see what country they’re searching from. This information can help you optimize your website for better search engine visibility.
The Search Engine Optimization (SEO) Reports tool provides you with detailed information. About how well your site is optimized for Bing. It includes recommendations on how to improve your site’s title, description, and keywords. And other factors that influence your ranking in Bing search results.
The Fix Issues tool allows you to find and fix common website problems that can impact your ranking in Bing. This includes things like broken links, duplicate content, and missing titles or descriptions.
The Submit URLs tool allows you to tell Bing about new or updated pages on your site. This helps Bing discover and index your content so it can appear in search results.

Bing Webmaster Tools is a great tool for webmasters and SEO professionals. Who are looking to get the most out of their website in Bing search results.

If you’re starting out as an entrepreneur. Bing Webmaster Tools provides the essential data needed to kickstart your SEO efforts. You’ll need a verified site to get the most out of the features. But it’s simple to set up and worth the small amount of effort involved.

Google Keyword Planner

Google Keyword Planner may be a free SEO tool, but it’s powerful. In fact, most keyword research stems from this very tool. The Google Keyword Planner tool is one of the premium SEO tools and has a lot of options. You can use this tool to research search volume and keyword ideas. And even find related keywords for lots of keyword combinations.

It is a free tool that helps you plan your search engine optimization (SEO) efforts. By estimating how many people are searching for a particular term or phrase. It can also help you find related keywords to target in your content and advertising.

The Keyword Planner can help you find the right keywords to target for your website or blog content. As well as related terms and phrases that people use when searching for topics related to yours. It gives you an idea of how competitive these keywords are. Along with their search volume in the last 12 months so you can focus on them.

Using the Keyword Planner is simple. Type a term or phrase into the search bar and hit “Get Ideas.” You will be presented with an overview of related terms. As well as some suggested bid amounts if you decide to advertise on that keyword in Google AdWords.

You can also use the Keyword Planner to get data on the average monthly searches for a keyword. As well as its competition. This allows you to understand which terms are most popular. And which are currently more competitive. It can also help you find new ideas for your content marketing strategy. And discover other related keywords that may not have been on your radar.

Google Keyword Planner is one of many free SEO tools that are available to help you with your SEO campaigns. You should check out all the available information around Keyword Planner before deciding to use it. Since these tools change, test everything before you start using it in your campaigns.

All in all, Google Keyword Planner is a great tool. It’s intuitive enough to not need an enormous learning curve. Yet powerful enough to need some experimentation. It may not be the only tool you need, but it’s a quick and easy way to get crucial keyword data.

Google Analytics

There are many free SEO tools out there you can use. To determine how well your content is ranked organically on search engines. One such tool is Google Analytics, which gives you great insight into what keywords people are using. To find your website and content pieces.

Google Analytics (aka GA) is a powerful tool for tracking the stats of your website. By using GA you can track where your visitors are coming from. What pages they’re viewing, and much more. The data that you can pull from Analytics can be helpful. When deciding on your online strategy as well as debugging major issues.

It is a free, web-based application that can help you analyze your website traffic. It provides statistics about where your website visitors are coming from. You can see what pages readers are looking at, and how long they are staying on your site. Besides, you can use Google Analytics to track your keywords. And see how they are performing in the search engines.

Google Analytics is a tool that you can use to gather information about your website traffic. It is free and easy to set up on your site. With it, you can view statistics about where your visitors are coming from. What pages they are visiting, how long they are staying on your site. And what keywords they are typing into search engines to find your site. You can also use Google Analytics to track your backlinks and see how they are performing.

If you want to collect the most useful data from Google Analytics. You should consider using it in conjunction with other free SEO tools. This will allow you to get a complete picture of your website traffic. And how it is performing in the search engines.

When it comes to free SEO tools, Google Analytics is one of the most useful services you can use. For free, you can get in-depth data on your web page’s traffic and demographics. Including information on where visitors are going on your site. How much time they spend there, what device they’re using, and which pages are popular. And if those numbers are growing or shrinking. You can also get information on subscribers from your newsletters and blog posts. See which social media sites have the biggest impact on your site and so much more.

Yoast SEO Plugin

Yoast SEO is a free plugin that provides a whole set of tools to help improve your search engine rankings. For example, the fact that Yoast SEO informs you when you have an image alt tag. And it’s not optimized for SEO can help with image optimization issues. But there are many other features such as Google XML sitemaps. And internal linking suggestions. And even Yoast social sharing buttons can improve your site’s performance.

Yoast SEO is the first free SEO plugin that’s as simple to use as it is complete. It empowers users with no SEO skills. It helps professional SEOs do their work better. In a sense, Yoast SEO creates the best possible environment for everyone. Who works on websites wanting to improve their organic reach! The Yoast SEO Plugin makes it easy to optimize your content for search engines. It analyzes your text and gives you feedback on how to improve it. Including tips on how to make your content more SEO friendly.

The plugin also lets you track your progress over time, so you can see how your content is improving. Yoast SEO is one of the best and most comprehensive WordPress plugins. For search engine optimization you can find. It takes a lengthy but insightful page to discuss all this plugin’s features. But if I had one word to describe it, I would say Yoast SEO is thorough.

The Yoast SEO plugin is free, robust, and customer-focused. Although many other SEO plugins exist. WordPress has its own built-in SEO tool – the Yoast SEO plugin is an excellent alternative. It provides you with the tools you need to bump up your SEO. While offering wonderful, prompt customer service. And hosting an active community of users who enjoy helping each other out.

If you’re serious about improving your content’s SEO, the Yoast SEO Plugin is a great tool to help you out. It provides valuable feedback and lets you track your progress. So you can see how much your content is improving.

MozCast

In the past few years, Google has taken many steps to ensure that its search results are relevant. And high-quality and that the people providing content are actually the ones with the authority in those topics. As a marketer, it’s more important to stay up to date on what Google is doing. Sometimes they can make algorithm updates without you even knowing. MozCast aims to help with that! MozCast is a great SEO tool that shows you how the Google algorithm is ranking your website. It also provides insights on how to improve your website’s ranking.

It is a free SEO tool from Moz that shows you the current temperature of the search engine results pages. It’s designed to help with daily and weekly tracking of the changes in your keyword rankings. You can use it to see when your rankings might be moving, as well as possible changes in traffic. It’s also fun to watch!

It monitors the fluctuations in Google’s search engine results pages (SERP). It provides a temperature reading of how hot or cold the “search engine weather” is on any given day. This can be helpful in determining whether your website is being affected. By any recent algorithm changes. It was developed by marketers for marketers, and it’s available as a free download.

It tracks the changes in Google’s index using a combination of data. That comes from the Google toolbar, Google Webmaster Tools, and Google trends. It’s a valuable tool for SEOs to keep tabs on how their target keywords are trending. This simple graph will give you an idea of how this tool works. MozCast is a tool that provides a temperature reading. On the organic search visibility of any given website. It’s not a one-size-fits-all solution to SEO problems. But it does provide some useful insights for websites. That ranks is on the lower end of the SERP results.

MozCast is a great resource for SEO professionals. Who is attempting to stay up-to-date with the latest changes in Google’s algorithm. By monitoring fluctuations in temperature over time. You can get a sense of how SERP changes are happening, and whether your website is being affected. This tool is free to download, making it an affordable option for those on a tight budget.

If you’re looking for a comprehensive SEO toolkit, MozCast is a great place to start. It provides everything you need to track SERP changes. And optimize your website page better. And best of all, it’s completely free to use! So what are you waiting for? Download MozCast today and start monitoring the fluctuations in search engine weather.

Answer The Public

It is a free SEO tool that uses the autocomplete function of Google and Bing. To generate long-tail keyword ideas for your content marketing strategy. Simply type in a keyword or question, and it will give you a list of questions and topics related to your search. This is an excellent tool for creating blog posts, articles, and even social media content. It is an SEO tool that provides answers to questions through Google Autocomplete API. With data extracted from Google’s Knowledge Graph.

Also, to provide keyword ideas. AnswerThePublic also provides insights into how people are searching for your keywords. For example, you can see the most popular questions related to your keyword. In addition to the most-searched terms. This information can help you better understand your audience and what they’re looking for.

AnswerThePublic is a valuable tool for any content marketer, and it’s free to use. So if you’re looking for great ideas for your next blog post or article, be sure to check out AnswerThePublic.

Using Answer The Public to research your target keyword is super simple. To get started, visit the site, type in your keyword, and click the Go button. (Don’t worry about submitting your query yet), and wait for the search engine to return results. After 5-6 results appear on the screen, click on one of the auto-generated queries. That sit below the main list of search results. You can further refine your search by using different keywords. And by using the right sidebar’s filters to limit the number of results you see (e.g., “in the last 12 months”).

Google is an incredible search engine that continues to develop. And many people around the world use it as their primary search engine. Yet, Google can be a bit cumbersome if you aren’t familiar with it. If you want to learn more about the people who are interested in your work. And how they interact with your content through a variety of searches. Answer The Public is for you. This is one of the simplest tools on this entire list. Yet it offers so much valuable information to those who spend time using it. Whether you know what SEO is, or why you should care about it. Answer The Public offers enough information to get you up to speed.

Google Trends

If you’re in the digital marketing industry or just a curious mind. Then Google Trends is one of those tools that you will want to bookmark and visit often. This free tool from Google offers a plethora of insights. On how searches are conducted over a specific period of time. It’s a powerful dashboard that allows you to create custom data searches. And track search trends in real-time! Google Trends is a fantastic tool for marketers and SEOs. If you’re familiar with Google Analytics and its Real-Time feature. It’s kind of like that on steroids. Okay, not quite that powerful, but it does offer tons of insight into potential search trends.

It is a free online service that allows users to view the relative popularity of search terms over time. This can be helpful for SEO purposes, as it can show you which keywords are becoming more or less popular. And help you to adjust your content and marketing strategies accordingly.

To use Google Trends, simply enter a keyword or phrase into the search bar and select a time frame. The results will show you how popular that keyword or phrase has been over time. As well as related keywords and phrases on the results page. You can also compare many terms side-by-side to see how they stack up against each other.

While Google Trends is a great free resource, it should be used with caution. It is important to remember that popularity can be influenced by many things. Including advertising and marketing, so the results may not always tell you what you need to know about your target keywords. Even so, it’s a useful tool for SEO research, and can help you to keep your finger on the pulse of the latest trends.

Google Trends is an awesome tool for all types of Google searches and it is the one that I refer to the most. It allows you to compare search queries from millions of users over time. And see how your niche trends against others. For example, if you enter food into the search bar. You can compare search activity from millions of users, month over month, for any term related to food.

To sum it up, Google Trends is a valuable tool provided by one of the biggest names in Internet search. It is clearly useful both as a marketing and research tool. Though at times the information provided can be limited.

Google’s Mobile-Friendly Test

You need to make sure your website works well across all devices. The best way to do that is to use Google’s Mobile-Friendly Test. Google’s mobile-friendly test allows you to check whether your website is mobile-friendly or not. A growing number of SEO tools currently use the markup provided by Google’s testing tool. To identify mobile optimization issues and rank their websites appropriately.

Google offers a free mobile-friendly test to help you determine whether your website is optimized for mobile devices. This will help you rank higher on Google’s search results. To use the mobile-friendly test, simply enter your website’s URL into the search bar and click “Run Test.”

Google’s Mobile-Friendly Test is a free SEO tool that will let you test any web page right in your browser. This checker will provide a detailed report on what Google sees as the problems. Along with instructions on how to fix the problem.

Although this tool only offers information, it’s great for determining if your site has been deemed mobile-friendly by Google. It’s important to note that this particular tool is not a comprehensive SEO audit, and shouldn’t be used as such. Instead, it should be used for quick manual checks to see if your site has been affected by the mobile-friendly update. If your website isn’t mobile-friendly, Google is going to penalize it. This potentially lower-traffic represents a huge lost opportunity for your small business. If it’s not important to you right now, it will be soon.

Keyword Surfer

To use “Keyword Surfer”, you first need to create a free account. Once you have done so, you can then add your website and start tracking your keywords.

“Keyword Surfer” provides a variety of features. Keyword Surfer can help you improve your website’s search engine ranking. For example, you can use the “Keyword Research” feature. To research which keywords are most likely to bring traffic to your website.

Besides, “Keyword Surfer” also provides a “Rank Tracker”. Which allows you to track your search engine ranking for specific keywords over time. This can be helpful in determining whether your SEO efforts are paying off.

Keyword Surfer is a network tool that can help you check the PPC competition and track all your keywords. The Keyword Surfer will help you pimp your PPC campaigns. With relevant information about your keywords, like the best bid to use. The real amount of competitors, and how popular each keyword is.

With Keyword Surfer, you can:

Easily find keywords related to your topic
See how competitive each keyword is
Get data on how many searches each keyword receives per month
Analyze the top results for each keyword and see what tactics they are using

If you’re looking to optimize your site for search engines. Keyword Surfer is a great tool that can help you find new keywords and analyze their competition. Whether you’re starting out or have been doing SEO for years. This free tool makes it easy to get the data you need to make informed decisions about your keywords.

It is a free SEO tool that you can use to help you improve your website’s search engine ranking. It allows you to track your website’s search engine rankings for specific keywords. And provides information on how your website’s ranking has changed over time.

The Keyword Surfer Chrome Extension is a great free SEO tool for anyone. Who wants to do some keyword research on their pages with ease. It offers a quick and easy way to get information on the search volume. And the difficulty of individual keywords while also giving you extra ideas. If you’re looking for an alternative to the Google keyword planner. This Keyword Surfer Chrome Extension is definitely worth a shot.

GMass Browser Extension

The GMass Browser Extension is a powerful tool that can help you with your SEO efforts. It allows you to quickly and easily create and send professional-looking email blasts. And it also provides you with valuable information about your website’s SEO performance. GMass is a free application that allows you to create various types of mailing lists. These mailing lists can be sent out through an email marketing campaign. Or manually sent individually via an external email account.

With the GMass, you can easily track your website’s progress in search engines. And you can also get detailed reports about your website’s traffic and visitors.

The GMass Browser Extension is a great tool that can help you with your SEO efforts. This tool is easy to use, it’s packed with features, and it’s free. The GMass Browser Extension is a powerful tool that can help you save time. And increase your productivity on your SEO page. With the extension, you can create and send mass emails from within your browser. You can also personalize your messages with variables, such as first name, last name, and so on. It’s easy to install and use, and it can help you personalize your messages. And improve your open rates. We recommend giving it a try!

Detailed SEO Extension

Detailed SEO Extension is a nice little tool. That will help you dive deeper into your search engine optimization efforts. The plugin’s list of capabilities may not be extensive. But it makes up for it its ability to do SEO, and keyword research. And competitor analysis without needing other SEO tools.

The Detailed SEO Extension is an extension for the Chrome browser. That provides detailed information about the SEO of a website. It includes information about the title, description, and keywords. And other SEO information for a website. It also includes a toolbar that allows users to change the SEO information for a website.

The Detailed SEO Extension is a useful tool for website owners. And bloggers who want to improve their website’s SEO. It allows them to view and edit important SEO information. In one convenient location on Detailed SEO. Which can help boost their website’s rankings on search engines like Google or Bing. Additionally, the toolbar makes it easy to make changes. So website owners can experiment with different SEO strategies. And see what works best for their site.

With the help of these useful SEO tools, you will learn how to optimize your website accordingly. To make it more visible in the search engine results. This extension’s two most useful features are its content analysis. And keyword suggestion functionality. On the one hand, the content analysis ranking metric is relevant to any site owner. Who wants to better understand how their content is structured.

Conclusion

To sum things up, here are 13 free SEO tools that will help you improve the visibility of your website. In this digital age, a high ranking on search engines is vital. Making SEO a priority can have a positive impact on your marketing strategies. Results may include higher conversion rates and more sales.

This article is concerned with free tools that are intended to help you check. And track, and manage your on-page SEO efforts. If you run a blog or website and are serious about capturing organic search engine traffic. Implementing these tools will definitely be a good start. These apps serve as a great starting point for any internet marketer. Who doesn’t have the budget or the time to buy expensive software. These SEO tools are intuitive and affordable. Which makes them an excellent option for both beginning and established marketers.

We hope that you will find our list of free SEO tools to be helpful. These resources can assist you in everything from keyword research to competitive analysis. While there aren’t many completely free SEO tools out there. We’ve compiled the best options available for marketers on a budget.

Feel free to contact us if you more questions about SEO. We offer free SEO consultation about digital marketing for your business.

FREE SEO Tools

What’s in the Article?

Benefits of Free SEO Tools

Best Free SEO Tools

Benefits of Free SEO Tools

The benefits of using free SEO tools include:

Increased exposure for your website.

Reduced costs.

Greater flexibility.

Access to useful resources.

Best Free SEO Tools

Ahrefs’ Keyword Generator

Google Search Console

Bing Webmaster Tools

Google Keyword Planner

Google Analytics

Yoast SEO Plugin

MozCast

Answer The Public

Google Trends

Google’s Mobile-Friendly Test

Keyword Surfer

GMass Browser Extension

Detailed SEO Extension

Conclusion

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