It loads fast
Page speed is how fast a website loads and responds; slow sites lose visitors before they call.
Web design
Small business website design that brings in enquiries
Small business website design at ADEL SEO means modern websites for local businesses, built to bring enquiries. You own every file.
Every site we build is fast, easy to use on a phone, and set up to be found on Google and in AI search from day one.
Tradie? See our rebuild offer: websites for tradies, see it before you pay.
The basics
What is good website design for a small business?
Web design is how a business website looks, works on phones and turns visitors into calls and enquiries. For a small business, a good website does five things:
It works on a phone
Mobile-friendly design means a website that is easy to read and use on a phone, where most local customers search.
It makes contact easy
Buttons and forms that let a customer call or send an enquiry in one tap.
It's secure
HTTPS: the padlock in the browser that shows a website is secure.
Google and AI tools understand it
Schema markup is code that tells Google and AI tools exactly what a business is, where it is and what it offers. Every site we build has it.
From our experience
What we usually find on old small business websites
Pages written for Google ten years ago, not for the customer reading them.
Location or service pages copied from a template, with the wrong suburb or service left in the page title and text.
No tracking, or messy tracking, so nobody knows which calls and forms the website brings in.
A slow, hard-to-use site on a phone, with the phone number hidden in the footer.
Redesign or rebuild
Website redesign or website rebuild?
A website redesign keeps what works (your pages, your wording, your search history) and replaces what doesn't. A website rebuild starts the site again on a clean base, usually because the old one is too slow or too hard to change. Either way, when we build your new site we:
- keep your existing page addresses, or set up redirects, so links and rankings aren't lost;
- keep your words and photos, and improve them where you want us to;
- set up call and enquiry tracking, so you can see your conversion rate: the share of website visitors who call or send an enquiry.
Online stores
Online stores (e-commerce websites)
We also build online store (e-commerce) websites on Shopify, WooCommerce and BigCommerce: product pages, categories, checkout and payments, set up so your products can be found on Google too. Tell us what you sell and how many products you have, and we'll recommend the platform that fits and quote.
How it works
How we build your new website
- 01
We look first.
Your current site, your services, your area and your competitors.
- 02
We plan the pages.
One page per service and area that matters, using the words your customers search. A landing page is a page built for one service and one action, such as a call or enquiry from an ad; we build those too.
- 03
We design and build.
You see the site as it's built and tell us what to change.
- 04
We launch carefully.
Redirects, tracking, Google Search Console and speed checks, before and after going live.
Yours, not ours
You own your website
- You own every file: the design, the content and the code.
- Your domain name decides who legally holds your website address; it should always be registered in the business's own name. We check that it is.
- Hosting is the server that keeps a website online, fast and secure. We can host your site, or you can use any other host.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
Built to be found
A web design company that knows SEO
A typical web design agency builds the site and hands it over. We are an SEO company first, so every site is built to be found: the right page structure, titles, headings, schema and speed from day one. The same team can then look after your local SEO, Google Ads and AI search visibility, plus Facebook and Instagram ads that bring in leads.
Web design in Adelaide, Brisbane and the Gold Coast.
Reviews
What our clients say
“always being able to have a play and see how it looked as it was developing was really important”
The finished site was “100%, 110% exactly what I” had in mind.
"integrity, honesty" ... Wilson "came up to our business, walked around, see what we do"
5.0 from 29 Google reviews (Adelaide).
Watch the videos and read the reviewsQuestions
Website design FAQs
How much does a small business website cost?
It depends on how many pages and features you need. We quote after looking at your business and what the site has to do. Tradies: our rebuild offer starts from $800 + GST, see websites for tradies. More: how much does a website cost?
What is affordable website design?
A site that does what your business needs without paying for things it doesn't. We build only the pages and features that help bring in enquiries.
How long does a new website take?
Most small business websites take a few weeks from plan to launch, depending on how many pages there are and how quickly content and feedback come back.
Will I lose my Google rankings if I redesign my website?
Not if it's done carefully. We keep your pages or redirect them, and check Search Console after launch. We don't promise higher rankings.
Do I own my website?
Yes. You own every file, and your domain stays in your business's name.
Do you build online stores?
Yes. We build online store (e-commerce) websites on Shopify, WooCommerce and BigCommerce, as well as service websites. We quote after seeing what you sell.
Do you only build websites for tradies?
No. We build websites for small businesses of all kinds. The tradie rebuild is a special offer.
Is web design for small business different from web design for big companies?
Yes. A small business site needs to be quick to build, easy to update and focused on calls and enquiries, not dozens of pages nobody reads.
I need a new website for my business. Where do I start?
Fill in our discovery form with your current website, if you have one, and what you need. We look at it first and come back with a plan and a quote.
Can you work with my existing content and photos?
Yes. We use your words and photos and can improve them where you'd like.
Do you offer web design near me?
We work remotely with businesses across Australia, with offices in Adelaide, Brisbane and the Gold Coast for meetings by appointment. You deal directly with Wilson.
Should I choose a web design agency or a freelancer?
With us you get both: ADEL SEO as the company behind your website, and Wilson as the one person you deal with from start to finish.
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
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