Lead forms that filter
Facebook and Instagram lead ads with a short form that asks what matters for your trade: suburb, job type, timing. Fewer junk leads, more jobs worth quoting.
Facebook and Instagram ads
Facebook ads management for tradies and local businesses
Facebook ads management from ADEL SEO means Facebook and Instagram ads that bring in leads, checked every week and reported in real enquiries, not likes. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
The usual story
Sound familiar?
- You boosted a few posts, got likes, and no jobs.
- The leads that did come in were tyre-kickers, wrong suburbs or people wanting a free quote they'd never book.
- Nobody could tell you which ads brought the work you actually got.
Two kinds of ads
Social media advertising vs Google Ads
Google Ads reach people who are already searching for the job: "blocked drain near me". Facebook and Instagram ads reach people before they search: homeowners in your suburbs who fit the job you want, like a bathroom renovation, solar, or a new air conditioner before summer.
So they do different jobs:
| Google Ads | Facebook and Instagram ads | |
|---|---|---|
| Best for | Urgent jobs, people ready to call | Planned jobs, offers, building a name in your area |
| You reach | People searching now | People who match your area and job type |
| Typical lead | A phone call | A short form filled in on Facebook or your website |
Many tradies use both. Google Ads for tradies, checked and improved every week, with reporting in calls and enquiries you can see; Facebook and Instagram ads to fill the planned-work calendar. See Google Ads management.
How it works
How our Facebook ads management works
The right area and people
Ads shown only in the suburbs you want to drive to, to the kind of customer who books your work.
Ads that look like your business
Real photos of your work and plain words about the job, not stock images.
Weekly checks
Every week we check what you spent, what came in and which ads to stop.
Tracking you can trust
Every lead counted once, with the form or call it came from, so the numbers are real.
A website worth sending people to
If your website looks old, we rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See websites for tradies.
Reporting
Reporting you can see
Plain-English reports showing what was done and the calls and enquiries it brought, including what each lead cost you.
Yours, not ours
Your ad account stays yours
Your Facebook ad account is yours. If you don't have one yet, we help you set it up under your own profile, so you keep the account, the ads and the data if you ever leave. You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile, and your Facebook ad account too.
Tradies
Facebook ads for tradies and local businesses
Facebook ads for tradies work best for planned work with a clear offer: a hot water replacement, a switchboard upgrade, a roof restoration, a garden makeover, an air conditioner service before summer. For urgent jobs, Google Ads usually wins.
We also run Facebook ads for small business owners outside the trades.
Why ADEL SEO
Why ADEL SEO for Facebook and Instagram ads
- You work directly with Wilson, not a junior account manager. Your Facebook ads specialist and Facebook ads consultant is the founder.
- No lock-in contracts. Stay because it works.
- One team for Google Ads, Facebook and Instagram ads, websites, SEO and AI search, so your ads, website and Google profile tell the same story.
- We work remotely across Australia, with offices in Adelaide, Brisbane and the Gold Coast: Facebook ads in Adelaide, Facebook ads in Brisbane and Facebook ads on the Gold Coast, from the same person.
Luke, head of sales and marketing, worked with Wilson on SEO, Google Shopping, Facebook and Instagram ads:
"he won't BS you ... if he doesn't think he can deliver he'll tell you"
5.0 from 29 Google reviews (Adelaide).
Client reviewsQuestions
Facebook ads FAQs
How much do Facebook ads cost?
There are two parts: your ad spend, which you set and pay to Meta, and the management fee. We suggest a starting budget after looking at your area, your trade and the job you want more of.
How much does Facebook ads management cost?
There's no fixed price. We give you a bespoke quote based on what your business needs, after looking at your trade, your area and your goals. No lock-in contract.
Who owns my Facebook ad account?
You do. If you don't have one, we help you set it up under your own profile.
Are Facebook ads worth it for tradies?
For planned jobs with a clear offer, often yes. For urgent jobs, Google Ads is usually the better first step. We'll tell you honestly which fits.
Facebook ads vs Google Ads: which should I start with?
If people search for your service when they need it, start with Google Ads. If you want more planned work in certain suburbs, add Facebook and Instagram ads.
Do you run Instagram ads too?
Yes. Facebook and Instagram ads run from the same Meta account, so we set them up together.
Are you a Meta ads agency or a social media advertising agency?
Both names describe it. We run paid ads on Facebook and Instagram that bring in leads.
Do you do Facebook marketing for small business, not just tradies?
Yes. Tradies are our main focus, and we run Facebook ads for other local businesses too.
Next step
Want leads from Facebook and Instagram?
Fill out the discovery form. We'll look at your trade, your area and your website first, and come back with honest next steps.