ADEL SEO

About us

About ADEL SEO

ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007. Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.

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The facts

ADEL SEO at a glance

Founded
2014, in Adelaide
Founder
Wilson Tiong, doing SEO since 2007
Main services
SEO and Google Maps, Google Ads management, websites, AI search visibility
Also
Facebook and Instagram ads that bring in leads; online store (e-commerce) websites
Main focus
Tradies. Experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
Offices
Adelaide, Brisbane and the Gold Coast (meetings by appointment); we work remotely across Australia
Google reviews
5.0 from 29 Google reviews (Adelaide)
ABN
32 168 112 169
Wilson Tiong, founder of ADEL SEO
  1. 2007Wilson starts doing SEO
  2. 2014ADEL SEO founded
  3. 2016Wilson moves to the Gold Coast
  4. 2026Tradies first

Our story

Our story

Wilson started doing SEO in 2007 and founded ADEL SEO in Adelaide in 2014. For years ADEL SEO was mainly an SEO agency. Search has changed a lot since then: Google Maps, paid ads and now AI answers decide who gets the call. So ADEL SEO now brings SEO, Google Ads, websites and AI search together, all built on the same clear facts about each business, plus Facebook and Instagram lead ads and online stores for the businesses that need them.

Wilson moved to the Gold Coast in 2016, and the business now has offices in Adelaide, Brisbane and the Gold Coast. In 2026 we put tradies first, with an offer built for them: we rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it.

Values

What we believe

  • Honesty over hype. We tell you what we can and can't do. If we're not the right fit, we say so.
  • Results you can see. Plain-English reports showing what was done and the calls and enquiries it brought.
  • No lock-in contracts. Stay because it works.
  • You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
  • You work directly with Wilson, not a junior account manager.

Services

What we do

  • Local SEO: SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
  • Google Ads management: Google Ads for tradies, checked and improved every week, with reporting in calls and enquiries you can see.
  • Websites: Modern websites for local businesses, built to bring enquiries. You own every file.
  • AI search visibility: Helping your business get recommended when customers ask ChatGPT, Google's AI and other AI tools for a business like yours.
  • Social media advertising: Facebook and Instagram ads that bring in leads.
  • E-commerce websites: Online store (e-commerce) websites.
  • For tradies: websites for tradies and SEO for tradies.

Mentions

Where ADEL SEO is mentioned

Offices

Where to find us

Monday to Friday, 9am to 5pm. Meetings by appointment only: call us to book a time.

Reviews

What clients say

“he won't BS you ... if he doesn't think he can deliver he'll tell you”
Luke, head of sales and marketingVideo review

5.0 from 29 Google reviews (Adelaide).

Watch the client video reviews

Questions

About ADEL SEO: FAQs

What is ADEL SEO?

ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search. Its main focus today is tradies.

Who owns ADEL SEO?

Wilson Tiong, who founded it in Adelaide in 2014 and runs it today.

When was ADEL SEO founded?

In 2014, in Adelaide. Wilson has been doing SEO since 2007.

Where is ADEL SEO based?

We have offices in Adelaide, Brisbane and the Gold Coast, and work remotely with local businesses across Australia. Meetings are by appointment.

Is ADEL SEO an agency or a consultant?

Both: an agency, and you deal directly with Wilson, the founder.

Does ADEL SEO only work with tradies?

No. Tradies are our main focus, and we work with other local businesses and online stores too.

Does ADEL SEO lock clients into contracts?

No. No lock-in contracts. Stay because it works.

Next step

Let's see if we're the right fit

Fill in the discovery form. We'll look at your business first and come back with honest next steps.

Start my discovery form Call (08) 8120 2778