The founder
Meet Wilson Tiong
Wilson Tiong, founder of ADEL SEO. Doing SEO since 2007. Works directly with every client.
The facts
At a glance
- Role
- Founder, ADEL SEO
- Doing SEO since
- 2007
- Founded ADEL SEO
- 2014, in Adelaide
- Education
- Accounting graduate, the University of Adelaide
- Based on
- the Gold Coast, since 2016, with offices in Adelaide, Brisbane and the Gold Coast
- Works on
- SEO and Google Maps, Google Ads, websites, AI search visibility, Facebook and Instagram lead ads, online stores
- Main focus
- Tradies, and other local businesses across Australia
- Tools
- Google Search Console, Google Analytics 4, Google Ads, Google Business Profile, SE Ranking, Nightwatch, ChatGPT, Claude, Gemini and Perplexity
Background
From accounting to SEO
Wilson Tiong, founder of ADEL SEO, is an accounting graduate of the University of Adelaide. He started doing SEO in 2007. That background still shapes how he works: he looks at marketing the way a business owner looks at the numbers, in calls, enquiries and what each one costs, not just rankings and clicks.
Before ADEL SEO
Teaching SEO and websites
Before founding ADEL SEO, Wilson ran SEO and website training in Adelaide and Sydney. A few photos from 2013.
Under the bonnet
What Wilson finds when he takes over a website
"On one plumbing website I took over, the previous SEO provider had copied the same location page for every suburb. The wrong suburb, and sometimes the wrong business name, were still in the page titles. A whole group of those pages were set to noindex, which tells Google not to show them at all. The business was paying for pages Google had been told to ignore."
It's rarely one big problem. On trade websites he keeps finding the same small ones that add up:
A page for one brand carrying another brand's title, so it competes with the real page and never shows its own name in Google.
An old home page still published next to the new one.
A page that had earned rankings renamed to "-old", so the address Google knew returns an error and the rankings are lost.
Blog posts outranking the service pages built to get the call.
Tracking that's missing or messy, so nobody can say which calls came from the website.
Cheap link packages. He avoids taking on sites built on bought links, and cleans them up where he finds them.
Most business owners he speaks to have been told SEO is a cheap, one-off job, and nobody has shown them what's actually wrong. So that's where he starts: a look under the bonnet, in plain English, before quoting anything.
Working together
How Wilson works
- Directly with you. You work directly with Wilson, not a junior account manager.
- Honest about fit. If he doesn't think he can make a real difference for your business, he'll tell you.
- Plain English. Plain-English reports showing what was done and the calls and enquiries it brought.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
Then and now
SEO, then AI search
Search has changed a lot since 2007. Today a customer might find a business in Google's results, in Google Maps, in an ad, or in an answer from ChatGPT (OpenAI's AI assistant, which many people now ask for local business recommendations), Gemini (Google's AI assistant) or Perplexity (an AI search engine that answers questions and lists its sources). Wilson works across all of them, uses AI tools like ChatGPT, Claude and Gemini every day, and tests what they say about his clients' businesses every month.
Reviews
What clients say about working with Wilson
“he won't BS you ... if he doesn't think he can deliver he'll tell you”
“I'm in contact with him pretty much daily and he's always got time”
Graham Dellow, director of Delco Removals, describes “integrity, honesty” and says Wilson “came up to our business, walked around, see what we do”.
Written by Wilson
Guides by Wilson
- How much does SEO cost in Australia?
- What is the Google Snack Pack?
- What is on-page SEO?
- What is off-page SEO?
- SEO terms explained (the page Wikipedia's Marketing experimentation article cites)
Questions
Wilson Tiong FAQs
Who is Wilson Tiong?
The founder of ADEL SEO. ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search. He has been doing SEO since 2007 and founded ADEL SEO in Adelaide in 2014.
Will I work with Wilson directly?
Yes. Every client deals directly with Wilson.
Where is Wilson based?
On the Gold Coast since 2016, with offices in Adelaide, Brisbane and the Gold Coast. Meetings are by appointment: call us to book a time.
What does Wilson specialise in?
SEO and Google Maps, Google Ads, websites and AI search for small, local businesses, with a main focus on tradies.
What did Wilson study?
Accounting, at the University of Adelaide.
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Next step
Want to work with Wilson?
Tell us about your business and Wilson will look at it first.