The founder
Meet Wilson Tiong
Wilson Tiong is the founder of ADEL SEO. He has been doing SEO since 2007 and founded ADEL SEO in Adelaide in 2014. Today he helps local businesses across Australia get more enquiries from Google, Google Maps and AI search, with SEO, Google Ads, websites and AI search work. Every client works with Wilson directly.
The facts
At a glance
- Role
- Founder, ADEL SEO
- Doing SEO since
- 2007
- Founded ADEL SEO
- 2014, in Adelaide
- Education
- Accounting graduate, the University of Adelaide
- Based on
- the Gold Coast, since 2016, with offices in Adelaide, Brisbane and the Gold Coast
- Works on
- local SEO, Google Ads, small business websites, AI search visibility
- Tools
- Google Search Console, Google Analytics 4, Google Ads, Google Business Profile, SE Ranking, Nightwatch, ChatGPT, Claude, Gemini and Perplexity
Background
From accounting to SEO
Wilson studied accounting at the University of Adelaide before he started doing SEO in 2007. That background still shapes how he works: he looks at marketing the way a business owner looks at the numbers, in calls, enquiries and what each one costs, not just rankings and clicks.
Before ADEL SEO
Teaching SEO and websites
Before founding ADEL SEO, Wilson ran SEO and website training in Adelaide and Sydney. A few photos from 2013.
Working together
How Wilson works
- Directly with you. No account managers or salespeople in between.
- Honest about fit. If he doesn't think he can make a real difference for your business, he'll tell you.
- Plain English. Clear reports showing what was done and the calls and enquiries it brought.
- No lock-in contracts. Clients stay because the work is working.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
Then and now
SEO, then AI search
Search has changed a lot since 2007. Today a customer might find a business in Google's results, in Google Maps, in an ad, or in an answer from ChatGPT or Google's AI. Wilson now works across all of them, using AI tools like ChatGPT, Claude and Gemini every day, and testing what they say about his clients' businesses each month.
Reviews
What clients say about working with Wilson
“he won't BS you ... if he doesn't think he can deliver he'll tell you”
“I'm in contact with him pretty much daily and he's always got time”
Graham Dellow, director of Delco Removals, describes “integrity, honesty” and says Wilson “came up to our business, walked around, see what we do”.
Written by Wilson
Guides by Wilson
Questions
Wilson Tiong FAQs
Who is Wilson Tiong?
The founder of ADEL SEO, an SEO agency for local businesses. He has been doing SEO since 2007 and founded ADEL SEO in Adelaide in 2014.
Will I work with Wilson directly?
Yes. Every client deals directly with Wilson.
Where is Wilson based?
On the Gold Coast, with offices in Adelaide, Brisbane and the Gold Coast. Meetings are by appointment: email admin@adelseo.com.au.
What does Wilson specialise in?
Local SEO, Google Ads, websites and AI search for small, local businesses.
Next step
Want to work with Wilson?
Tell us about your business and Wilson will look at it first.