Have you wondered what is the best way to optimise your web-pages in a perfect manner?
If yes, you have selected to read the right write-up.
You might have a keyword in your mind for which you want to rank on Google.
You also even have a great piece of content.
Even though, you have done the hard work still there is a problem which can hamper your website to rank on top of Google search results page.
It is the fact that Google only understands with the help of an algorithm which ensures the page that will rank on the first page of the search results page.
Now how do you ensure that your web-page content ranks higher on the search results page?
To achieve this feat, you need to employ On-Page SEO practices to boost your website ranking.
In the forthcoming sections of this write-up, you will get all the information pertaining to On-Page SEO practices which will help your website to rank higher on reputed search engines like Google.
We promise after reading this piece of information you will be able to confidently apply On-Page SEO practices to boost your website’s ranking.
But before we look at the On-Page SEO practices it is important to understand what exactly is On-Page SEO.
True to its name, On Page SEO refers to the optimisations of all things ON a web page, as opposed to Off-Page SEO which refers to all the external factors and applications happening outside of a website.
It is a culmination of techniques that are used to develop and enhance the structure, content, and functionality of a website to rank higher in search engine results
The best part?
It also increases “relevant” website traffic from search results.
If you’re new to search engine optimisation methods, we highly recommend reading our “Crack the SEO Basics in the Next 24 Hours (A Must-Have Guide for Decoding the Google Rankings)” blog which contains useful information pertaining to the core areas of SEO.
It includes valuable tips which are highly recommended for all SEO beginners who want to gain valuable knowledge of the subject matter in hand.
Now that you have gained useful insights pertaining to On-Page SEO as promised it is time to look at some actionable On-Page SEO practices to boost your website ranking on reputed search engines like Google.
Are you finding it hard to rank on top of Google search results page despite having content at your disposal?
If your answer is yes, we can help you achieve tremendous success in a matter of minutes.
Continue reading……
Content is one of the most significant aspects of On-Page SEO practice.
Quality content can have a positive effect in three different ways to the Google ranking:
Providing a lengthy content piece which is well-researched and error-free increases the time spent on the website as the visitors spend more time reading your extended content and other related articles.
A useful tip: Include content that has attention-grabbing headlines on a consistent basis to increase the click-through rate of the content.
It has been observed that a quality content not only provides excellent user experience, but also aids the website to get higher ranks in Google SERP results.
Let us now divert our attention to the nine different characteristics that make for a high-quality SEO content:
The best On-Page SEO practices suggest that your content piece should not be too short.
It should rather be detailed and cover all the details pertaining to the topic in question.
There are several studies that showcase that long content ranks better in reputed search engines than short content.
If you are wondering what should be the ideal length of your content, it has been researched that articles more than 2000 words rank higher on reputed search engines.
Quality on-site SEO content is one of the primary requirements to rank your website on top of a reputed search results page.
Quality here means timely, relevant and useful content that meets all the desired criteria of On-Page SEO practice.
The content if published by meeting these criteria not only offers value to the readers but also has one of the highest open rates by solving their problems.
The only thing that you need to take care of is the fact that the content piece should be persuasive and informative enough to get the highest open rates.
Your quality content needs to be grammatically correct.
It should also have a font type and size that makes it easy for the visitors to read.
Never use a language in your write-ups which contains grammar mistakes or which does not flow naturally.
There are certain useful online tools like Grammarly to correct grammatical errors and Readability test tool to test the readability of your write-up.
The great thing?
Grammarly comes in a Google Chrome extension which can be used from anywhere on the web.
Your content piece needs to be original.
It should be free from any plagiarism.
You should be the first one to publish it on your website.
Use software like Copyscape to evaluate plagiarism score and correct anything, if required.
You can even use a website called Siteliner to find out whether your previously published content has any duplicate content issues to ensure that your On-Page SEO practice does not go in vain.
It is extremely critical to keep your website content fresh in order to meet the On-Page SEO practice.
Point to remember: For both the visitors and Google it is extremely vital for your website to constantly update the content on a regular basis.
We all know that the SEO landscape changes from time to time.
This explains the importance of evergreen content to be updated on a regular basis.
It is done to ensure that the new changes are matched for On-Page SEO practice.
There are several On-Page SEO ranking factors studies that point to the fact website with content that is regularly updated has a higher chance of getting ranks on reputed search engines.
It has generally been observed that a well-researched write-up is unique and comprehensive in details.
It not only tells or mentions the problem but goes further by explaining the cause and providing a solution to the problem.
The content piece scrutinises an issue from different angles and then tries to answer all questions putting all your doubts to rest.
Here are some of the market research and content curation tools to give you a fair idea for writing better content.
It is extremely vital to publish your content pieces in different formats like text, image, video, infographics, and audio among others.
Variety is the need of the hour.
When you do this it will not only increase the engagement ratio of visitors but will also increase the click-through rates.
The reason being, you are addressing the different preference needs of the visitors.
You need to ensure that your content piece is keyword focused in a natural manner without sounding like spamming.
Before starting the write-up do the keyword research.
Look at this article “ How to Use Keywords Effectively in WordPress Post ” to get all the tricks needed to learn about keywords like placing a keyword in the first 100 words of your write-up and adding it in the heading tags.
It is extremely important to write great headlines in your content piece to drive high open rates, CTRs, and social media shares.
According to a research it has been observed that content with great headlines get shared more .
It also increases of representing your website as an authority in your industry to the reputed search engines.
Use tools like CoSchedule Headline Analyzer to test your headlines.
Use this blog “ 17 Easy Tricks How to Write Catchy Titles and Headlines ” to get useful tips and hacks on writing better headlines.
Ever wondered?
The magic that your content piece can make when it is used with the combination of right keywords.
If this is done it becomes easier to get your website noticed by visitors and Google.
Now what exactly is a keyword?
It is nothing but a query, word or phrase entered by the visitor on a search box of reputed search engines to find out relevant information.
Keywords work as a guiding force for On-Page SEO practice as it helps you to comprehend the type of content that works well among your target audience and search engines’ ranking algorithm.
There are three types of keywords:
Small tail keywords have single words with high search volume and high competition but low CTR.
Medium tail keywords have two-three words with medium search volume and medium competition but low to medium CTR.
Long tail keywords have more than three words with low search volume and low competition but high CTR.
Let us now look at some of the tips to get the most out of On-Page SEO keyword research practice:
Medium tail keywords have medium competition and low to medium CTR.
They can be considered to be the most profitable because they adjudge the intent of the visitors at the buying stage.
To succeed in On-Page SEO practice, it is extremely vital to carry out keyword research.
The reason being, every niche has a different keyword and audience requirement.
For example, the searched queries used by the visitors of fitness niche will be different from the ones of marketing niche.
It is extremely important for you to use the right SEO tools .
If you are looking for keyword research tools, try free tools like Google AdWords , Keyword Everywhere , etc.
You can even use paid tools like SemRush , KwFinder , LongTailPro , Jaaxy , and Keyword Tool .
The positive news?
A paid tool can give you more robust results than a free tool.
On top of that, you can conduct all your keyword research from a solitary dashboard.
It is often said that “A picture is worth more than a thousand words?”
The same thing applies to websites.
It has been researched and found that human beings are able to retain 80% of the content they view and 20% of content that they read.
This means that our minds have the capacity of processing visuals approximately six times faster than text.
Let us now look at the 7 prominent SEO friendly images:
Every image that you use on your website needs to serve its purpose to ensure good On-Page SEO practice.
The images need to relate with the text and act as a reinforcement instead of replacement.
Always opt for copyright free images.
There are lots of free stock photo websites where you can search for free images which are not only original but also of high-quality that take your On-Page SEO to the next level.
Look at this article “ How to Choose the Right Stock Photo for Your Next Project ” to select the right image for your successful On-Page SEO practice.
There are a wide array of options available when it comes to image file formats.
JPEG, GIFs, and PNG are the most prevalent image formats used.
Every format has its unique functionality.
For example, JPEG is recommended for high-quality images that contain lots of colours.
While PNG is recommended while taking screenshots.
Use the Uploaded Image with the Right Name to Ensure that your Visitors Know What the Image is all About in Case if the Image Does not Load FullyYou can add the right name to the image by following these steps:
First, add an image title that assists in identifying the name of the image.
Second, Add an alt text and caption wherever possible for SEO purposes.
This way even if the image does not load the alt text will inform your visitors what exactly is the image all about.
Always use On-Page SEO practice to add a focused keyword in the image alt text, if possible.medium-tail-keywordsmedium-tail-keywords
Scale your images by simply reducing their file size.
It has been observed that most of the quality photos are more than 5 MB which can slow down your website speed.
This can result in high bounce rates, low CTR and less time spent on site which is not good for On-Page SEO practice.
Use software like TinyPNG to scale your images/
Alternatively, you can even use Photoshop .
If you are using WordPress try a plugin like EEWW Image Optimizer.
There are several image tools like Canva and PicMonkey that can help in improving the quality of your images further.
The great thing is that these tools are absolutely free.
Use On-Page SEO practice to get past your competitors and attract the attention of reputed search engines by providing exclusive images.
A sitemap can be defined as a method used by reputed search engines to organise web-pages and resources with similiar information.
You can use a plugin like Yoast SEO to create a sitemap for all your website images.
Then submit the sitemap to reputed search engines.
But, before you do this verify your website with these reputed search engines.
With the help of an image sitemap, it is possible to enhance the indexing of your images.
With the help of links, it is possible for your content on the website to rank on reputed search engines like Google.
By having links on your website you give an adequate chance to the search engines to direct visitors to your content.
There are two different types of links when it comes to On-Page SEO practice:
1. Internal
2. External
Let us look at these two in details.
Internal links are hyperlinks that refer visitors back to the content within the same website or domain.
For example, if you are writing a new blog post and refer your visitors to an interlinking post it can be considered an internal link.
It is very important for On-Page SEO practices due to the following reasons:
External links can be defined as those hyperlinks that refer back to content in other websites and domains where the link already exists.
For example, For an article on SEO optimisation if you add a link referring to a great post on Off-Page SEO found on your competitor’s website that can be regarded as an external link.
It is very important for Off-Page SEO practices due to the following reasons:
1. If you link your content to authority websites it makes your website more valuable to your visitors.
2. Reputed search engines like Google favours external links coming from authority sites.
3. It enhances your audience reach as those people who are already an audience of the external websites will engage and participate in your content.
Good URLs are key to the success of On-Page SEO practices as they assist in creating high click-through rates and increase the chances of readability for the visitors.
Let us now look at some of the characteristics of SEO-friendly URLs.
It is extremely vital that you avoid using any special characters or confusing words in the URL.
This is one of the primary requirements of successful On-Page SEO practice.
If you use special characters the URL becomes ugly and not readable to humans.
This should be avoided at all costs.
Always have the “Post Name” in the permalink structure to make great URLs for your website.
It has been researched and found that an SEO friendly URL needs to be short enough between 15 to 60 characters to ensure that it does not cut off in the search engine space.
Always remember: The shorter the URL, the better are the chances of it to be ranked on reputed search engines.
First of all, conduct keyword research and select the right keywords that can have a drastic impact on your CTR and time spent on the website.
But ensure that you do not overstuff keywords in the URL.
To ensure that your content is ranked on popular search engines like Google it is important to match the URL title with the title tag.
This will not only establish consistency in your content but also help in establishing the relevance of your website.
HTML tags are an important factor in using good On-Page SEO practice.
Never forget to use them on your website.
Although there are lots of HTML tags our focus would primarily be on four HTML tags that you should never forget at any cost while using On-Page SEO practice.
These are:
Let us look at each one of these HTML tags in detail:
Title tags are considered to be one of the most critical HTML tags that assists in letting the search engines know about your page, post, and any other website content or resource.
With the help of title tags using On-Page SEO practices, it is possible for the reputed search engines to identify your content, web browser addresses, and social media networks.
Meta descriptions are nothing but short descriptions that informed reputed search engines like Google and visitors about your web-page, website or content.
The great part?
They enhance CTRs which in turn assist in improving the rankings.
Consider these On-Page SEO factors while writing title tags and meta descriptions:
Try to use the keyword phrase first before other words and phrases.
Always keep the title tags between 50 to 60 characters including spaces.
Meta description tags need to be between 135 to 160 characters including spaces.
By following these norms you can prevent your title tags and meta description tags to look dirty.
Your every website page and even blogs need to have a unique title and meta descriptions.
Always write unique descriptions to get better visibility for your website.
Write in active voice in your title tags and meta description tags.
Also, do not forget to add a call to action at the end of the write-up to encourage visitors to take action like opening your web-pages.
<H1>, <H2>, <H3>, <H4>, and so on are the header tags that help in structuring your content on website pages and blogs.
Use these header tags properly on your website to get positive results on reputed search engines.
For example, if you are using a blog post the title should be in <H1> tags, and the subheadings need to be in <H2> tags.
If there are any subtitles under <H2> tag they need to be kept under <H3> tags and so on.
Alt tags serve three major purposes for successful On-Page SEO practice:
It is important to note that website loading time has got a direct correlation with On-Page SEO Practice.
In 2010, Google announced that speed would be one of the primary factors to rank on their search engine.
In 2018, we have already seen the rise of Google Mobile First Index which has led to even more importance to speed, especially for mobile SEO.
Let us now look at the direct relationship between speed and SEO.
The bounce rates of a website with long load times tell us that there is a sure shot problem which gets informed to reputed search engines like Google which ultimately has a negative effect on On-Page SEO practice.
Page speed gets affected due to server response time, CSS, caching among others.
It can even be due to a lot of bloated themes, too large images, too many ads, and even your host.
In order to enhance your chances of ranking on reputed search engines like Google, it is important to ensure that you resolve all the problems pertaining to slow page speed.
There are lots of tools available that can test whether your website speed is slow like, GTmetrix , Google Page Speed Insights , and Pingdom.
The ultimate objective of SEO is to ensure that your website is more searchable for reputed search engines and their visitors.
So, the logical thing would be to start the process by notifying these reputed search engines that your website does exist.
Although this will not create a major impact on your SEO ranking it is important not to ignore it.
There are primarily two methods to notify reputed search engines like Google:
Let us focus on each of these methods in detail.
This is one of the basic steps to ensure that your website gets visibility on reputed search engines like Google.
Check out these videos to verify your website on three of the reputed search engines: Google, Yahoo , and Bing .
It is always a good way to submit sitemap everytime you update or create new content on your website as an ideal On-Page SEO practice.
In On-Page SEO a sitemap is regarded as one of the most vital components to inform reputed search engines like Google to find your website.
This includes a file that consists of groups related to the site like pictures, video, posts sitemap.
With the help of these files, it becomes easier for the search engine crawlers like Googlebot to review all the contents in a specified website.
Were you aware of this fact? Sitemaps assist search engines to find your website content thereby making the indexing easier.
They inform search engines that your website has been developed using a consistent architecture that aids in increasing your website ranking on these reputed search engines.
There are two processes that need to be followed for sitemap SEO.
It is very simple to create sitemaps for your website.
Simply use online generators like XML sitemap generator or with the help of WordPress plugin like Yoast SEO .
If you want to read the information, click on this blog: How to Submit Blogger Sitemap to Google, Bing and Yahoo
If you want to dig deep into the topic of sitemap, check out these two guides:
How to Optimize XML Sitemaps: 13 SEO Best Practices and The Definitive Guide to XML Sitemaps
Check the image below to see an example of how to submit a sitemap in Google search engine.
Check out this video to learning about submitting your blog’s sitemaps to Google, Yahoo, and Bing.
Site architecture SEO assists in creating websites that provide a safe and secure user experience.
To ensure that your On-Page SEO practice is successful, it is extremely vital to ensure that visitors are able to locate content and other resources efficiently on your website.
Continue reading this piece of information: This will go a long way in ensuring enhanced search engine experience.
Let us now divert our attention to some of the On-Page SEO factors that you need to consider to meet this On-Page SEO requirement for your website:
It is a must for a good website to be responsive to different devices like desktop, tablets, smartphones etc.
You can use different Chrome Extensions like User Agent Switcher to test whether your website is responsive.
Can you believe this?
There are certain free tools available like Responsinator to evaluate whether your website is responsive or not.
The ability to remain consistent with the original website design will assist reputed search engines to crawl the website in a better run for a long time.
Internal linking aids the website architecture.
With its help, it is possible to hook visitors and search engines for a long time.
It also makes them look forward to related content for further reading.
Try to use widgets, buttons, tags, and other navigation shortcuts to ensure that it becomes easier for the visitors and search engine to locate the different sections on your website.
Remember, reputed search engines like Google hate spammers and other insecure connections.
This makes it all the more important to install SSL Certificates and HTTP Protocols to make the search engine aware of the fact that your website is safe and secure for visitors.
As time has gone by people have got hooked to their mobile devices.
Today even Google rewards and indexes those websites first that are mobile-friendly.
This makes it imperative for you to ensure that you comply with the rules of mobile SEO to provide seamless browsing experience to visitors and search engines.
It depends on your preference whether you want your website address to have WWW or not.
But there are certain SEO experts who consider WWW to be more SEO-friendly.
For more information, click on either of these two articles: Ask Yoast:
Ask Yoast Www or not? And what about duplicate content? ” and “ WWW vs non-WWW – Which is Better For WordPress SEO? ”
Your website should be free from common errors like wrong redirects , 404 pages , broken links , and other silly SEO mistakes and errors .
If you would like to get more information pertaining to creating good website architecture for SEO visit this guide.
There are lots of different tools that you can use to analyse all of the above On-Page SEO practices for your website and of your competitors.
With the help of the list given below, you will be able to discover certain SEO mistakes on your website that can be corrected or removed as per the requirement.
SEMRush for competitor analysis
Need a comprehensive list of SEO tools?
Click here .
It is time to say goodbye.
But before we do that it is important for you to implement the On-Page SEO practices mentioned in this write-up and boost your website ranking on reputed search engines.
In case, if you find any difficulty while implementing any of these SEO practices contact our experienced Adelaide SEO professional today.
The concerned person will get back to you at your specified date and time, understand your business requirements and then implement these On-Page SEO practices to skyrocket your rankings on reputed search engines like Google.