What Is On Page SEO?
On Page SEO refers to the techniques that are used to develop and enhance the structure, content and functionality of a website in order to rank higher in search engine results. On Page SEO also increases “relevant” website traffic from search results. True to its name, On Page SEO refers to the optimisations of all things ON a web page, as opposed to Off Page SEO which refers to all the external factors and applications happening outside of a website.
If you’re new to search engine optimisation methods, we highly recommend reading our “What is SEO and how does is work?” article which contains useful information on the basic core areas of SEO, and also delivers some valuable tips that we recommend all SEO beginners posses knowledge of.
By optimising your websites pages with On Page SEO practices, you are sending Google signals that confirm your website contains useful and high quality content-which are two major factors contributing to search engine results. In a nut shell, On Page SEO is simply about creating the best user experience possible.
What is the user experience?
The user experience refers to the overall experience of a person using a website, especially in relation to “how easy” or pleasing the website is to interact with. Google itself has always been focused on its user experience and continually develops and implements new ways to improve this experience. Which means any websites Google allows to show up in its search engine results must serve this purpose also. This is why Googles search engine favours websites (in relation to high ranking) that are also optimised for the user experience. The users satisfaction is measured by Google in numerous ways, one of those methods is by tracking and analysing online user behaviour.
Googles tracks and analyses the following online user behaviour:
- The amount of traffic/click throughs a particular website is receiving
- The consistency and frequency of visitors a website is receiving
- The length of time a visitor is staying on a website
- The number of visitors that are leaving a website
- The amount of visitors who leave a website to search again for a different result
- The overall interaction a visitor has with a website
Websites that appear to have positive user behaviour are ranked higher in search results because Google recognises that it is relevant to what online users want to see (in a particular search result). Positive user behaviour contributes to making a website to be considered useful and high quality to Googles search engine. If Google searchers are not clicking through to your website, or leaving your website quickly to search your competitors… Google will consider the website to be irrelevant or useless to the user. This is why websites that display not so positive user behaviour will receive low rankings as the website is considered of low quality and usefulness to online searchers.
The main objective for any website owner who desires a high ranking on Google, is to develop and deliver a high quality website that delivers consistent high quality/useful content.
High quality websites possess the following attributes:
- High value contents/information
- Helpful and useful contents/information
- Engaging and interesting content (also relevant to the visitors search)
- Professional and appealing design that is easy to navigate and interact with
- Simple and easy to share for search engine optimisation
- Contents are optimised for keywords
- Loads quickly and effectively
- Contents are easy to read and understand
- Correct use of call to action
- Congruent in business details across all pages
Another important On Page SEO method that contributes to high search engine rankings, is the techniques implemented in improving a websites “crawlability”.
What is website crawlability?
A websites crawlability refers to the experience a search engines robot (bots) encounters whilst attempting to navigate and crawl its way through the entire text contents of a web page. These crawl bots are often referred to as “search spiders” and the way they are designed to crawl a website is by following website links.
Googles search spiders are regularly crawling the world wide web in order to rebuild indexing. If a web page contains any link errors that cause the crawling process to stop, search spiders will signal to Google that your websites functionality is considered poor. Crawl errors prevent other websites from accessing your web pages, so remembering that Google is user experience focused, websites that are easily crawled without any issues receive better search rankings. This is because websites that are functioning at their best are providing a higher quality experience for Google searchers.
Understanding how crawl spiders work can really help in improving a websites ranking on Google. Because search spiders are designed to follow links, it is beneficial for websites to utilise interlinking from blogging. The fresh content that is delivered in blog posts is easily picked up during the crawling process. When delivered correctly, website blogging can be a really effective On Page SEO practice.
To improve a websites crawlability, meta tags are used to give direction/information to Googles search robots.
What are Meta Tags?
Meta Tags are texts used to describe the contents of a web page. Meta Tags do not appear on the web page they are embedded in the pages coding. These tags tell search engines what the web page is delivering to online users so it knows where to place it in search results.
Because meta tags improve the efficiency of a web crawl and also enhances the searchers online experience, the correct use of meta tags can really help in delivering positive SEO results.
Here are some meta tags that are important in On Page SEO practices:
The title tag refers to the title description of a web page. Title tags are seen in a “preview” when your web page shows up in a search result. The title tag not only helps Googles search bots understand the general description of your website, but also for online users when reviewing their search results. Title tags are best kept short as the results preview will only display the first 60 characters.
This is how the Title Tag will appear in a search result:
The meta description is the text information located below the title tag displayed in a search result “preview” as mentioned above. The meta description informs a search engine and online users about the type of contents that are provided on your website. This is another way search engines can determine the type of traffic to send to your website.
Online marketing research has shown that around 43.2% of online users will click on a website based purely off the meta description.
It is best to keep your Meta Description informative and short, around 160 characters in length.
This is how the Meta Description will appear in a search result:
Robot (bots) Meta Tag
These types of meta tags are used to communicate with search engine “bots” during the website crawling process.
The index/noindex tag is used to tell search bots whether or not to index and show your web page in search results. By using the noindex tag you can stop a web page from appearing in Googles search results. When a Google bot discovers a noindex tag it will completely drop that page from Googles search results.
The follow/nofollow tag is used to tell search engine bots if it should crawl the link or not. This is useful when there is duplicated content across a website that when crawled, can result in a Google penalty. This is because Google can relate duplicated content as “spam” behaviour.
Another important On Page SEO method includes the optimisation of a websites URL structure.
What is URL?
A URL (Universal Resource Locator) is the address of a World Wide Web page. You can find a web pages URL at the top of a web page inside the search bar. URL structuring plays an important role in On Page SEO, although there are no “set rules” on how to go about it. Every SEO expert will have their own methods and opinions how to optimise the url structure of a website, some like to keep it simple and short, others prefer long and detailed descriptions. Considering there is no set guidelines with URL structuring, we find it is helpful to research high authority websites (related to your website) to see what application is being delivered. Regardless of the application you decide to use to develop your websites URL structure- as long as your URL is providing useful informative to online users it will remain friendly with search engines.
On Page SEO Summary
The main objective for all your On Page SEO efforts is to continually enhance the user experience. On Page SEO provides the strong foundation in which you can then proceed to develop your websites Off Page SEO (and always in that order).
Whether you decide to do your On Page SEO yourself or hire someone else to do it for you, it is best to establish your basic online business/SEO setups correctly before beginning any On or Off Page SEO strategies. By starting with these “setup” areas first (and correctly), you will receive substantially better SEO results long term.
Online business and SEO setup checklist:
Google My Business Setup
An easy to use business tool for the management of a businesses online presence across Googles search results including Google maps (What is Google Snack Pack?). By submitting and verifying your business information on Google My Bussiness, you will be helping online prospects to find your business and services.
Need help with your Google My Business setup?
Check out our Google My Business Setup Gig
Google Analytics Set Up
Google Analytics is a website analytics service that provides website owners with statistics and analysis tools and is used specifically for enhancing SEO and online marketing strategies.
Need assistance setting up Google Analytics?
Check out our Google Analytics Setup gig: Google Analytics Set Up Gig
Google Search Console Setup
A useful web service that will help you to discover any exisiting errors/issues affecting your websites crawlability. Google Search Console provides website owners with detailed SEO analysis and reports.
Need help with Google Search Console setup?
Check out our Google Search Console Setup gig: Google Search Console Setup
Do you know how your target audience is searching for your business or services online? Before you begin your On Page SEO you need to discover the most relevant keywords your business should be targeting for search results.
Not sure what the best keywords are for your business?
Our Keyword Research Gig will help you to discover the best ranking keywords for your business.
Ready To Begin Your On Page SEO?
If you’ve completed all of your online business and SEO setups and looking to start your On Page SEO strategies ASAP, we would be happy to help you to achieve your businesses SEO goals.
Call 1300 386 161 to speak with one of our SEO experts today.
Or get started right now by purchasing our On Page SEO Gig
This service gig delivers 5 hours of On Page Optimisation by one of our SEO experts. Additional hours can be made buy purchasing more than 2 gigs if more optimisation work is required, this may apply to larger websites with greater amounts of content.