Adelaide · Brisbane · Gold Coast

ADEL SEO: SEO, Google Ads, websites and AI search for local businesses

ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007. You work directly with Wilson, not a junior account manager. No lock-in contracts. Stay because it works.

5.0 from 29 Google reviews (Adelaide)

01 / 03Be found
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Paid for SEO or Google Ads and can't see what it brought in?

You're not alone. Many business owners have paid an agency for months and still can't tell what was done, or what it brought in. Some were locked into contracts. Some never met the person doing the work. Some are still waiting for a website that never arrived.

We don't rely on hype. Just honest results: you meet the person doing the work, you see what was done each month, you own everything, and you can leave any time.

Services

What we do

Four services that work as one plan. You can start with one and add the others when it makes sense.

01

SEO and Google Maps

SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings. That covers your Google Business Profile (your free listing on Google Search and Google Maps), your service pages, reviews and local links.

Local SEO
02

AI search visibility

Helping your business get recommended when customers ask ChatGPT, Google's AI and other AI tools for a business like yours. We check what ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode say about you, then fix the facts they get wrong or can't find.

AI search visibility
03

Google Ads management

Google Ads for tradies, checked and improved every week, with reporting in calls and enquiries you can see. We manage Google Ads for other local businesses too, and your account stays in your name.

Google Ads management
04

Websites

Modern websites for local businesses, built to bring enquiries. You own every file. Fast on phones, with click-to-call buttons and enquiry forms, and the SEO groundwork in place from day one.

Web design

See all our services

Google and AI search

Search now has two front doors

Google still sends most local customers. AI search is where many are starting: people ask ChatGPT, Gemini, Perplexity or Google's AI Mode "who is a good plumber near me?", and Google often answers with an AI Overview above the results. These tools name only a few businesses, and they pick the ones whose facts are clear and the same everywhere: your website, your Google Business Profile, directories and reviews. Good local SEO builds exactly that, so one piece of work helps you in both.

Tradies

Are you a tradie?

Your website looks old and isn't bringing in calls.

Plumbers, electricians, roofers, air conditioning, landscapers, builders and other trades: the offer is the same for every trade.

We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it.

From $800 + GST, with 1 year of free hosting. After that, hosting is $30 + GST per month (subject to change). You own all the design files.

No risk of paying for a website that never arrives or doesn't look right. When your new site is live, we can send Google Ads to it, checked and improved every week, with plain reports on calls and enquiries. Your account stays in your name.

  1. 2007Wilson starts doing SEO
  2. 2014ADEL SEO founded

About ADEL SEO

Why ADEL SEO

  • Founded in Adelaide in 2014. Wilson Tiong, founder of ADEL SEO, has been doing SEO since 2007 and works directly with every client.
  • You work directly with Wilson, not a junior account manager.
  • No lock-in contracts. Stay because it works.
  • You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
  • Reports you can read: plain-English reports showing what was done and the calls and enquiries it brought.
  • No packages. A plan built around your services, your areas and your competitors.
  • Honest from the start. If we can't help, we'll tell you upfront.

The Adelaide Examiner includes ADEL SEO in its list of SEO agencies in Adelaide.

Posted on Google

What our clients say

5.0 from 29 Google reviews (Adelaide)

Video reviews

Hear it from our clients.

Six business owners on what it’s like working with Wilson, in their own words.

“After giving Wilson a quick brief [he] has delivered an impressive, functional and very clean website! … I very highly recommend Wilson and Adel Seo!”
Donnie TerminelloGoogle review · May 2026
“We have been working with Wilson for several months and have seen both instant and continued results in our market.”
Luke FlesherGoogle review · January 2020
“Exceptional SEO knowledge and customised service. Would recommend Wilson and his team for local SEO.”
A TGoogle review · October 2024
“Wilson is easy to work with and quick at getting back to us. I would highly recommend Adelseo.”
Marie KGoogle review · October 2018
“Very professional, competent, prompt service highly recommended.”
Mohammad UddinGoogle review · March 2025
More client reviews

Video review

Offices

Our offices

ADEL SEO has offices in Adelaide, Brisbane and the Gold Coast, and works with tradies across Australia.

Meetings are by appointment only: email admin@adelseo.com.au to book a time.

All offices: Monday to Friday, 9am to 5pm.

How it works

How it works

  1. 01

    Fill in the discovery form.

    Tell us about your business, your customers and the areas you want more work from.

  2. 02

    We do our homework.

    We look at your website, your Google Business Profile, your competitors and what AI tools say about you.

  3. 03

    An honest answer.

    If we can help, you get clear next steps and a monthly quote. If we can't, we'll tell you.

  4. 04

    Work, then report.

    Hands-on work every month, and a report you can actually read. No lock-in.

Questions

ADEL SEO FAQs

What is ADEL SEO?

ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search. It was founded in Adelaide in 2014 by Wilson Tiong and has offices in Adelaide, Brisbane and the Gold Coast. Our main focus today is tradies: roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.

Who runs ADEL SEO?

Wilson Tiong, founder of ADEL SEO, is an accounting graduate of the University of Adelaide. He has been doing SEO since 2007 and works directly with every client, so you deal with the person doing the work. Meet Wilson

What services do you offer?

Four main services: SEO and Google Maps, AI search visibility, Google Ads management, and websites. They work best together, but you can start with one. We also run Facebook and Instagram ads that bring in leads, and build online store (e-commerce) websites. All services

Do you do social media marketing?

Yes. We run Facebook and Instagram ads that bring in leads, and we build online store (e-commerce) websites too. Our main focus is tradies, and the four things that bring local enquiries from search: SEO and Google Maps, AI search, Google Ads and websites.

Where do you work?

From our offices in Adelaide, Brisbane and the Gold Coast, and with tradies across Australia. Meetings in person are by appointment only: email admin@adelseo.com.au to book a time.

How much does SEO cost?

Ongoing SEO for a small local business is usually from around $1,500 to $2,000 + GST a month, depending on your industry, area and competitors. We quote after looking at your business, with no lock-in. Our guide how much does SEO cost explains what you should get for it.

How long does SEO take?

A common surprise for owners is that SEO is not a quick one-off job: it is steady monthly work behind the scenes. Google Business Profile and website fixes can show within weeks; competitive searches usually take several months.

Can you guarantee first place on Google or in AI answers?

No, and be wary of anyone who does. Google and AI tools decide what they show. We work on what they look at and report openly on what moves.

Do I own my website and accounts?

Yes. You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile. If you leave, it all stays with you.

How do I get started?

Fill in the discovery form. We look at your website, your Google Business Profile and your competitors, then come back with an honest answer and clear next steps.

Next step

Ready to be found, and recommended?

Tell us about your business. If we can help, you'll get clear next steps. If we can't, we'll say so.