Technical SEO
Technical SEO is the behind-the-scenes work that lets Google find, read and trust every important page on a website. Our technical SEO services find what is stopping that on your site, fix it in the right order and check it again afterwards. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
What customers see
What Google sees
<title>Hot water repairs</title>
<meta name="robots" content="noindex">
<link rel="canonical" …>
Blocked from Google
Before Google can show a page, it has to find it, read it and store it. Indexing is whether Google has stored a page so it can show it in results; a page that isn't indexed can't rank. If one of those steps breaks, the best-written page on your site does nothing.
Most owners never see these problems, because the website looks fine in a browser. Your customers see the design. Google sees the code, the page addresses and the instructions hidden in them.
These are real problems we have found on a small business website we took over, from a previous SEO provider and earlier rebuilds:
Location pages set to "noindex", so Google was told not to show them at all.
A page that had earned rankings renamed with "-old" in its address. The original address returned an error and the rankings were lost.
An old home page still published next to the new one, so Google had two home pages to choose from.
Hundreds of mass-produced suburb pages. Google crawled many of them and chose not to index them.
A page for one product carrying another product's title and description, so it competed with the right page and never showed for its own name.
Meta descriptions auto-filled or too long, so Google cut them off mid-sentence.
None of these were visible on the website itself. All of them were costing calls.
A technical SEO audit is a page-by-page check of how Google sees your website. We list every page, compare it with what Google Search Console reports, and mark each problem with how much it matters. Google Search Console is Google's free tool that shows which searches a website appears for and any problems Google finds. Every problem becomes a work item with a priority, so you can see what gets fixed first and why.
We check that the pages you want in Google can be found and stored, and that the ones you don't want (thank-you pages, test pages, old copies) stay out. That covers noindex tags, the sitemap, the robots file and canonical tags, which tell Google which version of a page is the main one.
When a page moves, its old address should send visitors and Google to the new one with a 301 redirect, in one step. We find old addresses that now return errors, especially ones that still have links or rankings, and point them to the right page.
Page speed is how fast a website loads and responds; slow sites lose visitors before they call. We check the speed scores Google uses (Core Web Vitals) and the pages people use most on a phone. Mobile-friendly design means a website that is easy to read and use on a phone, where most local customers search.
Two pages chasing the same search split Google's attention, and often neither ranks. We find them, then merge, rewrite or redirect them so each search has one clear page.
Schema markup is code that tells Google and AI tools exactly what a business is, where it is and what it offers. We add it for your business, services and areas, and check that it matches what the page says.
HTTPS is the padlock in the browser that shows a website is secure. We check every page uses it. We also check conversion tracking: measuring the calls and enquiries that come from ads and the website, not just clicks. Broken tracking is one of the most common things we find, and it means nobody knows what the website brings in.
We look first. A full list of your pages, checked against Google Search Console and your competitors.
We fix in order of impact. Pages that should rank but can't come first, then the rest.
We log every change. Each change is recorded with what it looked like before, so nothing is lost and anything can be undone.
We check again. About two weeks after a change we check that Google has picked it up, and report it in plain English.
Most technical SEO agencies show case studies from big online stores with thousands of pages. A plumber, a clinic or an accountant has 10 to 100 pages. That doesn't mean fewer problems; it means each problem matters more, because every page is doing a job. A single noindexed service page can be a whole service missing from Google.
If your website is old or was built on a template, it is sometimes cheaper to rebuild than to patch. For tradies we rebuild the website first and you see it before you pay: see websites for tradies.
5.0 from 29 Google reviews (Adelaide). Client reviews
Technical SEO is the behind-the-scenes work that lets Google find, read and trust every important page on a website. It covers indexing, page addresses and redirects, page speed, phones, duplicate pages, schema markup and security.
Which pages Google has stored and which it has skipped, pages blocked by mistake, broken page addresses and redirects, duplicate or competing pages, speed on phones, schema markup, HTTPS and whether calls and enquiries are tracked. See our SEO audit.
With us you get both: ADEL SEO, an agency founded in 2014, and Wilson as your one technical SEO consultant, doing SEO since 2007.
Yes. Small sites have fewer pages, so each problem matters more. One blocked or duplicated service page can take a whole service out of Google.
Most fixes are made in the first weeks. Google then has to visit the pages again, which can take days for busy pages and weeks for quiet ones. We check each change about two weeks later.
It can explain the ideas. It can't see what Google Search Console reports for your site, which pages Google skipped, or what changed last year. That needs your real data and someone checking it.
It may look fine. Technical problems are in the code and the page addresses, not the design. A technical SEO audit shows what Google sees.
It depends on how many pages you have and what we find. Technical work is part of our ongoing SEO for small businesses, usually around $1,500 to $2,000 + GST a month. We quote one-off fixes after the audit.
Tell us your website address. We'll look at it the way Google does and tell you what we'd fix first.