Entity clarity
We write down the facts about your business once (who you are, what you do, where, since when) and use the same wording on every page and profile.
AI SEO
AI SEO: help AI search recommend your business
AI SEO is making a business easy for AI tools to find, trust and recommend. Our AI SEO services focus on helping your business get recommended when customers ask ChatGPT, Google's AI and other AI tools for a business like yours.
The basics
What is AI search?
More customers now ask an AI tool "who's a good electrician near me?" instead of scrolling a list of links. The main ones:
- Google AI Overviews and AI Mode: the AI-written answers Google now shows above, or instead of, the normal results.
- ChatGPT: OpenAI's AI assistant, which many people now ask for local business recommendations.
- Gemini: Google's AI assistant.
- Perplexity: an AI search engine that answers questions and lists its sources.
- Bing and Microsoft Copilot: Microsoft's search engine and AI assistant; Bing's index also feeds ChatGPT search.
These tools often name only a few businesses in an answer. If yours isn't one of them, the customer may never see you.
How AI decides
How AI tools decide which businesses to mention
- 01
Clear facts about you.
Your name, services, areas, address and phone, written clearly on your website.
- 02
The same facts everywhere.
Google and AI tools trust a business more when its name, address and details match everywhere: your Google Business Profile, directories, social profiles and website must agree.
- 03
What others say about you.
Reviews, listings, local news, associations, industry lists and forums. Mentions on trusted third-party sites carry a lot of weight.
- 04
Answers they can lift.
Pages that answer customers' real questions directly, in short, self-contained sections.
- 05
Being findable at all.
AI crawlers and Bing must be able to read your site.
From our experience
What we find when we check a business in AI tools
Wrong or old facts: an old address, a service the business stopped years ago, or the wrong founding year, picked up from an old directory listing.
Missing completely, even when the business ranks well in Google Maps, because the website never states plainly what it does and where.
Copied location pages that say the same thing for every suburb, so AI tools have nothing specific to quote.
What we do
Our AI SEO services
Schema markup
Code that tells Google and AI tools exactly what a business is, where it is and what it offers. Organisation, location, service and FAQ schema, linked to your real profiles.
Answer-ready content
Service pages and FAQs written the way your customers ask, with a direct answer first.
Off-site presence
Fixing old listings, filling gaps in directories, your Google Business Profile (a business's free listing on Google Search and Google Maps, with hours, reviews and photos) and Bing Places, and earning real mentions on local and industry sites.
Technical access
Checking that your robots.txt, hosting and firewall don't block Google, Bing, ChatGPT or Perplexity crawlers, and submitting your site to Bing Webmaster Tools.
Reviews
Customer reviews on Google and other sites, which help both rankings and trust. AI tools read them too, so reviews that mention the work you did help most.
Monthly AI testing
We ask ChatGPT, Google's AI, Gemini and Perplexity a fixed set of real customer questions every month and report where you are mentioned, alongside your Google rankings and enquiries. Answers change from run to run, so we look at the trend, not one screenshot.
The names
AI SEO, GEO, AEO, LLM SEO: what's the difference?
They are names for the same goal. Generative engine optimisation (GEO), answer engine optimisation (AEO), LLM SEO and ChatGPT SEO all mean helping AI tools understand and mention your business. We call it AI SEO, or AI search optimisation. It builds on good SEO rather than replacing it: most of what AI tools trust is what Google already trusts. More plain-English definitions: SEO terms.
Proof
Proof that third-party mentions matter
Wikipedia's Marketing experimentation article cites an ADEL SEO page as a reference. That's the kind of independent mention AI tools weigh heavily, and the kind we work to earn for clients: real ones, from sites people trust.
Tradies
AI SEO for tradies and local businesses
For trades, the questions are local and urgent: "who's a good plumber in Robina?", "best electrician near me open now". The same groundwork as SEO for tradies (a complete Google profile, matching listings, real reviews, clear service and suburb pages) is what gets a tradie named in AI answers.
Offices
AI SEO in Adelaide, Brisbane and the Gold Coast
We work remotely with businesses across Australia. Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia. If you're searching for AI SEO in Adelaide, AI SEO in Brisbane or AI SEO on the Gold Coast, it's the same service and the same person. See SEO Adelaide, SEO Brisbane and SEO Gold Coast.
Why ADEL SEO
Why ADEL SEO for AI search optimisation
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
- ADEL SEO is an SEO agency for local businesses: SEO, Google Ads, websites and AI search, so the facts match across everything.
- You work directly with Wilson, not a junior account manager. Many agencies talk about teams of AI SEO specialists; with us, your AI SEO specialist is the founder.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Plain-English reports showing what was done and the calls and enquiries it brought.
Questions
AI SEO FAQs
What is AI SEO?
Making your business easy for AI tools like ChatGPT, Google's AI and Perplexity to find, trust and recommend.
Can you guarantee ChatGPT or Google's AI will recommend my business?
No. The AI tools decide what they say, and answers change from one question to the next. We work on the things they rely on and track how often you appear.
Is AI SEO different from normal SEO?
It builds on it. Clear facts, consistent listings, reviews and useful pages help in both. AI SEO adds more focus on mentions on other sites, answer-style content and testing real questions in AI tools.
What is generative engine optimisation (GEO)?
Another name for AI SEO: optimising so generative AI tools include your business in their answers.
How do I know if AI tools mention my business?
Ask them the questions your customers ask, several times and in several tools. We do this every month and report the results.
Does Google Business Profile matter for AI search?
Yes. Google's AI draws on Google's own data about businesses, and other AI tools read the same public information.
Why does Bing matter?
Bing's index also feeds ChatGPT search. Being properly listed and crawlable in Bing helps ChatGPT find you.
How long does AI SEO take?
Fixing your own website and profiles is quick. Mentions on other sites and trust build over months. We tell you what to expect after checking where you stand today.
Are you an AI SEO agency or a GEO agency?
Both names describe what we do. Wilson, our AI SEO specialist, works on Google, Google's AI and tools like ChatGPT together, so your business facts match everywhere.
Who offers GEO services in Adelaide?
We do. ADEL SEO started in Adelaide in 2014, and our AI SEO services cover Adelaide, Brisbane, the Gold Coast and the rest of Australia.
Is AI SEO part of your SEO plans?
Yes. AI search is part of our SEO plans. We talk with you about what your business needs and quote to suit.
Next step
Want to know what AI says about your business?
Tell us about your business and we'll check what ChatGPT and Google's AI say about you today.