Local SEO
Local SEO is helping a business show up when people nearby search for its service. Our local SEO services work on the three things Google looks at for local searches: your Google Business Profile, your website, and what the rest of the internet says about you.
We do SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
Where you show
When someone searches "electrician near me" or "accountant Brisbane", Google usually shows the local pack: the map and three businesses Google shows above the normal results for local searches. Below it come the normal results. Google Maps, Google's map app, where many customers find and call local trades and firms, works from the same information. Local SEO works on both. More detail: what is the Google snack pack?
From our experience
Before we change anything, we look. These come up again and again:
A half-finished Google profile. Wrong main category, services missing, no photos of real work, old hours.
Location pages copied from one template. A previous provider copied one page for each suburb or city, changed the headings and left the old place name in the page title and text. Google treats them as near-duplicates. See how we build location pages properly: programmatic SEO.
Old addresses on directories that don't match the website or the Google profile.
Tracking that doesn't count calls, so nobody knows which enquiries came from Google.
What we do
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. Our Google Business Profile management sets the right categories, services, service area, hours, photos and description, and keeps them right. Many people still call it Google My Business; Google My Business optimisation is the same work.
Where you show in Maps depends on how relevant your profile is, how close you are to the searcher and how well known your business is. You can't move your address, so we work on the other two.
One page for each main service and each area you actually want work from, written for that place: the jobs you do there, the right suburb name everywhere, not a copy with the name swapped.
Customer reviews on Google and other sites, which help both rankings and trust. We give you a simple way to ask after every job. Never fake or paid.
Listings of a business's name, address and phone on other websites, which must match everywhere. We find the old and wrong ones and fix them.
Links from other websites to yours, which Google treats as votes of trust. Suppliers, associations and community sites, never link farms or cheap packages.
Google Search Console, Google's free tool that shows which searches a website appears for and any problems Google finds, plus conversion tracking: measuring the calls and enquiries that come from ads and the website, not just clicks. Then plain-English reports showing what was done and the calls and enquiries it brought.
Service areas
If you travel to customers, you're a service-area business: a business that travels to customers, like most tradies, and shows an area instead of an address. We set your profile up that way, hide your home address and build pages for the suburbs you want, so you show where you want work. Tradies: see SEO for tradies.
How it works
Your Google Business Profile, website, reviews, listings, and the businesses showing above you for the searches that matter.
Wrong categories, missing services, copied pages, mismatched addresses and tracking that doesn't count calls.
Local pages, reviews, listings and links.
What we did, where you show, and the calls and enquiries it brought.
AI search
Google and AI tools trust a business more when its name, address and details match everywhere. Google's AI Overviews, the AI-written answers Google now shows above, or instead of, the normal results, and tools like ChatGPT draw on the same profile, listings, reviews and pages. One piece of work helps you in both. See AI search visibility.
Price
For a small local business, ongoing local SEO with us is usually around $1,500 to $2,000 + GST a month, depending on how many services and areas you want to show for and how competitive they are. Cheaper offers exist; compare what is actually done each month, not just the price. We don't sell fixed local SEO packages: two businesses rarely need the same work. No lock-in contract. More: how much does SEO cost?
Why ADEL SEO
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
"took us from sliding off second page to the top of page one for all our most important keywords"
5.0 from 29 Google reviews (Adelaide).
Client reviewsOffices
We have offices in Adelaide, Brisbane and the Gold Coast, and work with businesses across Australia. See SEO Adelaide, SEO Brisbane and SEO Gold Coast.
Questions
Helping a business show up when people nearby search for its service, in Google Maps and in the normal results.
Fixes to your Google Business Profile and website can show within weeks. Busy, competitive searches usually take several months. After looking at your competition, we tell you honestly what to expect.
For a small local business, usually around $1,500 to $2,000 + GST a month with us. Cheaper offers exist; compare what is done each month, not just the price.
No fixed packages. We plan around your services, your area and what your competitors are doing.
No. Google decides what it shows, and distance to the searcher matters. Anyone who guarantees a position is guessing.
Yes. Service-area businesses can show in Maps for the areas they serve, with the address hidden.
A Google Business Profile can show without one, but a good website helps Google and customers trust you and gives you more searches to show for. See websites for tradies.
Yes. Reviews help both rankings and trust. We help you ask for genuine reviews; we never buy or write them.
With us you get both: a local SEO company founded in 2014, and a local SEO expert, Wilson, doing SEO since 2007, as your one contact.
Many businesses do, for calls straight away. See Google Ads management.
A plain-English monthly report: what we did, where you show, and the calls and enquiries that came from it.
Next step
Tell us about your business and we'll look at your Google Business Profile, website and competitors first.