Local SEO
Show up when locals search for what you do.
When someone nearby searches “electrician near me” or “best café in Adelaide”, Google shows a map with three businesses, then a list of websites. Local SEO is the work that gets you into both.
Why it matters
If you’re not in the top results, a competitor is.
Local customers rarely scroll far. The map pack (Google’s “Snack Pack” of three businesses) and the first few organic results take most of the calls, clicks and direction requests.
Google decides who shows up using three broad signals: relevance (how well you match the search), proximity (how close you are to the searcher) and prominence (how well-known and trusted your business looks online). We can’t move your shop, but we can make relevance and prominence work much harder for you.
What we work on
The local SEO groundwork.
- 01
Keyword and competitor research
The exact services and suburbs your customers search for, and what the businesses currently ranking are doing.
- 02
Google Business Profile
Categories, services, descriptions, photos and posts set up so your profile matches what people search for.
- 03
Consistent business details
Your name, address and phone number (NAP) kept consistent across your site, directories and listings.
- 04
On-page and location pages
Service and location pages that clearly say what you do and where, written for people first.
- 05
Technical fixes
Speed, mobile usability, indexing and structured data, so Google can read and trust your site.
- 06
Reviews and reputation
A simple, genuine process for asking happy customers for reviews, and responding to them well.
- 07
Links and mentions
Reputable local and industry links and mentions that build your authority, with no dodgy link schemes.
What you get
Clear work. Clear reporting.
- Higher rankings for the search terms your customers actually use
- More local leads, without relying on paid ads
- Monthly reports in plain English
- Direct access to Wilson, not an account manager
- No lock-in contracts, with total transparency
- A strategy that adapts as your business grows
Local SEO questions
Asked and answered.
How long does local SEO take to work?
It depends on your market, your competitors and where your site starts from. Some fixes show up quickly; competitive terms usually take months of steady work. We’ll give you an honest view after reviewing your site.
Do I need a website to rank in the map pack?
A Google Business Profile can appear without one, but a good website gives Google more to understand and gives customers a reason to choose you, so it usually improves your chances.
Do you work with service-area businesses without a shopfront?
Yes. Service-area businesses can rank locally too. It’s important to define your service areas clearly on your profile and website.
Can you guarantee a top-three spot?
No one can honestly guarantee rankings, because Google decides what it shows. We focus on the signals that matter and report openly on progress.
Let’s see if we’re the right fit
Ready to be found, and recommended?
Fill out the discovery form. We’ll review your site, do a bit of homework, and come back with honest next steps.