SEO audit
SEO audit services: find out what's holding your website back
An SEO audit is a check of your website's pages and technical setup that shows what is holding you back in Google and what to fix first. Our SEO audit services go through every page, find the problems that matter and put them in order. And the first audit is free. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
SEO audit
- Pages in GoogleFix first
- Page addressesFix first
- Titles and descriptionsFix next
- Speed and phonesFix next
- Schema markup and securityCan wait
Free SEO audit: what you get
A free SEO audit is a free on-page and technical check of your website, with what we'd fix first. You get:
- The problems that matter most, in plain English.
- Each one ranked: what to fix first, what can wait, and what doesn't matter.
- Real examples from your own pages, so you can see each problem for yourself.
- An honest view of what it would take to fix, including when a rebuild makes more sense than patching.
No obligation, and no lock-in if you go ahead.
A score from a tool isn't an audit
Free audit tools give you a score out of 100 and a list of hundreds of warnings. Most owners don't know which ones matter. We use a website audit tool and AI to go through every page quickly, then we sort the results: which problems are actually costing you in Google, and which are noise. Then we explain them in plain English.
What our SEO audit checks
| Area | What we check |
|---|---|
| Pages in Google | Pages blocked from Google by mistake ("noindex"), pages missing from the sitemap, old copies still published |
| Page addresses | Broken links and pages that return errors, redirects that go nowhere or take several steps |
| Titles and descriptions | Missing, duplicated or copied page titles, descriptions that are too long or auto-filled |
| Headings and content | Missing or repeated main headings, thin pages, copied pages with the wrong place or business name left in |
| Competing pages | Two pages chasing the same search, so neither ranks |
| Speed and phones | Slow pages, pages hard to use on a phone, oversized images |
| Schema markup and security | Code that tells Google what the business is, and HTTPS on every page |
A website SEO audit like this covers what's on your website. It doesn't cover your Google Business Profile, reviews or links; those are part of our ongoing SEO. See local SEO and link building.
What SEO audits turn up
Examples from a website we took over
Real examples from a small business website we took over (no names):
Location pages set to "noindex" by the previous SEO provider, so Google was told not to show them.
Copied location pages with the wrong suburb and the wrong business name left in the titles and text.
A page that had earned rankings renamed with "-old", so the original address returned an error and the rankings were lost.
An old home page still published next to the new one.
Two pages chasing the same search, and blog posts outranking the service pages built to get the call.
Meta descriptions auto-filled from page text or too long, so Google cut them off.
How it works
- 01
You send your website address and the work you want more of.
- 02
We run the audit. Every page goes through our audit tool and our checks.
- 03
We tell you what we found, in plain English, ranked by what to fix first.
- 04
You decide. Fix it yourself, with your web designer, or with us. If you go ahead with us, every finding becomes a work item, and you can see it move from found to fixed.
A full SEO site audit for ongoing clients
The free audit is the first look. When you work with us, the full SEO site audit goes further: every page listed and checked against Google Search Console, Google's free tool that shows which searches a website appears for and any problems Google finds, every finding given a priority, and every fix logged with what it looked like before. Technical problems: see technical SEO. On-page basics: see what is on-page SEO?
We do SEO audits for businesses across Australia, from offices in Adelaide, Brisbane and the Gold Coast, so this is an SEO audit Australia-wide, done remotely.
Why work with ADEL SEO
5.0 from 29 Google reviews (Adelaide). Client reviews
- You work directly with Wilson, not a junior account manager. Meet Wilson
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
SEO audit FAQs
What are SEO audit services?
An SEO audit service checks your website's pages and technical setup for what is holding you back in Google, then tells you what to fix first. A good one explains which problems matter, not just how many there are.
Is your SEO audit really free?
Yes. The free audit is an on-page and technical check of your website, with no obligation. If you go ahead with us, there's no lock-in contract either.
How much does an SEO audit cost?
Ours is free for the first audit. A full page-by-page site audit is part of our ongoing SEO, usually around $1,500 to $2,000 + GST a month for a small local business.
Can ChatGPT do an SEO audit?
It can explain what an audit should check, and we use AI in our own audits. On its own it can't crawl every page of your site or tell you which problems actually cost you in Google. That takes an audit tool, your real pages and someone who has seen these problems before.
Can I do an SEO audit myself?
You can run a free tool and fix what it flags. The bigger problems, like the wrong page ranking or copied pages Google ignores, are easy to miss in a list of hundreds of warnings. See how to choose an SEO company.
Do you need my logins?
No. The free audit looks at your website the way Google sees it. You keep ownership of everything.
Is an SEO audit worth it if I already have an SEO provider?
Yes. An outside look is the quickest way to check what is being done on your website. We'll tell you honestly if things look right.
What happens after the audit?
You get our findings and what we'd fix first. Then it's your call.
Get your free SEO audit
Tell us your website address and the work you want more of.