If you want to execute a comprehensive SEO strategy it is important to not be confined to only your website, but also engage in Off-Page SEO practices.
The problem is, search engine ranking is not only based on your website’s merits, but it is more of a popularity of content.
This is where Off-Page SEO practices come into the picture and bolster your digital reputation by earning both backlinks and reputation-validating placements across the web.
The ultimate objective of search engines is to provide information-seekers with content that is valuable.
Off-Page SEO factors assist in demonstrating a world out there that believes your website and your content is useful and trusted enough to recommend.
In the following sections in this guide, we have provided comprehensive Off-Page SEO practices that will help you to build high-quality links.
After reading this guide, we promise that you will get valuable insights pertaining to Off-Page SEO practices that will assist you in building high-quality links.
Before we go the business-end of this guide, it is important to look at the definition of Off-Page SEO.
Off-Page SEO refers to the techniques used to improve a website’s ranking outside of the website itself.
Often referred to as “link building” there are many different strategies that can be actioned in your off page optimisation toincrease a website’s rankingand authority on Google’s search engine.
When a search engine is determining the ranking position of a particular website, it will take into account many different factors from a both on and off page optimisation.
A key ranking factor for off page strategies is the amount and quality of links pointing to a website.
This is because websites that are considered high value usually have more link shares and mentions from other websites.
This shows a search engine that the online community considers the website to be of high quality and usefulness.
Now, that you have a fair idea about the definition of Off-Page SEO practice as promised it is time to look at some of the powerful Off-Page SEO practices that can help in building high-quality links in the Year 2019.
Here are some powerful Off-Page SEO Practices for building high-quality links in the Year 2019:
Create a Solid Internal Linking Off-Page SEO Strategy to Prepare Your Website for External Backlinks : The Very First Preparatory Step to Successfully Building High-Quality Links in the Year 2019
Which business does not want more backlinks for their website?
The very first step to do that is by enhancing your internal links.
By having a strong internal link building strategy you are preparing your website for outside links.
This results in a funnel effect.
In case, if someone follows a link back to your website, ensure that your web-pages are optimised and makes them see other pages of your website.
This goes to show that the first step for generating external backlinks on your website is by using Off-Page SEO practice that includes a strong internal linking strategy.
The question is: How do you use Off-Page SEO practice to create a strong internal linking strategy?
This section will help you get an answer to this question.
Continue grasping this key information from the write-up.
Let us, first of all,understand what exactly is internal linking?
An internal link can be defined as a link that connects a single web-page of a website to a different web-page on the same website.
The key thing to remember is: In internal linking, the source domain and target domain are the same.
Internal linking helps the website in three ways:
It assists in website navigation.
It defines the architecture and hierarchy of a website.
It distributes the page authority and ranking power to all the web-pages of the website.
With the help of internal linking, it is possible to strengthen the overall search-optimised value of a website.
It provides a crystal clear path for spiders, increases the session timings of the user, and creates a tight-knit network of pages and posts.
Now, that you have understood the basic meaning of internal linking it is time to dive into the details of creating a strong internal linking strategy using Off-Page SEO practice
Devise a Killer Content Marketing Strategy by Creating Lots of Content to Have Lots of Linkable Content to Make the Maximum Use of Internal Linking Strategy
It is important for you to start by creating lots of internal pages.
This way you will have a goldmine of resources to create lots of internal links.
Devise a killer content marketing strategy in order to take maximum benefit out of your internal linking strategy.
Both these things need to go together as, one cannot survive without the other.
By having lots of contents, you are creating an opportunity of creating lots of linkable content.
The more links are there to the more places, the better would be your internal linking strategy.
A key thing to remember: Do not think that your internal linking strategy needs to look like an organisational chart. Rather it need not have any structured flow diagrams. Instead of that, it needs to have plenty of happy links going to helpful places.
Use Anchor Text That Contains Natural, Unoptimised Sentence Fragments Instead of Linked Images To Ensure that the Visitors Know about the Subject of your Web-Pages Easily
While doing the exercise of internal linking, always ensure that your internal links utilise anchor text instead of linked images.
Images can also work fine provided they are not the main source of the links and assuming they are properly alt-tagged.
By using proper anchor texts, you open a whole new avenue of internal links. The only thing to remember is that it is not compulsory to optimise the anchors. Simply create natural, unoptimised sentence fragments for anchor text and it will work great. There is not need for any gimmick, tricks or overthinking. Just highlight it, link it, and the task is done.
Always Link Deeper With Natural Links and Avoid Links to the Top Web-Pages of your Website That Are Already Present in the Navigation Menu
There are two types of links that you should always avoid using in your web-page content:
Never have Too Many Links to your Homepage to Strengthen the Appeal of your Internal Linking Strategy
There are websites who are guilty of having too many links to the homepage.
The problem with that is it will not have a positive impact on your internal linking strategy.
Remember, it is better to strengthen internal web-pages of your website to improve the overall SEO of your website than to have too many links pointing towards your homepage.
Never have a Call to Action (CTA) that Links to your Contact Us Web-Page Unless It is Absolutely Necessary
This is a very common mistake made by people who are beginning to learn about content marketing strategy.
As a part of the CTA, they write something like “Give us a call to find out more about our awesome services!”.
Then they link it to the “Contact Us” website using the anchor text “give us a call”.
Never ever do this unless it is absolutely necessary.
In general, avoid using links to your top-level pages that are already there on the main navigation menu as they are already linked.
The best way to link is by using the most natural links in a content marketing strategy by digging deep into the structure of the website.
Use Internal Links That Add Value to the Information for the Reader and Spread it Evenly Throughout the Website for Best Results
Internal links should be used in such a manner on the website that it improves the user engagement.
While skimming your web-page content if the reader finds an informative link that matches with the context of the content, it is more than likely for them to click on that.
It can be an external or internal link.
If it is an internal link, the visitor stays on your website for a long time ensuring that they have a positive website experience.
By having internal links on your website, you are sending strong signals to both search engine and the user that the content that is linking is really good.
Readers are looking for such content pieces.
This way you are not only helping the visitors but also search engines making it a definite win-win situation.
Always have Internal Links to Relevant Content to Enhance the Quality of your Write-Ups
Internal linking requires lots of groundwork not on the scientific but on the intentional level.
Merely linking a web-page with another will not help your purpose.
Instead, you need to link only those pieces of web-page content that is relevant to the source context.
For example, let us say that you have a web-page solely dedicated to dog food.
There is another web-page that talks about the nesting habits of parakeets.
It is not a feasible idea to link both these web-pages.
The reason?
There is no strong connection between dog food and parakeet nests.
There is no mutual enhancement when we perform the exercise of internal cross linking using these two web-pages.
But, let us say that you have a web-page content that talks about parakeet food then it can be a great resource for internal linking with parakeet nest write-up.
In all likelihood, you will find useful information pertaining to parakeets on both these web-pages.
This very reason makes internal linking a relevant option for these two web-pages.
Always link relevant content when it comes to internal linking.
Always link relevant content when it comes to internal linking.
Earlier it was considered that nofollow links are the best way to enhance the link juice to a single web-page.
But this does not work now.
Back in the year 2005, search engines came up with a new concept, “nofollow” by the attribute rel=nofollow.
The basic objective of nofollow was to ensure that the link that is nofollowed does not influence the ranking of the link target in the index of the search engines.
According to Wikipedia, ”Nofollow links will in all likelihood reduce the effectiveness of different types of internet advertising as their search algorithm are heaving dependent on the number of links on the website.”
Despite all the uproar, there are lots of people who are positive about the idea of using nofollow link.
In the Infographic titled “Infographic: What Is The Nofollow Tag; When & How To Use It” the author has quoted the usefulness of nofollow links by saying “These websites evade the problems with search engines thinking that they are selling influence or are somehow involved in schemes that are not considered to be ethical SEO practices.”
Despite all the positives, using nofollow links is not a wise strategy to link your internal content pieces.
The idea is to ensure that there is a free-flow of information to and fro internal pages instead of having it stopped using a nofollow link.
Just keep the things free flowing and fluid for best results.
Consider using Reasonable Number of Internal Links on your Website to Drive Home the Advantage of Off-Page SEO Practice
According to Google’s mandate, “Keep the links on a given web-page to a reasonable number.”
But, what exactly is a reasonable number?
There is no definitive answer to this question.
Certain people have the opinion of having about 100 internal links or even more.
So, is it advisable to go with 100 internal links for your website?
Remember, the links include all the links to your web-page like footers, headers, ads, navigation bars etc.
It is not that difficult thing to achieve considering the total number of HREFs you will have on your entire web-page.
However, it is recommended to limit your internal links to a maximum of 3-4 depending on the length of the content.
It is generally accepted to include a content piece that is more than 1,500 words.
So, in that case, if you do not have a link-heavy navigation bar it is always a bright idea to include 10-20 internal links if required.
The last thing to remember: There is no magic number here.
Try to include only those internal links that can provide useful information to your readers.
You can also watch this video here to do internal linking strategy the right way using On-Page SEO practice.
Devise an Effective Backlink Content Marketing Strategy
There are lots of different people who have written about devising the backlink strategy.
The challenge for you is to select the one that will work for your website.
Use different strategies and devise a cohesive strategy to build an effective backlinking strategy.
Backlinks are the key when it comes to redirecting visitors to your website in such a way that it becomes easier for them to know about your products or services.
But, the most important thing is a well-written content which convinces the visitors to click and get to your website and discover the benefits offered by your organisation.
The key is to provide valuable information that makes you the ultimate leader in your industry rather than simply focusing on lead generation.
Now, that you have a fair piece of information about backlinks it is time to look at the tips to create an effective backlink content marketing strategy for your content marketing campaign.
Prepare a List of Relevant Keywords and the Web-Pages that You are Going to Target to Devise an Effective Backlink Content Marketing Strategy
It is very important to plan your course of action before starting the implementation stage.
Start by targeting the keywords that you can use in your content and which web-pages are you primarily targeting.
This will help you to devise a strategy for each of the content framework like articles, blog posts, infographics, guest posts, and website content.
Start the keyword research and look for medium tail keywords.
Once you have selected the keywords determine the web-pages that you want to promote.
This way you will have a clear thought process while devising a backlink content marketing strategy.
Always use Organic Keywords as Anchor Text in your Content to Ensure that your Web-Pages are Tied Together for Boosting your Rankings on Search Engines and Providing Valuable Information to the Visitors
Never ever add URL links at the end of your write-up.
Instead, use the organic keywords that you researched earlier and use them as anchor texts.
While using the organic keywords as an anchor text ensure that the terms or phrases apply to the specific web-pages.
This way your website will get a major boost in search engine rankings and visitors will be able to get valuable information easily.
Have a variety of keywords at your disposal to avoid oversaturation of your content.
For example, only include a single or two backlinks on a single landing page for your specific article and use different anchor text for each link.
Monitor your Website Stats to Get Valuable Insights Pertaining to the Backlink Content Marketing Strategy
It has generally been observed that certain keywords and backlinks are more effective than others.
By analysing the information you can continually improve your backlink content marketing strategy.
Evaluate which backlinks are generating the most traffic.
This will give you valuable insights pertaining to what readers actually love to read for a particular subject matter.
In the end, the objective is to create content related to topics or ideas that help in generating more relevant links.
Use Guest Posts as a Medium to Generate More Backlinks
With the help of guest posts, there is an opportunity with you to tap into another audience.
A prime example of that is, by selecting to write a guest blog for a blogger who has an already established fan base with thousands of visitors coming to their website it gives you a chance to get across your blog.
This way you will get a chance to get backlinks to your website.
Quality of the Content is Far More Important than Quantity of Content Published which will Go a Long Way in Ensuring that you Get Backlinks on your Website
It is extremely critical to ensure that visitors get value out of your content.
This can be done by providing a solution to a problem or overcoming a challenge.
If you can provide information that they are unlikely to get on other websites they are more likely to click on your backlinks.
It is important to be consistent while posting your content instead of flooding your website with content on a daily basis.
If you can create a reader base by consistently posting it will make them wait for your write-up.
This can lead to high chances of conversion.
Simply provide useful information to the readers instead of flooding their emails with sales pitches and your job will become easier.
Only Include a Few Backlinks in your Content to Ensure that You Do not Get Flagged and Lose Valuable Readers due to Oversaturation
Including more backlinks to your website will not work in your favour.
Instead, you might risk of being flagged and losing valuable readers.
The best thing is to include a selected few backlinks in every post.
For example, insert a backlink every 100 words.
This not only enhances the readability of your online content but also ensures that readers are not distracted from lots of backlinks.
Before posting the content ask someone to review it once to ensure that everything is in place.
Post Backlinked Content on your Social Media Pages to Arouse Interest amongst Social Media Channel Followers
Did you know?
Just like blogs and websites, it is possible to post backlinked content on your social media pages along with groups that are interested in your subject matter.
For example, if you are a digital marketing expert and there is a Facebook post highlighting “Top 5 Benefits of Facebook Ads for Lead Generation” you can create a useful backlink and redirect it to your digital marketing website.
This way it is possible for you to get hundreds of thousands of Facebook, LinkedIn and Twitter followers redirected to your website.
Creating High-Quality Consistent Content is the Best Way to Generate Good Backlinks for your Website
Quality content gives a good reason to your visitors to stay hooked at your website.
This can even be considered as an On-Page SEO practice.
The thing is if you want other bloggers to link back to your website, there needs to be a definite reason for that.
Quality content can help you achieve this objective.
Click here to learn about creating content that generates quality backlinks.
Present Yourself as an Expert in your Niche to Make People Share and Link your Website Content
Once you establish yourself as an expert in your niche it will make it easier for you to grow your target audience and create more quality connections.
The more expertise you gain, the more value it will provide to the content that is produced.
Ultimately, this will make sure that more people share and link your content.
To establish your thought leadership, ensure that your content is authoritative and relevant participate in AMAs (Ask Me Anything) on Reddit, and Q & As on Twitter to gain more loyal visitors and solidify your reputation.
Give Interviews and Quotes to Create a Name for your Business and Establish New Audience for Getting Backlinks
If you want to create a name for your business it is time for you to give interviews and quotes.
This way you will not only be able to establish a little expertise, increase your name recognition, and attract a new audience but also, it will give you an opportunity to get a backlink from your interviewer.
The same thing applies the other way round.
For example, you are writing an expert’s roundup articles and need quotes from experts in your niche, you can reach out to them and offer them a chance to participate in exchange for a link to your website.
Give Wings to your Off-Page SEO Practice by Building a Strong Social Media Presence
Check out this video here.
Google has already spoken: Social media is not a direct ranking factor when it comes to SEO.
But when it comes to Off-Page SEO practice it certainly has an indirect impact.
Once you write an actionable piece of content and share it on popular social media networks: Facebook, Twitter, or LinkedIn it generates more shares and links.
The more backlinks you get, the better it is for ranking higher on Google search results page.
In order to take advantage of the indirect benefits of social media, it is important to devise a solid strategy, presence, and content plan.
Never devised a social media marketing strategy earlier?
No problem.
Here watch a video on devising a social media marketing strategy.
Connect with Influencers and Ask Them to Promote your Products & Services by Taking Complete Advantage of Off-Page SEO Practices
Influencers are those people who have cult-like following.
They have a great impact on social media networks by generating hundreds, even thousands of likes and shares.
By taking advantage of influencer marketing it is possible for you to reach out and expose your business to an altogether different audience.
The core of influencer marketing relies on a 3-step process:
Find out an influencer;
Reach out to them;
Convince them to participate in or share your piece of content.
When you follow these steps rigorously it will result in more links from quality sources.
Use emails to get in touch with the influencers to convince them and get quality backlinks on your website.
Comment and Interact with People on Blogs and Forums to Get in Touch with Influencers Which will, In Turn, Give you Another Source to Add a Backlink to your Website
While commenting and interacting with people on blogs and forums will not yield direct links.
It will make your business name recognisable.
Identify top blogs in your niche and ensure that you leave your comments.
The same thing applies to popular forums like Quora and Reddit.
Add relevant comments on the blogs to make an influencer or blogger notice it.
Also, participate in industry chats to develop a healthy relationship with influencers who can potentially link to your website in the near future.
Create an Outreach Campaign and Maintain a List of Relevant Influencers for Each Category of your Business to Ensure Successful Off-Page SEO Practice
Do you think that creating a buzz worthy content is enough to get the relevant backlinks?
If yes, you are in for a shocker.
Your work does not get over after creating quality content.
You need to reach out to the right type of people by creating an outreach campaign.
If you are active on social media networks and industry-related conversations, you might be aware of the major influencers.
They should also be aware of your website.
If they are not, it is time to unearth all the major bloggers or thought leaders in your niche.
Jot down their name and email address and send them a direct message to evaluate whether they are interested in sharing your post.
Have a Google spreadsheet where you note down the details of all the relevant influencers for each category of your business.
Do not forget to follow-up on the email sent earlier.
There are chances that your initial email might end up in the trash bin so always have a follow-up email ready.
Find the Right People to Contact – Narrow Down The Most Relevant Influencers in your Niche
Start finding the right people to contact.
Do this by conducting preliminary research.
While finding the influencers it is important to look at more than just the follower counts, check how engaged is the following, and who they are.
Always remember, just because someone operates in the same industry it does not necessarily mean that their target audience is the same as yours.
Take time to narrow down only the most relevant influencers in your niche.
Build Quality Backlinks with the Help of Guest Blogging to Enhance your Off-Page SEO Practice
Guest blogging is considered to be one of the best ways to build quality links.
Follow these steps given below to get started with guest blogging:
Find out your niche;
Write qualitative, industry-specific information in your blogs;
Identify top bloggers in your field and any publications that they have guest blogged for;
Search for any related blogs with a “submit post” or similiar option.
Once you find out the kind of publications that are relevant to your industry pitch them and clearly state your expertise with your idea and a link to your own blog.
Never compromise on the quality.
Always write the guest blog to assist the readers to resolve their problem rather than simply filling in links.
Take your time and draft a solid piece for your guest post and the links will follow eventually.
Here to learn more about being a guest blogger and making your website rank higher on SERPs.
Use Videos with Relevant Keywords which is High Quality with a Comprehensive Content to Get the Most Out of Off-Page SEO Practice
The video is one of the powerful mediums to attract traffic.
It makes for an ideal option to make yourself a name and get backlinks on your website.
Start by simply adding links in your channel and video descriptions.
Do not forget to include keywords and ensure that the videos you create are of high-quality.
By building your web-page with relevant videos and links coupled with comprehensive content will see you a big return.
View here to learn about ranking your YouTube video by making lots of backlinks.
Use Slideshare Account Optimised with Keywords, and Links to your Website combined with other Social Media Accounts to Get the Maximum Output from your Off-Page SEO Practice
How many times have you overlooked Slideshare when it comes to building quality links?
But, it is an effective medium to generate quality links.
Why?
Because Google really likes Slideshare.
Simply ensure that your Slideshare account is optimised with keywords, links to your website, and other social media accounts.
Keep a Note of the Round-Up Posts to Find Similiar Content and Staying Up to Date with the Latest Happenings in your Industry
Round-up posts are good for two reasons:
They help you stay up to date with the latest happenings in your industry.
They help you to monitor the kind of news that is relevant which helps you create posts.
Once you have done the hard work of finding out round-up posts the next step is to reach out and pitch the author of the roundup.
After completing this step, you will have access to a wide array of new audience.
Evaluate your Off-Page SEO Practice by Monitoring your Backlinks
Keep a tab on the number of backlinks your website has and the number you have gained over a period of time.
There are different tools that you can use to find out who has mentioned you like Moz, SEMrush, and Ahrefs.
Using any of these tools it is possible for you to check all the backlinks pointing to your website.
This enables you to see the quality of the links and ensures that they are the ones you want.
It even helps you to make any corrections to broken links.
Develop Relationships Before Building Links for your Website
Posting comments, getting involved in groups, running outreach campaign etc. needs to be done before you think about building quality links for your website.
Remember, in the world where we are living, developing relationships can go a long way in building links for your website.
It even helps in spreading a word of mouth.
Never ever practice buying the backlinks or using black hat techniques instead contact the concerned person online and gain recognition.
Once you have practised this religiously, it will become easier to pitch posts and get links.
Get in Touch with the Media and Request for a Link from Them Back to Your Website
Is there any other way to get included in quality publications?
There in fact is.
Get in touch with reputed journalists and ask for their recommendations.
Websites like Help A Reporter can assist you to achieve this feat.
Through this platform, journalists submit requests for contributions on a specific subject.
In case, you find it matching to your expertise, respond to their query and request a link back to your website.
Always Create Original Content Which Arouses Excitement in the Minds of the Readers
We have always told that content is the king.
Today qualitative, original content is the need of the hour.
There are lots of websites that are writing stuff online.
In order to differentiate your products and services, it is important to provide something unique and original which arouses excitement in the minds of the readers.
It can be something funny or shocking.
According to a blog posted by Moz, “Content that creates emotions like awe and anger are far more likely to be shared.”
Click here to create a content strategy in the Year 2019.
Create High-Quality Images Especially Infographics and Optimise them to Ensure that your Image has a Link Included of your Website
If you have the capability of creating high-quality images especially infographics do not let go of this chance.
The reason being they are one of the best ways to relay the information.
74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%) – but because they’re also effective at leading customers to your site.
Optimise your images in such a way that whenever someone shares your image a link gets included on every page the image is on.
Click here to learn about optimising images for the web.
Reach Out to Universities and Colleges to Offer your Expertise and Generate as Many .Edu links as Possible
In SEO, backlinks from .edu sites is considered to be gold-dust.
To ensure that you need to pitch as many universities and colleges in your city and offer your expertise.
Check out for programs that align with your business or industry.
Offer valuable resources or reference material that can be helpful for your target audience.
Check for Broken Links on Other Websites and Contact their Owner by Requesting them to Link Back to your Website in Lieu of Pointing to their Dead Links
Broken link building strategy works best when you want to get links especially from the website that has a broken link.
The very first step that you can do is to find out the broken links and contact the site owner.
To get the maximum benefit out of the scenario, create a blog on broken links and reach out to the site owner with your write-up.
Simply ask the site owner to include a link to your website in lieu of pointing your dead links.
This will work wonders because no one likes broken links.
Also, too many 404 pages are a swift way to turn your potential customers away from your website.
Since you have already done the hard work of finding their broken links chances are they will oblige you as a return favour.
Create Original Guide Posts and Comprehensively Researched Content Pieces to Build High-Quality Backlinks through Off-Page SEO Practice
Original and relevant content is the need of the hour.
Today there are lots of websites that are writing content pieces, but they are not generating too many links.
The reason being, their write-ups are not original and relevant.
By writing original guideposts and including comprehensively researched content pieces you are giving yourself a chance of getting cited by reputed bloggers and writers.
This means that they will be eager to link back to your original research study.
It does not necessarily mean that you need to have a heavy workload.
Then you only need to send the surveys to the target audience and record their answers.
Organise Events and Giveaways to Generate Backlinks to Your Website
Organising an event or giveaway is a great way to generate curiosity amongst people who are interested in your business.
It will also attract press.
If you put the information pertaining to the event on your website, people who are interested in the event page will link back to your website.
This will ensure a win-win situation.
Write Testimonials on a Peers Product to Make them Link Back to your Website with your Review
Writing testimonials on a peers’ product is an easy and effortless way to gain a link.
The reason being, they will more than likely include a link to your website with your review.
Include External Links to your Content Pieces Which are Highly Resourceful and Helpful to your Target Audience and Get Backlinks as a Favour in the Near Future
It is obviously a natural thing to include external links and enhance the quality of your content.
It not only makes your content piece more relevant but also supports the theme of your write-up.
Once you have done that let the author know about it.
This way you can, not only build a healthy relationship but also prompt them to return the favour by linking to your website in the near future.
The Final Words!
It is that time when you put the words into action by implementing these Off-Page SEO practices mentioned in this write-up to build high-quality links.
If you need any help while implementing these Off-Page SEO practices, contact our experienced SEO professionals today who will help you achieve fantastic success in terms of building high-quality backlinks on your website.
Let us, first of all,
