Google Business Profile
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. Air conditioning categories, every system and service, your service area and real install photos.
SEO for air conditioning
SEO for air conditioning businesses
SEO for air conditioning is the work that gets an air conditioning business found when someone nearby searches for the job, like "split system installation", "ducted air conditioning quote" or "aircon repair near me", in Google's results and in Google Maps. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Not in air conditioning? See SEO for tradies.
How it starts
How people search for air conditioning
- Breakdowns in summer: "aircon not cooling", "air conditioner repair near me". Urgent, and seasonal.
- Installs: "split system installation", "ducted air conditioning cost", searches by brand. Planned, compared over weeks.
- Servicing: "air conditioner service", "aircon cleaning". Good work for the cooler months.
For most of these Google shows the local pack (the map and three businesses Google shows above the normal results for local searches) and then the normal results. HVAC SEO works on both.
From our experience
What we usually find on air conditioning websites and profiles
One page for every system, so split, ducted and servicing don't rank separately.
A Google profile without services listed or with old photos.
No plan for the off-season, when servicing and heating searches could keep the phone ringing.
No call tracking through summer.
What we do
What our SEO for air conditioning includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
Pages for systems, brands and services
Split, ducted, multi-head, servicing, repairs and the brands you install, each on its own page.
Planning around the seasons
Install and repair pages ready before summer; servicing and heating content for the cooler months.
Your licences where customers see them
Websites we build for tradies show the tradie's own licence number, which customers look for as a trust signal.
Reviews and listings
Customer reviews on Google and other sites, which help both rankings and trust. Plus citations: listings of a business's name, address and phone on other websites, which must match everywhere.
Tracking and reports
Measuring the calls and enquiries that come from ads and the website, not just clicks. Plain-English reports showing what was done and the calls and enquiries it brought.
Service areas
Local SEO for air conditioning businesses
Local SEO is helping a business show up when people nearby search for its service. Most air conditioning businesses are a service-area business: a business that travels to customers, like most tradies, and shows an area instead of an address.
The full picture
Air conditioning marketing: website, SEO and ads
- Your website. We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See air conditioning websites.
- SEO. This page.
- Google Ads for heatwaves; Facebook and Instagram ads for installs before summer. See Google Ads management and Facebook ads management.
Price
What does SEO for air conditioning cost?
For a small air conditioning business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
Why air conditioning businesses work with ADEL SEO
- Experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.
5.0 from 29 Google reviews (Adelaide).
Questions
SEO for air conditioning FAQs
Is SEO worth it for an air conditioning business?
Usually. Installs are high-value and searched for, and SEO keeps working through the cooler months.
Do you offer HVAC SEO services?
Yes. HVAC SEO and air conditioning SEO are the same work: your Google profile, service pages, reviews and tracking.
When should I start SEO for summer?
Months before. Pages and reviews take time to build, so starting in winter or spring puts you in position for the first hot week.
How much does SEO for air conditioning cost?
Usually around $1,500 to $2,000 + GST a month for a small business. No lock-in.
Next step
Want more air conditioning jobs from Google?
Tell us the systems and suburbs you want more of. We'll look at your Google profile, website and competitors first.