Google Ads for air conditioning
Google Ads for air conditioning: ready for every hot day
Google Ads for air conditioning puts your air conditioning business at the top of Google when someone nearby searches for the job, like "air conditioner not cooling" or "split system installation", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for air conditioning businesses.
Not an air conditioning business? See Google Ads for tradies.
How it starts
How people search for an air conditioning business
- Urgent: "air conditioner not cooling", "aircon repair near me" and "split system not working".
- Planned: "split system installation", "ducted air conditioning installation" and "aircon service".
- By area: "air conditioning installation Southport".
Air conditioning searches follow the weather. The first hot week brings a rush of repair and install searches, and many businesses are booked out within days. Ads let you choose which of those jobs you pay for.
Wasted spend
Where air conditioning Google Ads waste money
For air conditioning businesses, most wasted money goes on:
- Searches from people who will never hire you: "portable air conditioner", "air conditioner Harvey Norman", "refrigeration apprenticeship", "how to clean aircon filter" and "aircon remote not working".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for air conditioning businesses
Every week:
- Search terms: we check whether clicks come from people ready for an install or service, or from shoppers buying a portable unit.
- Blocked searches: "portable air conditioner", "air conditioner Harvey Norman" and "refrigeration apprenticeship" first, then more from each week's search terms.
- The jobs you want. Split system installs, ducted systems, repairs and servicing each get their own ads, so a heatwave doesn't spend the whole budget on small service calls.
- The right page for each ad. Someone who searches "ducted air conditioning installation" lands on a ducted page that names the brands you install and your licence.
- Hours and area. Budget moves with the season: more for repairs and installs when it's hot, more for servicing before summer, and reverse-cycle heating in winter. Ads only show in the suburbs you service.
Full method: Google Ads for tradies.
Good to know
Hot days and cold snaps
HVAC Google Ads work best when they are set up before the heat arrives. Service and pre-summer check ads in spring fill the quiet weeks, install ads carry the summer, and reverse-cycle heating ads keep the phone going in winter, so you aren't starting from zero when the season turns.
Where to start
Which air conditioning jobs to advertise
- Ducted installs: the biggest jobs, planned and compared.
- Split system installs: steady and searched by brand.
- Repairs in hot weather: urgent, if you have techs free.
- Servicing: fills quiet weeks and brings repeat customers.
- Commercial HVAC: if you service businesses.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your air conditioning business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for air conditioning businesses.
- Calls without paying per click: SEO for air conditioning businesses.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for air conditioning FAQs
Is Google Ads worth it for an air conditioning business?
It can be, because air conditioning searches are seasonal and urgent. It works when the budget follows the weather and your bookings, and every real call is tracked.
Should I keep Google Ads running in winter?
Usually yes, at a lower budget: reverse-cycle heating, servicing and planned installs keep coming in the cooler months, often with less competition.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Are HVAC Google Ads the same as air conditioning ads?
Yes. Google Ads for HVAC (heating, ventilation and air conditioning) cover cooling, heating and servicing. We run them for air conditioning businesses of any size.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more air conditioning jobs from Google Ads?
Tell us which air conditioning jobs you want more of, and where.