Google Business Profile
Carpenter categories, every job you do, your service area and photos of finished work.
SEO for carpenters
SEO for carpenters is the work that gets a carpentry business found when someone nearby searches for the job, like "deck builder near me", "pergola builder" or "carpenter near me", in Google's results and in Google Maps.
Not a carpenter? See SEO for tradies.
How it starts
Google shows the local pack for most of these: the map and three businesses Google shows above the normal results for local searches.
Real searches
Real carpenter searches, with monthly volume and ranking difficulty.
| Search | Searches a month in Australia | How hard to rank (0 to 100) |
|---|---|---|
| deck builder | about 4,400 | 51 |
| carpenter near me | about 1,500 | 22 |
| carpenter near me | about 1,500 | 22 |
| door installation | about 1,300 | 46 |
| pergola builder | about 480 | 18 |
Source: SE Ranking, Australia, October 2026. Figures are rough monthly averages across the whole country.
"deck builder" is the biggest; "pergola builder" (difficulty 18) is the easiest place to start.
From our experience
One page for all carpentry, so deck and pergola searches go to specialists.
A Google profile without photos of your work.
No tracking of calls.
What we do
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
Carpenter categories, every job you do, your service area and photos of finished work.
Decks, pergolas, framing, doors, stairs, renovations: one page each.
Plus reviews, listings and call tracking: SEO for tradies.
The full picture
Price
For a small carpenter business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Questions
Usually. Decks and pergolas are high-value jobs, and people search for them by job, not by trade.
Both, with a page for each job. People often search for the job, like "deck builder", more than for "carpenter".
Profile fixes can help within weeks; competitive searches usually take several months.
Next step
Tell us the jobs and suburbs you want more of. We'll look at your Google profile, website and competitors first.