Google Ads for carpenters
Google Ads for carpenters: decks, pergolas and renovations
Google Ads for carpenters puts your carpentry business at the top of Google when someone nearby searches for the job, like "carpenter near me" or "deck builder", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for carpenters.
Not a carpenter? See Google Ads for tradies.
How it starts
How people search for a carpenter
- Planned: "carpenter near me", "deck builder", "pergola builder" and "door installation".
- By area: "carpenter Paddington".
Carpentry searches range from a door that won't close to a full deck. The bigger jobs are planned and compared on photos and reviews.
Wasted spend
Where carpenter Google Ads waste money
For carpenters, most wasted money goes on:
- Searches from people who will never hire you: "carpentry apprenticeship", "timber prices", "free deck plans", "carpentry tools" and "how to build a deck".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for carpenters
Every week:
- Search terms: we check whether clicks come from people wanting a carpenter or from DIYers planning their own deck.
- Blocked searches: "carpentry apprenticeship", "timber prices" and "free deck plans" first, then more from each week's search terms.
- The jobs you want. Decks, pergolas, renovation carpentry and doors each get their own ads, so the budget goes to the work you want.
- The right page for each ad. Someone who searches "deck builder" lands on a decking page with your own decks and the timbers you use.
- Hours and area. Deck and pergola ads get more budget in spring and summer. Ads only show in the suburbs you work in.
Full method: Google Ads for tradies.
Good to know
Big jobs need a page each
A deck and a door repair are different customers. Carpenter Google Ads that send both to one page waste money. A page per job lets each ad promise exactly what was searched.
Where to start
Which carpenter jobs to advertise
- Decks: high value, planned.
- Pergolas and outdoor rooms: planned, seasonal.
- Renovation carpentry: bigger jobs, often with builders.
- Doors and windows: steady smaller work.
- Stairs and balustrades: if you do them.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your carpentry business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for carpenters.
- Calls without paying per click: SEO for carpenters.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for carpenters FAQs
Is Google Ads worth it for a carpenter?
It can be, especially for decks and pergolas. It works when DIY and timber searches are blocked and each job has its own page.
Should I advertise small jobs?
Only if you want them. Small jobs can fill gaps, but they need their own ads so they don't eat the budget for decks and pergolas.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small carpentry business?
Yes. Google Ads for carpentry businesses of any size work the same way, from a sole carpenter to a team.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more carpentry jobs from Google Ads?
Tell us which carpentry jobs you want more of, and where.