Google Business Profile
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. Pool builder categories, every pool type, your service area and photos of finished pools.
SEO for pool builders
SEO for pool builders: more jobs from Google
SEO for pool builders is the work that gets a pool builder found when someone nearby searches for the job, like "pool builders near me", "fibreglass pools" or "plunge pool", in Google's results and in Google Maps. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Not a pool builder? See SEO for tradies.
How it starts
How people search for a pool builder
- New pools: "pool builders near me". Months of research.
- Pool types: "fibreglass pools", "concrete pool", "plunge pool". Comparing options.
- Renovations: "pool renovation", "pool resurfacing".
Google shows the local pack for most of these: the map and three businesses Google shows above the normal results for local searches.
From our experience
What we usually find on pool builder websites and profiles
No page for each pool type.
A Google profile without photos of finished pools.
No tracking of enquiries.
What we do
What our SEO for pool builders includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
A page for each job
Concrete pools, fibreglass pools, plunge pools, renovations, landscaping: one page each.
Reviews and listings
Customer reviews on Google and other sites, which help both rankings and trust. Plus citations: listings of a business's name, address and phone on other websites, which must match everywhere.
Tracking and reports
Measuring the calls and enquiries that come from ads and the website, not just clicks. Plain-English reports showing what was done and the calls and enquiries it brought.
Service areas
Local SEO for pool builders
Local SEO is helping a business show up when people nearby search for its service. Most pool builders are a service-area business: a business that travels to customers, like most tradies, and shows an area instead of an address.
The full picture
Pool builder marketing: website, SEO and ads
- Your website. We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See websites for pool builders.
- SEO. This page.
- Google Ads for spring enquiries. See Google Ads management.
Price
What does SEO for pool builders cost?
For a small pool builder business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
Why pool builders work with ADEL SEO
- We've worked with pool builders. Experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.
Questions
SEO for pool builders FAQs
Is SEO worth it for pool builders?
Usually. A pool is a high-value job, and families research it for months before choosing a builder.
Should concrete and fibreglass pools have separate pages?
Yes, if you build both. People search for each type on its own.
How long does pool builder seo take?
Profile fixes can help within weeks; competitive searches usually take several months.
How much does SEO for pool builders cost?
Usually around $1,500 to $2,000 + GST a month for a small business. No lock-in.
Next step
Want more pool builder jobs from Google?
Tell us the jobs and suburbs you want more of. We'll look at your Google profile, website and competitors first.