Google Ads for pool builders
Google Ads for pool builders: enquiries for new pools
Google Ads for pool builders puts your pool building business at the top of Google when someone nearby searches for the job, like "concrete pool builder" or "fibreglass pools", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for pool builders.
Not a pool builder? See Google Ads for tradies.
How it starts
How people search for a pool builder
- Planned: "concrete pool builder", "fibreglass pools", "plunge pool" and "pool renovation".
- By area: "pool builders Gold Coast".
A pool is one of the biggest things a family buys for their home. People research for months, compare builders, and want to see finished pools.
Wasted spend
Where pool builder Google Ads waste money
For pool builders, most wasted money goes on:
- Searches from people who will never hire you: "above ground pool", "pool shop", "pool chemicals", "pool builder jobs" and "inflatable pool".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for pool builders
Every week:
- Search terms: we check whether clicks come from families planning a pool or from people buying pool chemicals.
- Blocked searches: "above ground pool", "pool shop" and "pool chemicals" first, then more from each week's search terms.
- The jobs you want. Concrete pools, fibreglass, plunge pools and renovations each get their own ads, so the budget follows the builds you want.
- The right page for each ad. Someone who searches "plunge pool" lands on a plunge pool page with photos of your own builds and how the process works.
- Hours and area. Ads get more budget from late winter, when families plan for summer. Ads only show in the areas you build in.
Full method: Google Ads for tradies.
Good to know
A long, expensive decision
One signed pool can pay for many months of ads, but only if you know which enquiries became builds. We report every call and form; you tell us which became contracts, and the budget moves to those searches.
Where to start
Which pool builder jobs to advertise
- Concrete pools: the biggest builds.
- Fibreglass pools: planned, compared on price.
- Plunge pools: smaller blocks, growing demand.
- Pool renovations: existing pool owners.
- Pool fencing and landscaping: if you offer it.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your pool building business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for pool builders.
- Calls without paying per click: SEO for pool builders.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for pool builders FAQs
Is Google Ads worth it for a pool builder?
It can be, because pool builds are worth a lot. It works when every enquiry is tracked and linked back to signed builds.
When should pool ads run?
All year, with more budget from late winter into spring, when families plan for summer.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for pool companies that also renovate?
Yes. Google Ads for pool companies can cover new builds and renovations with separate ads and pages.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more pool enquiries from Google Ads?
Tell us which pool enquiries you want more of, and where.