Google Business Profile
Roofing categories, every service you do, your service area and a steady stream of real job photos.
SEO for roofers
SEO for roofers: more roofing jobs from Google
SEO for roofers is the work that gets a roofing business found when someone nearby searches for the job, like "roof leak repair near me", "roof restoration Brisbane" or "colorbond re-roof", in Google's results and in Google Maps.
Not a roofer? See SEO for tradies.
How it starts
How people search for a roofer
- After a storm: "roof leaking", "emergency roof repair", "storm damage roof". Searches jump after bad weather, and people call fast.
- Planned work: "roof restoration", "re-roofing cost", "gutter replacement". They compare photos and reviews first.
- By area: "roofer Robina", "roof repairs northern suburbs".
For most of these, Google shows the local pack first: the map and three businesses Google shows above the normal results for local searches. Roofer SEO works on the map and the normal results.
Real searches
The searches worth winning for roofers
Real roofer searches, with monthly volume and ranking difficulty.
| Search | Searches a month in Australia | How hard to rank (0 to 100) |
|---|---|---|
| roof restoration | about 3,200 | 32 |
| gutter replacement | about 1,600 | 31 |
| roof leak repair | about 660 | 9 |
| metal roof replacement | about 140 | 12 |
| roofer near me | about 100 | 7 |
Source: SE Ranking, Australia, October 2026. Figures are rough monthly averages across the whole country.
"roof restoration" is the biggest; "roofer near me" (difficulty 7) is the easiest place to start.
From our experience
What we usually find on roofing websites and profiles
Few or no photos on the Google Business Profile, when roofing is sold on photos.
All services on one page, so restorations and leak repairs don't rank separately.
Copied suburb pages with the wrong suburb left in.
No tracking, so a busy storm week can't be traced to the website.
What we do
What our SEO for roofers includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
Service pages for each roofing job
Leak repairs, restorations, re-roofing, metal and tile roofs, gutters: one page each, with your own before and after photos.
Suburb pages that are actually different
Only for the areas you want work from, each written for that area.
Your licence where customers see it
Websites we build for tradies show the tradie's own licence number, which customers look for as a trust signal.
Plus reviews, listings and call tracking: SEO for tradies.
Service areas
Local SEO for roofers
Local SEO is helping a business show up when people nearby search for its service. For roofers, that means the suburbs you want work from, set up on your Google profile and on your pages.
The full picture
Roofing marketing: website, SEO and ads
- Website: we rebuild your website first, and you pay only if you like it. See websites for roofers.
- SEO: this page, for calls that keep coming without paying per click.
- Google Ads: calls from the day the ads go live. See Google Ads for roofers.
Price
What does SEO for roofers cost?
For a small roofing business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, suburbs and competition. No lock-in contract.
Why ADEL SEO
Why roofers work with ADEL SEO
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
- We've worked with roofers.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
5.0 from 29 Google reviews (Adelaide).
Questions
SEO for roofers FAQs
Is SEO worth it for a roofer?
Usually, because roofing work is searched for, and a single restoration job can cover months of SEO. If it isn't right for your business, we'll tell you.
How long does roofer SEO take?
Profile and website fixes can help within weeks; competitive searches across your suburbs usually take several months.
Do photos help roofing SEO?
Yes. Real job photos on your Google profile and service pages help customers choose you and give Google more to work with.
Should I have separate pages for restorations and repairs?
Yes. They're different searches from different customers.
Next step
Want more roofing jobs from Google?
Tell us the jobs and suburbs you want more of. We'll look at your Google profile, website and the roofers showing above you first.