Google Ads for roofers
Google Ads for roofers: more roofing jobs, rain or shine
Google Ads for roofers puts your roofing business at the top of Google when someone nearby searches for the job, like "roof leak repair" or "roof restoration", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for roofers.
Not a roofer? See Google Ads for tradies.
How it starts
How people search for a roofer
- Urgent: "roof leak repair", "emergency roof repair after storm" and "roof tiles blown off".
- Planned: "roof restoration", "metal roof replacement" and "gutter replacement".
- By area: "roof restoration Ipswich".
Roofing has two kinds of customer: the one with water coming through the ceiling after a storm, and the one planning a restoration or re-roof who will get three quotes. Google Ads can reach both, but not with the same ad.
Wasted spend
Where roofer Google Ads waste money
For roofers, most wasted money goes on:
- Searches from people who will never hire you: "roofing jobs", "DIY roof painting", "roofing sheets Bunnings", "roof plumber course" and "how to fix a leaking roof".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for roofers
Every week:
- Search terms: we check whether you're paying for homeowners with a leak or for people buying roofing sheets.
- Blocked searches: "roofing jobs", "DIY roof painting" and "roofing sheets Bunnings" first, then more from each week's search terms.
- The jobs you want. Leak repairs, restorations, re-roofs and gutters each get their own ads, so small leak repairs and full re-roofs aren't fighting for the same budget.
- The right page for each ad. Someone who searches "metal roof replacement" lands on a re-roofing page with your own photos and your licence, not a general roofing page.
- Hours and area. Restoration and re-roof ads run all year. Leak repair ads get more budget when storms hit and you have crews free, and pause when you're booked out. Ads only show in the areas you'll quote.
Full method: Google Ads for tradies.
Good to know
Storm season: be ready before it hits
After a big storm, roof leak calls come in a rush and many roofers are booked out for weeks. Having leak repair ads built and ready means you can switch them on when it suits you and switch them off when you're full, instead of setting up from scratch while the phones are already ringing elsewhere.
Where to start
Which roofer jobs to advertise
- Roof restorations: high value, planned, compared on photos and trust.
- Re-roofing and metal roof replacement: the biggest jobs in the trade.
- Leak repairs: urgent, and often lead to bigger work.
- Gutters and downpipes: steady work all year.
- Storm damage repairs: when you have crews free.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your roofing business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for roofers.
- Calls without paying per click: SEO for roofers.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for roofers FAQs
Is Google Ads worth it for a roofer?
It can be, because roofing jobs are large and people search when they need them. It works when calls are tracked, DIY and supplier searches are blocked, and the budget follows the work you can take on.
Should I run ads all year or only in storm season?
All year for restorations, re-roofs and gutters, which people plan. Leak repair ads can go up after storms and down when you're booked out.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for roofing companies with several crews?
Yes. Google Ads for roofing companies with several crews just need more ad groups and suburbs. Roofer Google Ads for a one-crew business start smaller, with the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more roofing jobs from Google Ads?
Tell us which roofing jobs you want more of, and where.