Google Business Profile
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. Cleaning service categories, every type of clean, your service area and photos.
SEO for cleaning businesses
SEO for cleaning businesses: more jobs from Google
SEO for cleaning businesses is the work that gets a cleaning business found when someone nearby searches for the job, like "end of lease cleaning", "office cleaning" or "house cleaners near me", in Google's results and in Google Maps. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Not a cleaning business? See SEO for tradies.
How it starts
How people search for a cleaner
- End of lease: "end of lease cleaning", "bond cleaning". A deadline, compared on price and reviews.
- Regular cleaning: "house cleaners near me". Trust and reviews matter most.
- Commercial: "office cleaning", "strata cleaning". Contracts.
Google shows the local pack for most of these: the map and three businesses Google shows above the normal results for local searches.
From our experience
What we usually find on cleaning websites and profiles
One page for every type of clean.
A Google profile without services listed.
No tracking of quote requests.
What we do
What our SEO for cleaning businesses includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
A page for each job
End of lease, regular house cleaning, office and commercial, carpet cleaning, window cleaning: one page each.
Reviews and listings
Customer reviews on Google and other sites, which help both rankings and trust. Plus citations: listings of a business's name, address and phone on other websites, which must match everywhere.
Tracking and reports
Measuring the calls and enquiries that come from ads and the website, not just clicks. Plain-English reports showing what was done and the calls and enquiries it brought.
Service areas
Local SEO for cleaning businesses
Local SEO is helping a business show up when people nearby search for its service. Most cleaning businesses are a service-area business: a business that travels to customers, like most tradies, and shows an area instead of an address.
The full picture
Cleaning business marketing: website, SEO and ads
- Your website. We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See websites for cleaning businesses.
- SEO. This page.
- Google Ads for end of lease peaks. See Google Ads management.
Price
What does SEO for cleaning businesses cost?
For a small cleaning business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
Why cleaning businesses work with ADEL SEO
- We've worked with cleaning businesses. Experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.
Questions
SEO for cleaning businesses FAQs
Is SEO worth it for cleaning businesses?
Usually. End of lease and regular cleans are searched for every day, and regular customers stay.
Is SEO for cleaners different from other trades?
Not much. The same work applies, with extra care on reviews and on a page for each type of clean.
How long does cleaning business seo take?
Profile fixes can help within weeks; competitive searches usually take several months.
How much does SEO for cleaning businesses cost?
Usually around $1,500 to $2,000 + GST a month for a small business. No lock-in.
Next step
Want more cleaning jobs from Google?
Tell us the jobs and suburbs you want more of. We'll look at your Google profile, website and competitors first.