Google Business Profile
Cleaning service categories, every type of clean, your service area and photos.
SEO for cleaning businesses
SEO for cleaning businesses: more jobs from Google
SEO for cleaning businesses is the work that gets a cleaning business found when someone nearby searches for the job, like "end of lease cleaning", "office cleaning" or "house cleaners near me", in Google's results and in Google Maps.
Not a cleaning business? See SEO for tradies.
How it starts
How people search for a cleaner
- End of lease: "end of lease cleaning", "bond cleaning". A deadline, compared on price and reviews.
- Regular cleaning: "house cleaners near me". Trust and reviews matter most.
- Commercial: "office cleaning", "strata cleaning". Contracts.
Google shows the local pack for most of these: the map and three businesses Google shows above the normal results for local searches.
Real searches
The searches worth winning for cleaning businesses
Real cleaning business searches, with monthly volume and ranking difficulty.
| Search | Searches a month in Australia | How hard to rank (0 to 100) |
|---|---|---|
| carpet cleaning | about 60,500 | 34 |
| end of lease cleaning | about 8,000 | 56 |
| cleaning near me | about 5,400 | 33 |
| office cleaning | about 1,900 | 32 |
| regular house cleaning | about 260 | 16 |
Source: SE Ranking, Australia, October 2026. Figures are rough monthly averages across the whole country.
"carpet cleaning" is the biggest; "regular house cleaning" (difficulty 16) is the easiest place to start.
From our experience
What we usually find on cleaning websites and profiles
One page for every type of clean.
A Google profile without services listed.
No tracking of quote requests.
What we do
What our SEO for cleaning businesses includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
A page for each job
End of lease, regular house cleaning, office and commercial, carpet cleaning, window cleaning: one page each.
Plus reviews, listings and call tracking: SEO for tradies.
The full picture
Cleaning business marketing: website, SEO and ads
- Website: we rebuild your website first, and you pay only if you like it. See websites for cleaning businesses.
- SEO: this page, for calls that keep coming without paying per click.
- Google Ads: calls from the day the ads go live. See Google Ads for cleaning businesses.
Price
What does SEO for cleaning businesses cost?
For a small cleaning business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
Why cleaning businesses work with ADEL SEO
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
- We've worked with cleaning businesses.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
Questions
SEO for cleaning businesses FAQs
Is SEO worth it for cleaning businesses?
Usually. End of lease and regular cleans are searched for every day, and regular customers stay.
Is SEO for cleaners different from other trades?
Not much. The same work applies, with extra care on reviews and on a page for each type of clean.
How long does cleaning business seo take?
Profile fixes can help within weeks; competitive searches usually take several months.
Next step
Want more cleaning jobs from Google?
Tell us the jobs and suburbs you want more of. We'll look at your Google profile, website and competitors first.