Google Ads for cleaning businesses
Google Ads for cleaning businesses: bond cleans and regular clients
Google Ads for cleaning businesses puts your cleaning business at the top of Google when someone nearby searches for the job, like "end of lease cleaning" or "regular house cleaning", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for cleaning businesses.
Not a cleaning business? See Google Ads for tradies.
How it starts
How people search for a cleaning business
- Urgent: "end of lease cleaning" and "bond cleaning this week".
- Planned: "regular house cleaning", "office cleaning" and "carpet cleaning".
- By area: "bond cleaning Brisbane".
Cleaning searches split between one-off jobs with a deadline, like bond cleans, and regular cleaning that can last for years. Both are worth paying for, but they need different ads.
Wasted spend
Where cleaning business Google Ads waste money
For cleaning businesses, most wasted money goes on:
- Searches from people who will never hire you: "cleaning jobs", "cleaning products", "how to clean an oven", "cleaner salary" and "free cleaning checklist".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for cleaning businesses
Every week:
- Search terms: we check whether clicks come from people booking a clean or from job seekers.
- Blocked searches: "cleaning jobs", "cleaning products" and "how to clean an oven" first, then more from each week's search terms.
- The jobs you want. Bond cleans, regular house cleaning, office cleaning and carpets each get their own ads, so the budget follows the work you want.
- The right page for each ad. Someone who searches "end of lease cleaning" lands on a bond cleaning page that explains your checklist and what happens if the agent isn't happy.
- Hours and area. Bond clean ads go up at the end of the month when leases end. Regular and office cleaning ads run all year in the suburbs you cover.
Full method: Google Ads for tradies.
Good to know
Cleaning job seekers click ads too
"Cleaning jobs" is a huge search. Without negative keywords, cleaning Google Ads pay for job seekers all day. Blocking them is the first thing we do.
Where to start
Which cleaning business jobs to advertise
- Bond and end-of-lease cleans: deadline-driven, quick to book.
- Regular house cleaning: repeat clients.
- Office and commercial cleaning: contracts.
- Carpet cleaning: if you do it.
- Builders cleans: repeat work for builders.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your cleaning business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for cleaning businesses.
- Calls without paying per click: SEO for cleaning businesses.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for cleaning businesses FAQs
Is Google Ads worth it for a cleaning business?
It can be, especially for regular and commercial clients who stay. It works when job-seeker searches are blocked and every booking is tracked.
Should I advertise regular cleaning or bond cleans?
Both work. Bond cleans are quick wins; regular and office clients are worth more over time. They need separate ads and pages.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for cleaners working on their own?
Yes. Google Ads for cleaners, from one person to a team, use the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more cleaning jobs from Google Ads?
Tell us which cleaning jobs you want more of, and where.