Google Business Profile
Solar categories, every system and service, your service area and photos of your installs.
SEO for solar companies
SEO for solar companies: more jobs from Google
SEO for solar companies is the work that gets a solar company found when someone nearby searches for the job, like "solar installers near me", "home battery" or "solar panel repair", in Google's results and in Google Maps.
Not a solar company? See SEO for tradies.
How it starts
How people search for a solar company
- New systems: "solar installers near me", "solar panels". Weeks of research.
- Batteries: "home battery", "solar battery installation". Often people who already have panels.
- Service: "solar panel repair", "inverter replacement". Existing owners.
Google shows the local pack for most of these: the map and three businesses Google shows above the normal results for local searches.
Real searches
The searches worth winning for solar companies
Real solar installer searches, with monthly volume and ranking difficulty.
| Search | Searches a month in Australia | How hard to rank (0 to 100) |
|---|---|---|
| solar panel installation | about 8,000 | 42 |
| solar battery installation | about 1,600 | 59 |
| solar quote | about 290 | 38 |
| home battery rebate | about 60 | 57 |
| solar panels not working | about 40 | 9 |
| solar installer near me | about 10 | 25 |
Source: SE Ranking, Australia, October 2026. Figures are rough monthly averages across the whole country.
"solar panel installation" is the biggest; "solar panels not working" (difficulty 9) is the easiest place to start.
From our experience
What we usually find on solar websites and profiles
No page for batteries.
No service and repair pages.
No tracking of quote requests.
What we do
What our SEO for solar companies includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
A page for each job
Home solar, batteries, commercial solar, inverter replacement, repairs, EV chargers: one page each.
Plus reviews, listings and call tracking: SEO for tradies.
The full picture
Solar marketing: website, SEO and ads
- Website: we rebuild your website first, and you pay only if you like it. See websites for solar companies.
- SEO: this page, for calls that keep coming without paying per click.
- Google Ads: calls from the day the ads go live. See Google Ads for solar companies.
Price
What does SEO for solar companies cost?
For a small solar business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
Why solar companies work with ADEL SEO
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
- We've worked with solar companies.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
Questions
SEO for solar companies FAQs
Is SEO worth it for solar companies?
Usually. Solar and batteries are high-value, and buyers research for weeks before they call.
Should batteries have their own page?
Yes. Battery searches are different from solar panel searches, and many people searching already have panels.
How long does solar seo take?
Profile fixes can help within weeks; competitive searches usually take several months.
Next step
Want more solar jobs from Google?
Tell us the jobs and suburbs you want more of. We'll look at your Google profile, website and competitors first.