Google Ads for solar companies
Google Ads for solar companies: battery and system enquiries
Google Ads for solar companies puts your solar business at the top of Google when someone nearby searches for the job, like "solar panels not working" or "solar battery installation", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for solar companies.
Not a solar installer? See Google Ads for tradies.
How it starts
How people search for a solar installer
- Urgent: "solar panels not working".
- Planned: "solar battery installation", "home battery rebate", "solar panel installation" and "solar quote".
- By area: "solar installers Toowoomba".
Solar and battery buyers research for weeks, compare several quotes and ask about rebates. Repair searches are smaller but urgent.
Wasted spend
Where solar installer Google Ads waste money
For solar companies, most wasted money goes on:
- Searches from people who will never hire you: "solar panels Bunnings", "DIY solar", "solar jobs", "solar calculator" and "solar installer course".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for solar companies
Every week:
- Search terms: we check whether clicks come from homeowners wanting a quote or from people researching solar on their own.
- Blocked searches: "solar panels Bunnings", "DIY solar" and "solar jobs" first, then more from each week's search terms.
- The jobs you want. Batteries, full systems, upgrades and repairs each get their own ads, so the budget follows the jobs you want.
- The right page for each ad. Someone who searches "solar battery installation" lands on a battery page that names the batteries you install, your accreditation and how rebates work in your state.
- Hours and area. Ads run when people research, including evenings and weekends. They only show in the areas you install in.
Full method: Google Ads for tradies.
Good to know
Rebates bring researchers
Rebate news sends lots of people to Google with questions, not orders. Solar Google Ads should split research searches from quote searches, and count real quote requests separately.
Where to start
Which solar installer jobs to advertise
- Battery installs: high value.
- Full solar systems: planned, compared on quotes.
- System upgrades: existing solar owners.
- Repairs and servicing: smaller, urgent.
- Commercial solar: if you do it.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your solar business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for solar companies.
- Calls without paying per click: SEO for solar companies.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for solar companies FAQs
Is Google Ads worth it for a solar installer?
It can be, because solar and battery jobs are worth a lot. It works when research searches are separated from quote requests.
Should I advertise rebates?
Only with accurate, current rebate information for your state on the landing page. Rebates change, so the page needs checking.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for solar companies of any size?
Yes. Google Ads for solar companies, from one installer to several crews, use the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more solar enquiries from Google Ads?
Tell us which solar enquiries you want more of, and where.