Google Business Profile
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. Builder categories, every type of work, your service area and project photos.
SEO for builders
SEO for builders and construction companies
SEO for builders is the work that gets a building or construction business found when someone nearby searches for the project, like "home extension builder", "bathroom renovation Adelaide" or "custom home builder Gold Coast", in Google's results and in Google Maps. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Not a builder? See SEO for tradies.
How it starts
How people search for a builder
Building jobs are big decisions, so people search more and over longer:
- By project: "home extension builder", "granny flat builder", "knockdown rebuild", "commercial fit-out".
- By area: "builder Brisbane northside", "renovation builder Adelaide hills".
- For trust: "[builder name] reviews", "licensed builder near me".
Google shows the local pack (the map and three businesses Google shows above the normal results for local searches) for many of these, and project guides and reviews below. Builder SEO works on all of them.
From our experience
What we usually find on builder websites and profiles
Project photos with no words, so Google can't tell what each project was or where.
No page per type of work, so the site can't rank for extensions or renovations.
Few Google reviews compared with the size of the jobs.
No tracking, so big quote requests aren't traced to SEO.
What we do
What our SEO for builders includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
Project and service pages
A page for each type of work, and project case studies with the suburb and what was built, so Google and AI tools can quote real examples.
Your licence where customers see it
Websites we build for tradies show the tradie's own licence number, which customers look for as a trust signal.
Reviews and listings
Customer reviews on Google and other sites, which help both rankings and trust. Plus citations: listings of a business's name, address and phone on other websites, which must match everywhere.
Tracking and reports
Measuring the calls and enquiries that come from ads and the website, not just clicks. Plain-English reports showing what was done and the calls and enquiries it brought.
The full picture
Construction marketing: website, SEO and ads
- Your website. We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See websites for builders.
- SEO. This page: being found for the projects you want.
- Google Ads and Facebook ads for the busy season or a type of build you want more of. See Google Ads management and Facebook ads management.
Local SEO is helping a business show up when people nearby search for its service. For builders that means your region, not just your suburb.
Price
What does SEO for builders cost?
For a small building company, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. Larger construction companies are quoted to suit. No lock-in contract.
Why ADEL SEO
Why builders work with ADEL SEO
- Experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.
5.0 from 29 Google reviews (Adelaide).
Questions
SEO for builders FAQs
Is SEO worth it for builders?
Usually. One renovation or new home can be worth more than a year of SEO, and people research builders online before calling.
Do you do SEO for construction companies?
Yes, for residential and commercial builders. Larger companies get a quote to suit.
What about SEO for home builders?
Same approach, with more focus on project case studies, display homes if you have them, and reviews.
How long does builder SEO take?
Profile and website fixes can help within weeks; competitive searches in your area usually take several months.
How much does SEO for builders cost?
Usually around $1,500 to $2,000 + GST a month for a small building company. No lock-in.
Next step
Want more project enquiries from Google?
Tell us the work you want more of and your area. We'll look at your Google profile, website and the builders showing above you first.