Google Business Profile
Builder categories, every type of work, your service area and project photos.
SEO for builders
SEO for builders and construction companies
SEO for builders is the work that gets a building or construction business found when someone nearby searches for the project, like "home extension builder", "bathroom renovation Adelaide" or "custom home builder Gold Coast", in Google's results and in Google Maps.
Not a builder? See SEO for tradies.
How it starts
How people search for a builder
Building jobs are big decisions, so people search more and over longer:
- By project: "home extension builder", "granny flat builder", "knockdown rebuild", "commercial fit-out".
- By area: "builder Brisbane northside", "renovation builder Adelaide hills".
- For trust: "[builder name] reviews", "licensed builder near me".
Google shows the local pack (the map and three businesses Google shows above the normal results for local searches) for many of these, and project guides and reviews below. Builder SEO works on all of them.
Real searches
The searches worth winning for builders
Real builder searches, with monthly volume and ranking difficulty.
| Search | Searches a month in Australia | How hard to rank (0 to 100) |
|---|---|---|
| builder near me | about 2,400 | 68 |
| custom home builder | about 880 | 42 |
| knockdown rebuild | about 720 | 9 |
| home extension builder | about 390 | 21 |
| granny flat builder | about 10 | 36 |
Source: SE Ranking, Australia, October 2026. Figures are rough monthly averages across the whole country.
"builder near me" is the biggest; "knockdown rebuild" (difficulty 9) is the easiest place to start.
From our experience
What we usually find on builder websites and profiles
Project photos with no words, so Google can't tell what each project was or where.
No page per type of work, so the site can't rank for extensions or renovations.
Few Google reviews compared with the size of the jobs.
No tracking, so big quote requests aren't traced to SEO.
What we do
What our SEO for builders includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
Project and service pages
A page for each type of work, and project case studies with the suburb and what was built, so Google and AI tools can quote real examples.
Your licence where customers see it
Websites we build for tradies show the tradie's own licence number, which customers look for as a trust signal.
Plus reviews, listings and call tracking: SEO for tradies.
The full picture
Construction marketing: website, SEO and ads
- Website: we rebuild your website first, and you pay only if you like it. See websites for builders.
- SEO: this page, for calls that keep coming without paying per click.
- Google Ads: calls from the day the ads go live. See Google Ads for builders.
Price
What does SEO for builders cost?
For a small building company, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. Larger construction companies are quoted to suit. No lock-in contract.
Why ADEL SEO
Why builders work with ADEL SEO
ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
- We've worked with builders.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
5.0 from 29 Google reviews (Adelaide).
Questions
SEO for builders FAQs
Is SEO worth it for builders?
Usually. One renovation or new home can be worth more than a year of SEO, and people research builders online before calling.
Do you do SEO for construction companies?
Yes, for residential and commercial builders. Larger companies get a quote to suit.
What about SEO for home builders?
Same approach, with more focus on project case studies, display homes if you have them, and reviews.
How long does builder SEO take?
Profile and website fixes can help within weeks; competitive searches in your area usually take several months.
Next step
Want more project enquiries from Google?
Tell us the work you want more of and your area. We'll look at your Google profile, website and the builders showing above you first.