Google Ads for builders
Google Ads for builders: enquiries for the projects you want
Google Ads for builders puts your building company at the top of Google when someone nearby searches for the job, like "home extension builder" or "knockdown rebuild", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for builders.
Not a builder? See Google Ads for tradies.
How it starts
How people search for a builder
- Planned: "home extension builder", "knockdown rebuild", "custom home builder" and "granny flat builder".
- By area: "builder Glenelg".
Nobody books a builder in five minutes. People search for months, click several builders, look at photos and come back. Google Ads for builders has to be patient and has to send people to project pages that build trust.
Wasted spend
Where builder Google Ads waste money
For builders, most wasted money goes on:
- Searches from people who will never hire you: "builder jobs", "construction course", "owner builder permit", "building supplies" and "free house plans".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for builders
Every week:
- Search terms: we check whether clicks come from homeowners planning a project or from people looking for building jobs or permits.
- Blocked searches: "builder jobs", "construction course" and "owner builder permit" first, then more from each week's search terms.
- The jobs you want. Extensions, knockdown rebuilds, custom homes and granny flats each get their own ads, so you can push the projects you want and stop paying for the ones you don't build.
- The right page for each ad. Someone who searches "knockdown rebuild" lands on a knockdown rebuild page with your process, your builder licence and your own projects.
- Hours and area. Ads run when people research, which for building is evenings and weekends as much as business hours. They show in the areas you build in, and every form and call is tracked so you can see which searches turned into real enquiries.
Full method: Google Ads for tradies.
Good to know
Long decisions, big jobs
One signed build can pay for a year of ads, but only if you can see which enquiries became jobs. We report the calls and form enquiries, and you tell us which ones turned into quotes and contracts. That way the budget moves to the searches that bring signed projects, not just clicks.
Where to start
Which builder jobs to advertise
- Home extensions and second storeys: high value, planned for months.
- Knockdown rebuilds: big projects with clear search terms.
- Custom homes: for builders who want fewer, bigger jobs.
- Granny flats: a common search with a clear budget.
- Commercial fit-outs: if you build for businesses.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your building company, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for builders.
- Calls without paying per click: SEO for builders.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for builders FAQs
Is Google Ads worth it for a builder?
It can be, because one signed project is worth a lot. It works when every enquiry is tracked and you tell us which ones became jobs, so the budget moves to what actually signs.
Is Google Ads worth it when building decisions take months?
Yes, if job values are high and you track enquiries to signed jobs. The click happens months before the contract, so reporting needs your feedback on which enquiries turned into work.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for construction companies and home builders?
Yes. Google Ads for construction companies, commercial builders and home builders all use the same weekly checks. Google Ads for home builders lean on project photos and the build process; commercial ads target the businesses that hire you.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more building enquiries from Google Ads?
Tell us which building enquiries you want more of, and where.