Google Business Profile
The right categories (for example Plumber, Gas fitter, Hot water system supplier), every service you do, your service area and hours, and real photos of your work and vans.
SEO for tradies
SEO for plumbers and tradies
SEO for tradies is the work that helps a plumbing or trade business show up when people nearby search for the job they need done, like "blocked drain Salisbury" or "emergency plumber near me", in Google's results and in Google Maps. We do SEO for plumbers and other tradies across Australia, and we report in calls and enquiries, not just rankings.
How it starts
How customers find a plumber
Most plumbing jobs start with a search on a phone:
- an urgent job: "burst pipe", "emergency plumber", "hot water not working", often with "near me";
- a planned job: "bathroom renovation plumber", "gas fitter", "hot water system replacement";
- a suburb or area: "plumber Morphett Vale", "plumber northern suburbs".
For these searches Google usually shows a map with three local businesses first, then the normal results. Plumber SEO works on both, so you show up whichever one the customer taps.
More on the map results: what is the Google Snack Pack?
What we do
What our plumber SEO includes
Service and suburb pages
One clear page for each main job (blocked drains, hot water, gas, leak detection) and for the areas you actually want work from.
Reviews
A simple way to ask happy customers for a Google review after every job. Never fake or paid.
Listings
Your name, address and phone the same on every directory, with old listings fixed.
Local links
Suppliers, trade associations, sponsorships and local sites, not link farms.
Licence and trust details
Your plumbing licence, insurance and guarantees shown clearly, because customers look for them before they call.
Call and enquiry tracking
So you can see which calls and jobs came from Google.
Plain-English reports
Showing what was done and the calls and enquiries it brought.
Service areas
Local SEO for tradies who travel to customers
Most plumbers work from home or a yard and drive to the job. Google lets you hide your address and show the areas you serve instead. We set your profile up that way and build pages for those areas, so you can show in the suburbs you want, not only the one you're based in.
The full picture
Plumbing marketing: SEO, Google Ads and your website together
SEO is one part of marketing for plumbers. The other two:
- Your website. If it's old, slow or hard to use on a phone, people leave before they call. Websites for plumbers: we rebuild it first, and you see it before you pay.
- Google Ads. Calls from the day the ads go live, while SEO builds. Google Ads for plumbers, checked and improved every week.
Most plumbers do best with a good website first, then SEO, with Google Ads for the busy times or the jobs they want more of. We do all three, so the digital marketing for your plumbing business works as one plan.
Why ADEL SEO
Why tradies work with ADEL SEO
- Experience with plumbing businesses. We know how plumbers get work: urgent calls, service areas, licences and reviews.
- You work directly with Wilson, not a junior account manager. Wilson has been doing SEO since 2007 and founded ADEL SEO in Adelaide in 2014.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Offices in Adelaide, Brisbane and the Gold Coast, working with tradies across Australia.
Questions
SEO for tradies FAQs
Is SEO worth it for a plumber?
Usually, if people in your area search for what you do, and most plumbing work is searched for. SEO takes time, but it keeps bringing calls without paying for each click. If it isn't right for your business, we'll tell you.
How long does plumber SEO take?
Fixing your Google Business Profile can help within weeks. Ranking for busy searches in your main suburbs usually takes several months.
How much does SEO for plumbers cost?
It depends on how many services and suburbs you want to show for and how much competition there is. We quote a monthly fee after looking at your business. No lock-in contract. See how much does SEO cost.
Do I need a website for plumbing SEO?
Your Google Business Profile can show without one, but a good website helps Google trust you and gives customers a reason to call you rather than the next plumber.
Can you get me into the Google Maps results?
We work on everything Google uses to rank businesses in Maps. Nobody can guarantee a spot, because Google decides, and distance to the searcher matters.
Do you do SEO for other trades?
Yes. Electricians, builders, gas fitters, roofers and other tradies; plumbers are our main focus.
Who is the best SEO company for tradies in Adelaide?
Look for someone who knows how trades get work, reports in calls and jobs, doesn't lock you in, and leaves you owning your website and Google profile. We're based in Adelaide (25 Grenfell St) and do SEO for tradies in Adelaide and across Australia.
Can you do SEO and Google Ads for my plumbing business?
Yes. SEO, Google Ads and websites, from one team.
What does tradie marketing include?
For most trades online: a good website, tradie SEO for Google and Google Maps, and Google Ads. That's the digital marketing for plumbers and tradies we do. Other plumber marketing, like flyers, vehicle signage or social media, isn't something we offer.
Next step
Want more calls from Google for your trade business?
Tell us about your business and the suburbs you want work from. We'll look at your Google profile and competitors first.