Google Business Profile
A business's free listing on Google Search and Google Maps, with hours, reviews and photos. Pest control categories, every pest and service, your service area and photos.
SEO for pest control
SEO for pest control businesses
SEO for pest control is the work that gets a pest control business found when someone nearby searches for the job, like "termite inspection", "rats in roof" or "pest control near me", in Google's results and in Google Maps. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
Not in pest control? See SEO for tradies.
How it starts
How people search for pest control
- Problem now: "rats in roof", "wasp nest removal", "termites found". Urgent, close to home.
- Planned: "annual termite inspection", "pre-purchase pest inspection", "general pest spray". Often compared on price and reviews.
- Seasonal: cockroaches and termites in the warmer months, rodents in winter.
Google shows the local pack for most of these: the map and three businesses Google shows above the normal results for local searches.
From our experience
What we usually find on pest control websites and profiles
One services page for every pest.
A Google profile without services listed, so termite searches go elsewhere.
Copied suburb pages with the wrong suburb left in.
No tracking of calls.
What we do
What our SEO for pest control includes
SEO and Google Maps work that brings calls and enquiries from people searching for what you do, reported in enquiries, not just rankings.
A page for each pest and service
Termites, pre-purchase inspections, rodents, cockroaches, spiders, wasps and bees, commercial: one page each, planned around the seasons.
Reviews and listings
Customer reviews on Google and other sites, which help both rankings and trust. Plus citations: listings of a business's name, address and phone on other websites, which must match everywhere.
Tracking and reports
Measuring the calls and enquiries that come from ads and the website, not just clicks. Plain-English reports showing what was done and the calls and enquiries it brought.
Service areas
Local SEO for pest control
Local SEO is helping a business show up when people nearby search for its service. Most pest control businesses are a service-area business: a business that travels to customers, like most tradies, and shows an area instead of an address.
The full picture
Pest control marketing: website, SEO and ads
- Your website. We rebuild your website first, using your own words and photos. You see the new site before you pay anything. Pay only if you like it. See pest control websites.
- SEO. This page.
- Google Ads for urgent jobs in peak season. See Google Ads management.
Price
What does SEO for pest control cost?
For a small pest control business, ongoing SEO is usually around $1,500 to $2,000 + GST a month, depending on your services, area and competition. No lock-in contract.
Why ADEL SEO
Why pest control businesses work with ADEL SEO
- We've worked with pest control businesses. Experience with tradies, including roofers, air conditioning, landscapers, electricians, builders, plumbers and other trades.
- You work directly with Wilson, not a junior account manager.
- No lock-in contracts. Stay because it works.
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- Offices in Adelaide, Brisbane and the Gold Coast. Works with tradies across Australia.
Questions
SEO for pest control FAQs
Is SEO worth it for pest control?
Usually. Termite work and annual inspections are high-value and searched for, and many customers come back every year.
Should termites have their own page?
Yes. Termite inspections and treatments are different searches from general pest control.
How long does pest control SEO take?
Profile fixes can help within weeks; competitive searches usually take several months.
How much does SEO for pest control cost?
Usually around $1,500 to $2,000 + GST a month for a small business. No lock-in.
Next step
Want more pest control jobs from Google?
Tell us the pests and suburbs you want more work from. We'll look at your Google profile, website and competitors first.