Google Ads for pest control
Google Ads for pest control: more inspections and treatments
Google Ads for pest control puts your pest control business at the top of Google when someone nearby searches for the job, like "termite inspection" or "pre-purchase pest inspection", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for pest control businesses.
Not a pest control business? See Google Ads for tradies.
How it starts
How people search for a pest control business
- Urgent: "termite inspection", "wasp nest removal" and "rats in roof".
- Planned: "pre-purchase pest inspection", "general pest spray" and "termite barrier installation".
- By area: "pest control Logan".
Pest control searches are often urgent and a little panicked: termites found, a wasp nest by the door, rats in the roof. Planned work like pre-purchase inspections and yearly sprays is steadier and books ahead.
Wasted spend
Where pest control Google Ads waste money
For pest control businesses, most wasted money goes on:
- Searches from people who will never hire you: "pest control spray Bunnings", "DIY termite treatment", "pest control jobs", "pest control licence course" and "what do termites look like".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for pest control businesses
Every week:
- Search terms: we check whether clicks come from homeowners with a pest problem or from people buying a spray.
- Blocked searches: "pest control spray Bunnings", "DIY termite treatment" and "pest control jobs" first, then more from each week's search terms.
- The jobs you want. Termites, general pest sprays, rodents and pre-purchase inspections each get their own ads, so the high-value termite work isn't sharing a budget with one-off wasp nests.
- The right page for each ad. Someone who searches "termite inspection" lands on a termite page that explains your inspection, your licence and what happens next.
- Hours and area. Budget goes up in the warm months when pests and termites are active, and pre-purchase inspection ads run all year. Ads show only in the areas you service.
Full method: Google Ads for tradies.
Good to know
Termites: the high-value search
A termite inspection can lead to a barrier or treatment worth many times the call-out. Pest control Google Ads should give termite searches their own ads, their own page and a fair share of the budget, and count those calls separately.
Where to start
Which pest control jobs to advertise
- Termite inspections and treatments: the highest value work.
- Pre-purchase inspections: planned, often for buyers and agents.
- General pest sprays: steady, often yearly.
- Rodent control: urgent and repeat.
- Commercial pest control: contracts, if you offer them.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your pest control business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for pest control businesses.
- Calls without paying per click: SEO for pest control businesses.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for pest control FAQs
Is Google Ads worth it for a pest control business?
It can be, because pest problems are urgent and termite work is valuable. It works when DIY spray searches are blocked and every call is tracked.
Should termite work have its own ads?
Yes. Termite searches lead to the biggest jobs, and they need a page that talks about inspections and treatments, not general pests.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small pest control business?
Yes. Google Ads for pest control businesses of any size work the same way, from one van to several technicians.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more pest control jobs from Google Ads?
Tell us which pest control jobs you want more of, and where.