Google Ads for painters
Google Ads for painters: quote requests, not colour searches
Google Ads for painters puts your painting business at the top of Google when someone nearby searches for the job, like "end of lease painting" or "house painters", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for painters.
Not a painter? See Google Ads for tradies.
How it starts
How people search for a painter
- Urgent: "end of lease painting".
- Planned: "house painters", "exterior house painting", "interior painting quote" and "commercial painter".
- By area: "painter Brighton".
Painting searches are mostly planned: people want two or three quotes for an interior or exterior repaint. A smaller group needs it fast, like end-of-lease touch-ups. Both can be worth paying for if the ads are clear.
Wasted spend
Where painter Google Ads waste money
For painters, most wasted money goes on:
- Searches from people who will never hire you: "painting jobs", "Dulux paint colours", "paint price", "how to paint a room" and "painting course".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for painters
Every week:
- Search terms: we check whether clicks come from people wanting a quote or from people choosing paint colours.
- Blocked searches: "painting jobs", "Dulux paint colours" and "paint price" first, then more from each week's search terms.
- The jobs you want. Interior, exterior, commercial and roof painting each get their own ads, so the budget follows the work you want, not the cheapest touch-ups.
- The right page for each ad. Someone who searches "exterior house painting" lands on an exterior page with before and after photos of your own work.
- Hours and area. Exterior ads get more budget in dry months. Interior ads run all year. Ads only show in the suburbs you're happy to quote in.
Full method: Google Ads for tradies.
Good to know
Paint colour searches aren't customers
Searches about paint colours, brands and prices pull in DIYers. Painter Google Ads block those, and spend on searches that ask for a painter, a quote or a place. Your own before and after photos do the rest.
Where to start
Which painter jobs to advertise
- Exterior repaints: bigger jobs, planned for dry weather.
- Full interior repaints: steady all year.
- Commercial and strata painting: repeat work for the right painter.
- Roof painting: if you do it.
- End-of-lease painting: quick jobs, often for property managers.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your painting business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for painters.
- Calls without paying per click: SEO for painters.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for painters FAQs
Is Google Ads worth it for a painter?
It can be, because painting jobs are planned and people go looking for quotes. It works when colour and DIY searches are blocked and every quote request is tracked.
Should I target property managers?
If you want end-of-lease and strata work, yes, with separate ads and a page written for property managers.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small painting business?
Yes. Google Ads for painting businesses of any size use the same weekly checks: the jobs you want, the suburbs you quote in, and real enquiries counted.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more painting jobs from Google Ads?
Tell us which painting jobs you want more of, and where.