Google Ads for tilers
Google Ads for tilers: bathroom and floor jobs
Google Ads for tilers puts your tiling business at the top of Google when someone nearby searches for the job, like "tile repair" or "bathroom tiler", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for tilers.
Not a tiler? See Google Ads for tradies.
How it starts
How people search for a tiler
- Urgent: "tile repair".
- Planned: "bathroom tiler", "floor tiling", "pool tiling" and "regrouting".
- By area: "tiler Burleigh Heads".
Tiling searches are mostly planned: a bathroom, a floor, a splashback. People compare tilers on photos, reviews and whether they also do the waterproofing.
Wasted spend
Where tiler Google Ads waste money
For tilers, most wasted money goes on:
- Searches from people who will never hire you: "tile shop", "tiling course", "how to grout tiles", "tile adhesive" and "tiler jobs".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for tilers
Every week:
- Search terms: we check whether clicks come from people wanting a tiler or from people shopping for tiles.
- Blocked searches: "tile shop", "tiling course" and "how to grout tiles" first, then more from each week's search terms.
- The jobs you want. Bathrooms, floors, pools and repairs each get their own ads, so the budget goes to the jobs you want.
- The right page for each ad. Someone who searches "bathroom tiler" lands on a bathroom tiling page with your own finished bathrooms and your licence.
- Hours and area. Ads run in the hours people plan renovations and only in the suburbs you work in.
Full method: Google Ads for tradies.
Good to know
Tile shoppers aren't tiling customers
Many tile searches come from people choosing tiles, not tilers. Tiler Google Ads block shop and product searches and spend on searches that ask for a tiler, a job and a place.
Where to start
Which tiler jobs to advertise
- Bathroom tiling: the biggest regular job.
- Floor tiling: large areas, planned.
- Pool tiling: specialist work.
- Regrouting and repairs: smaller, quick jobs.
- Waterproofing: where you hold the licence.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your tiling business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for tilers.
- Calls without paying per click: SEO for tilers.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for tilers FAQs
Is Google Ads worth it for a tiler?
It can be, for bathrooms and floors in particular. It works when tile shop and DIY searches are blocked and every quote request is tracked.
Should I advertise regrouting and repairs?
If you want them. They are quick jobs that can lead to bigger ones, but they need their own ads and page.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small tiling business?
Yes. Google Ads for tiling businesses of any size use the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more tiling jobs from Google Ads?
Tell us which tiling jobs you want more of, and where.