Google Ads for plasterers
Google Ads for plasterers: ceiling repairs to new homes
Google Ads for plasterers puts your plastering business at the top of Google when someone nearby searches for the job, like "sagging ceiling repair" or "plasterer near me", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for plasterers.
Not a plasterer? See Google Ads for tradies.
How it starts
How people search for a plasterer
- Urgent: "sagging ceiling repair" and "water damaged ceiling".
- Planned: "plasterer near me", "cornice installation", "plasterboard installation" and "rendering".
- By area: "plasterer Salisbury".
Plastering searches mix urgent repairs, like a sagging or water-damaged ceiling, with planned work on renovations and new builds. Homeowners and builders search differently.
Wasted spend
Where plasterer Google Ads waste money
For plasterers, most wasted money goes on:
- Searches from people who will never hire you: "plaster bags", "plastering course", "how to patch plaster", "plasterer jobs" and "plaster tools".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for plasterers
Every week:
- Search terms: we check whether clicks come from people needing a plasterer or from DIYers buying patching compound.
- Blocked searches: "plaster bags", "plastering course" and "how to patch plaster" first, then more from each week's search terms.
- The jobs you want. Ceiling repairs, renovations, cornice and rendering each get their own ads, so the budget goes to the work you want.
- The right page for each ad. Someone who searches "sagging ceiling repair" lands on a ceiling repair page that explains what you check and how fast you can come.
- Hours and area. Repair ads can run longer hours if you take urgent work. Ads only show in the areas you cover.
Full method: Google Ads for tradies.
Good to know
Homeowners and builders need different ads
A homeowner with a sagging ceiling and a builder needing a house sheeted are different customers. Plasterer Google Ads give each its own ads and page.
Where to start
Which plasterer jobs to advertise
- Ceiling repairs: urgent, often after leaks.
- Renovations and extensions: bigger planned work.
- New homes for builders: repeat business work.
- Cornice and feature ceilings: detail work.
- Rendering: if you do it.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your plastering business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for plasterers.
- Calls without paying per click: SEO for plasterers.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for plasterers FAQs
Is Google Ads worth it for a plasterer?
It can be, for ceiling repairs and renovation work in particular. It works when DIY searches are blocked and every call is tracked.
Should I target builders with Google Ads?
If you want builder work, yes, with separate ads and a page written for builders.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small plastering business?
Yes. Google Ads for plastering businesses of any size work the same way.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more plastering jobs from Google Ads?
Tell us which plastering jobs you want more of, and where.