Google Ads for locksmiths
Google Ads for locksmiths: calls when people are locked out
Google Ads for locksmiths puts your locksmith business at the top of Google when someone nearby searches for the job, like "locked out of house" or "rekey locks after moving", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for locksmiths.
Not a locksmith? See Google Ads for tradies.
How it starts
How people search for a locksmith
- Urgent: "locked out of house", "locksmith near me", "car lockout" and "lost car keys".
- Planned: "rekey locks after moving", "security door installation" and "restricted key system".
- By area: "locksmith Brisbane CBD".
Most locksmith searches happen on a phone, by someone standing outside a locked door or a car. They call the first locksmith who looks local, licensed and available. Planned work like rekeys and security doors books ahead.
Wasted spend
Where locksmith Google Ads waste money
For locksmiths, most wasted money goes on:
- Searches from people who will never hire you: "locksmith course", "how to pick a lock", "key cutting Bunnings", "locksmith tools" and "locksmith salary".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for locksmiths
Every week:
- Search terms: we check whether clicks come from people locked out right now or from people learning lock picking.
- Blocked searches: "locksmith course", "how to pick a lock" and "key cutting Bunnings" first, then more from each week's search terms.
- The jobs you want. Lockouts, car keys, rekeys and commercial work each get their own ads, so emergency calls and planned jobs don't compete for the same budget.
- The right page for each ad. Someone who searches "car lockout" lands on a car lockout page that says which vehicles you handle and how fast you can get there.
- Hours and area. If you answer 24/7, lockout ads run 24/7, mostly on phones. If you don't, they stop when you do. Ads only show where you can actually reach in time.
Full method: Google Ads for tradies.
Good to know
Trust when someone's locked out
Locked-out customers are wary of being overcharged. Locksmith Google Ads should send them to a page with your real business name, your licence where your state requires one, real photos and a local number, so they call you rather than the next ad.
Where to start
Which locksmith jobs to advertise
- House and car lockouts: urgent, phone calls.
- Car keys and transponder keys: high value.
- Rekeys after moving: planned and steady.
- Security doors and locks: bigger planned jobs.
- Commercial access and master key systems: repeat business work.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your locksmith business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for locksmiths.
- Calls without paying per click: SEO for locksmiths.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for locksmiths FAQs
Is Google Ads worth it for a locksmith?
It can be, because lockout searches are urgent and people call straight away. It works when calls are tracked and the ads only run when you can answer.
Should my ads run 24/7?
Only if someone answers 24/7. An ad that rings out at 2am costs you the click and the customer.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a one-van locksmith business?
Yes. Google Ads for locksmith businesses with one van or ten use the same weekly checks; the area and hours just match what you can cover.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more locksmith calls from Google Ads?
Tell us which locksmith calls you want more of, and where.