Google Ads for landscapers
Google Ads for landscapers: quotes from people ready to build
Google Ads for landscapers puts your landscaping business at the top of Google when someone nearby searches for the job, like "landscaper near me" or "retaining wall builder", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for landscapers.
Not a landscaper? See Google Ads for tradies.
How it starts
How people search for a landscaper
- Planned: "landscaper near me", "retaining wall builder", "turf laying" and "paving contractor".
- By area: "landscaping Hope Island".
Many landscaping searches come from people collecting ideas, not hiring. The ones who are ready to spend search for a job and a place: "retaining wall builder", "landscaper Hope Island". Google Ads for landscapers pays for those and blocks the rest.
Wasted spend
Where landscaper Google Ads waste money
For landscapers, most wasted money goes on:
- Searches from people who will never hire you: "landscaping ideas", "landscaping supplies", "free garden design app", "landscaper jobs" and "how to lay turf".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for landscapers
Every week:
- Search terms: we check whether you're paying for homeowners ready for a quote or for people browsing garden ideas.
- Blocked searches: "landscaping ideas", "landscaping supplies" and "free garden design app" first, then more from each week's search terms.
- The jobs you want. Full landscapes, retaining walls, paving and turf each get their own ads, so you can push the jobs that pay best and turn off small ones when you're busy.
- The right page for each ad. Someone who searches "retaining wall builder" lands on a retaining walls page with your own photos of finished walls.
- Hours and area. Budget goes up in spring and early summer when people want their yard done, and down when you're booked out. Ads only show in the suburbs you'll travel to.
Full method: Google Ads for tradies.
Good to know
Ideas searchers vs hirers
"Backyard ideas" and "garden design inspiration" get lots of searches and almost no paying customers. Landscaping Google Ads should block them and spend on searches with a job and a place in them. Your own project photos on the landing page then do the selling.
Where to start
Which landscaper jobs to advertise
- Full landscape builds: the biggest jobs, compared on photos.
- Retaining walls: clear searches, often urgent after a slip.
- Paving and driveways: planned work with good value.
- Turf laying: smaller, but quick to book.
- Garden maintenance contracts: repeat work, if you offer it.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your landscaping business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for landscapers.
- Calls without paying per click: SEO for landscapers.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for landscapers FAQs
Is Google Ads worth it for a landscaper?
It can be, for landscapers who target real jobs and suburbs and block idea searches. It works best with your own project photos on the page.
Should I advertise garden maintenance or only landscaping projects?
Whatever you want more of. Maintenance brings smaller but repeat work; projects bring bigger jobs. They need separate ads and pages either way.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small landscaping business?
Yes. Google Ads for landscaping businesses of any size work the same way: the jobs you want, the suburbs you travel to, and real enquiries counted.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more landscaping jobs from Google Ads?
Tell us which landscaping jobs you want more of, and where.