Google Ads for handyman businesses
Google Ads for handyman businesses: small jobs that pay
Google Ads for handyman businesses puts your handyman business at the top of Google when someone nearby searches for the job, like "handyman near me" or "odd jobs", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for handyman businesses.
Not a handyman? See Google Ads for tradies.
How it starts
How people search for a handyman
- Urgent: "handyman near me".
- Planned: "odd jobs", "gutter cleaning", "flat pack assembly" and "door repairs".
- By area: "handyman Robina".
Handyman searches are many small jobs. People want someone reliable, nearby and available this week. Some are property managers or older homeowners who come back again and again.
Wasted spend
Where handyman Google Ads waste money
For handyman businesses, most wasted money goes on:
- Searches from people who will never hire you: "handyman jobs", "how to fix a door", "handyman tools", "handyman salary" and "Bunnings DIY".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for handyman businesses
Every week:
- Search terms: we check whether clicks come from people with a job list or from DIYers looking up how to do it.
- Blocked searches: "handyman jobs", "how to fix a door" and "handyman tools" first, then more from each week's search terms.
- The jobs you want. Odd job lists, gutter cleaning, assembly and repairs each get their own ads, so cheap clicks don't bring jobs too small to be worth the drive.
- The right page for each ad. Someone who searches "handyman near me" lands on a page that lists the jobs you do, your area and how you price.
- Hours and area. Ads run in the hours you can book jobs and only in the suburbs you'll travel to.
Full method: Google Ads for tradies.
Good to know
Small jobs, careful budgets
Handyman jobs are small, so wasted clicks hurt more. Handyman Google Ads should target a tight area, block DIY and job searches, and push the bundled jobs and repeat customers that make it worthwhile.
Where to start
Which handyman jobs to advertise
- Job lists (several small jobs): worth the drive.
- Gutter cleaning: seasonal and repeat.
- Repairs for property managers: regular work.
- Flat pack assembly: quick to book.
- Small renovations: within your licence.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your handyman business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for handyman businesses.
- Calls without paying per click: SEO for handyman businesses.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for handyman businesses FAQs
Is Google Ads worth it for a handyman?
It can be, when the area is tight and clicks for tiny jobs and DIY are blocked.
How do I avoid paying for tiny jobs?
Target the bigger bundles and repeat customers in the ads, set a tight area, and block searches for single tiny tasks you don't want.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a one-person handyman business?
Yes. Google Ads for handyman businesses usually start small and local, with the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more handyman jobs from Google Ads?
Tell us which handyman jobs you want more of, and where.