Google Ads for gas fitters
Google Ads for gas fitters: hot water, cooktops and heaters
Google Ads for gas fitters puts your gas fitting business at the top of Google when someone nearby searches for the job, like "gas leak detection" or "gas cooktop installation", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for gas fitters.
Not a gas fitter? See Google Ads for tradies.
How it starts
How people search for a gas fitter
- Urgent: "gas leak detection" and "gas hot water not working".
- Planned: "gas cooktop installation", "gas hot water installation", "gas heater service" and "gas compliance certificate".
- By area: "gas fitter Hallett Cove".
Gas fitting searches are often specific: a cooktop to install, a heater to service, a compliance certificate for a sale. Some are urgent, like a gas hot water system that stops.
Wasted spend
Where gas fitter Google Ads waste money
For gas fitters, most wasted money goes on:
- Searches from people who will never hire you: "gas bottle refill", "gas fitting course", "gas prices", "gas bottle swap" and "gas fitter jobs".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for gas fitters
Every week:
- Search terms: we check whether clicks come from people needing a licensed gas fitter or from people looking for gas bottles.
- Blocked searches: "gas bottle refill", "gas fitting course" and "gas prices" first, then more from each week's search terms.
- The jobs you want. Hot water, cooktops, heaters and compliance each get their own ads, so the budget follows the work you want.
- The right page for each ad. Someone who searches "gas cooktop installation" lands on a cooktop page with your gas fitting licence and what's included.
- Hours and area. Heater ads go up before winter. Hot water and cooktop ads run all year. Ads only show in the areas you cover.
Full method: Google Ads for tradies.
Good to know
Your licence front and centre
Gas work must be done by a licensed gas fitter, and customers look for it. Gas fitter Google Ads should send people to pages that show your licence number, so the click turns into a call.
Where to start
Which gas fitter jobs to advertise
- Gas hot water: urgent and high value.
- Cooktop and oven installation: planned.
- Heater installs and servicing: seasonal.
- Compliance certificates: property sales and rentals.
- LPG conversions: if you do them.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your gas fitting business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for gas fitters.
- Calls without paying per click: SEO for gas fitters.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for gas fitters FAQs
Is Google Ads worth it for a gas fitter?
It can be, because gas jobs need a licensed fitter and people search for one. It works when bottle and price searches are blocked.
When should heater ads run?
From late autumn into winter, when people get heaters serviced or installed.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small gas fitting business?
Yes. Google Ads for gas fitting businesses of any size use the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more gas fitting jobs from Google Ads?
Tell us which gas fitting jobs you want more of, and where.