Google Ads for electricians
Google Ads for electricians: more of the jobs you want
Google Ads for electricians puts your electrical business at the top of Google when someone nearby searches for the job, like "emergency electrician near me" or "switchboard upgrade", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for electricians.
Not an electrician? See Google Ads for tradies.
How it starts
How people search for an electrician
- Urgent: "emergency electrician near me", "power out half the house" and "safety switch keeps tripping".
- Planned: "switchboard upgrade", "EV charger installation" and "smoke alarm compliance".
- By area: "electrician Morphett Vale".
Electrical searches split in two: emergencies, where people call the first electrician who looks available, and planned jobs like switchboards and EV chargers, where they compare a few websites first. Each needs different ads.
Wasted spend
Where electrician Google Ads waste money
For electricians, most wasted money goes on:
- Searches from people who will never hire you: "electrician apprenticeship", "electrical course", "how to reset a safety switch", "electrical wholesaler" and "electrician salary".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for electricians
Every week:
- Search terms: we check whether clicks come from people with a power problem tonight or from apprentices and DIYers.
- Blocked searches: "electrician apprenticeship", "electrical course" and "how to reset a safety switch" first, then more from each week's search terms.
- The jobs you want. Emergency call-outs, switchboard upgrades and EV chargers each get their own ads, so you can push the planned work you prefer and still catch the urgent calls.
- The right page for each ad. Someone who searches "EV charger installation" lands on an EV charger page that names the chargers and cars you work with.
- Hours and area. Emergency ads run after hours only if you take those calls. Planned-job ads run in business hours when people are at a desk comparing quotes. Both stop at the edge of the suburbs you want to work in.
Full method: Google Ads for tradies.
Good to know
EV chargers and switchboards: planned jobs worth paying for
People searching for an EV charger or a switchboard upgrade usually know what they want and are ready for a quote. These searches can cost less per click than emergencies, and the jobs are bigger. Give each one its own ad group and its own page, and they often become the best value in the account.
Where to start
Which electrician jobs to advertise
- Switchboard upgrades: bigger jobs, often after a safety switch keeps tripping.
- EV charger installation: a growing planned job with clear search terms.
- Emergency call-outs: only if you answer after hours.
- Solar and battery work: if you install them.
- Commercial and strata maintenance: repeat work for the right business.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your electrical business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for electricians.
- Calls without paying per click: SEO for electricians.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for electricians FAQs
Is Google Ads worth it for an electrician?
It can be, especially for planned work like switchboards and EV chargers and for emergencies you can answer. It works when real calls are tracked and apprentice, course and DIY searches are blocked.
Should EV charger installs have their own ads?
Yes. People searching for EV charger installation are ready for a quote, and they want a page that talks about chargers, not general electrical work. Separate ads and a separate page usually cost less per enquiry.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Is PPC for electricians the same as Google Ads?
Mostly, yes. PPC for electricians means pay-per-click advertising, and for most electricians that means Google Ads. Electrician Google Ads are what we manage, checked every week.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more electrical jobs from Google Ads?
Tell us which electrical jobs you want more of, and where.