Google Ads for crane hire
Google Ads for crane hire: lifts and plant hire bookings
Google Ads for crane hire puts your crane hire business at the top of Google when someone nearby searches for the job, like "crane hire today" or "crane hire", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for crane hire businesses.
Not a crane hire business? See Google Ads for tradies.
How it starts
How people search for a crane hire business
- Urgent: "crane hire today".
- Planned: "crane hire", "Franna crane hire", "excavator hire with operator" and "lifting roof trusses".
- By area: "crane hire Gold Coast".
Crane and plant hire searches come mostly from builders, site managers and business owners, not homeowners. They search on weekdays, often from a desk, and want to know capacity, availability and price.
Wasted spend
Where crane hire Google Ads waste money
For crane hire businesses, most wasted money goes on:
- Searches from people who will never hire you: "crane licence course", "crane operator jobs", "toy crane", "self-drive excavator hire" and "crane load chart".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for crane hire businesses
Every week:
- Search terms: we check whether clicks come from people booking a lift or from people chasing operator jobs and tickets.
- Blocked searches: "crane licence course", "crane operator jobs" and "toy crane" first, then more from each week's search terms.
- The jobs you want. Each crane size and type, plus plant hire, gets its own ads, so the budget follows the gear you want to keep busy.
- The right page for each ad. Someone who searches "Franna crane hire" lands on a page with that crane's capacity, what it suits and how to book.
- Hours and area. Ads run in business hours on weekdays, when builders book. They show only where your cranes and plant travel.
Full method: Google Ads for tradies.
Good to know
Business customers, not homeowners
Crane hire Google Ads target builders and site managers. They want specs and availability fast. Pages with capacities, photos of your own gear and a quick booking form turn those clicks into lifts.
Where to start
Which crane hire jobs to advertise
- Crane hire with operator: the main job.
- Contract lifts: planned, high value.
- Plant and excavator hire: if you do wet hire.
- Roof truss and steel lifts: steady builder work.
- Machinery moves: if you do them.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your crane hire business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for crane hire businesses.
- Calls without paying per click: SEO for crane hire businesses.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for crane hire FAQs
Is Google Ads worth it for a crane hire business?
It can be, because builders search for crane hire when they need a lift booked. It works when job and licence searches are blocked.
Do Google Ads work for business customers?
Yes. Builders and site managers search Google like everyone else, mostly on weekdays, so the ads run when they book.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for plant hire too?
Yes. Google Ads for plant hire and crane hire can run in one account with separate ads for each type of gear.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more lifts and hire bookings from Google Ads?
Tell us which lifts and hire bookings you want more of, and where.