Google Ads for concreters
Google Ads for concreters: more driveway and slab quotes
Google Ads for concreters puts your concreting business at the top of Google when someone nearby searches for the job, like "concrete driveway" or "exposed aggregate driveway", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for concreters.
Not a concreter? See Google Ads for tradies.
How it starts
How people search for a concreter
- Planned: "concrete driveway", "exposed aggregate driveway", "concrete slab for shed" and "concrete resurfacing".
- By area: "concreters Mawson Lakes".
Concreting searches are planned: a new driveway, a shed slab, a pool surround. People want a few quotes and judge concreters on photos of finished work.
Wasted spend
Where concreter Google Ads waste money
For concreters, most wasted money goes on:
- Searches from people who will never hire you: "concrete calculator", "bagged concrete", "concreter jobs", "how to pour a slab" and "concrete mixer hire".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for concreters
Every week:
- Search terms: we check whether clicks come from homeowners wanting a quote or from DIYers pricing bags of concrete.
- Blocked searches: "concrete calculator", "bagged concrete" and "concreter jobs" first, then more from each week's search terms.
- The jobs you want. Driveways, slabs, paths and resurfacing each get their own ads, so the budget goes to the jobs that pay best.
- The right page for each ad. Someone who searches "exposed aggregate driveway" lands on a driveway page with photos of finishes you've laid.
- Hours and area. Ads run when people plan outdoor work, and budget can drop in wet weeks when you can't pour. They only show where you'll quote.
Full method: Google Ads for tradies.
Good to know
Driveway quotes are won on photos
Concrete looks the same in words. Concreter Google Ads should send people to pages with your own photos of each finish (plain, coloured, exposed aggregate, stencilled), so the click becomes a quote request.
Where to start
Which concreter jobs to advertise
- Driveways: the most searched job.
- House and shed slabs: planned, often for builders.
- Paths and patios: smaller, quick to book.
- Resurfacing: good margin.
- Commercial concreting: if you do it.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your concreting business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for concreters.
- Calls without paying per click: SEO for concreters.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for concreters FAQs
Is Google Ads worth it for a concreter?
It can be, because concreting jobs are planned and people go looking for quotes. It works when DIY searches are blocked and your photos are on the landing page.
Should I show prices in my ads?
Only if you're comfortable quoting from the ad. A clear "free measure and quote" usually works without a price.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small concreting business?
Yes. Google Ads for concreting businesses of any size work the same way: the jobs you want and the areas you quote in.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more concreting jobs from Google Ads?
Tell us which concreting jobs you want more of, and where.