Google Ads for building inspectors
Google Ads for building inspectors: more pre-purchase and building and pest bookings
Google Ads for building inspectors puts your building inspection business at the top of Google when someone nearby searches for an inspection, like "building and pest inspection" or "pre-purchase building inspection", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for building inspectors.
Not a building inspector? See Google Ads for tradies.
How it starts
How people search for a building inspector
- On a deadline: "building and pest inspection", "pre-purchase building inspection".
- Planned: "new home inspection", "handover inspection", "pre-sale building inspection".
- For builders and developers: "dilapidation report".
- By area: "building and pest inspection Gold Coast".
Most buyers search with a contract signed and a few days to get the report. They call or book the first inspector who shows a clear price, turnaround and a way to book.
Wasted spend
Where building inspection Google Ads waste money
Building inspection clicks aren't cheap: "building and pest inspection" and "pest inspection" cost about $4 a click, and "building inspection" about $3.40 (SE Ranking, Australia, October 2026). For building inspectors, most wasted money goes on:
- Searches from people who will never book you: "building inspector jobs", "how to become a building inspector", "building inspection course", "building inspection checklist" and "DIY house inspection".
- Clicks from outside the area you inspect in.
Every week
How we run Google Ads for building inspectors
Every week:
- Search terms: we check whether clicks come from buyers needing an inspection, or from people looking for jobs, courses or checklists.
- Blocked searches: "building inspector jobs", "how to become a building inspector" and "building inspection checklist" first, then more from each week's search terms.
- The jobs you want. Building and pest, pre-purchase, new home and handover, and dilapidation reports each get their own ads, so builder and developer work isn't sharing a budget with buyer inspections.
- The right page for each ad. Someone who searches "building and pest inspection" lands on a page with your price or "from" price, report turnaround, a sample report and a booking form.
- Hours and area. Ads show only in the areas you inspect, and calls go to a phone someone answers.
Full method: Google Ads for tradies.
Good to know
Bookings you can count
Building inspection leads come in as calls, booking forms and quote requests. If Google Analytics doesn't count each one, the ads can't be judged or improved. Many building inspector websites we see have no proper lead tracking set up, so we set up tracking for every call and booking before we spend more.
Where to start
Which building inspection jobs to advertise
- Pre-purchase building and pest inspections: the biggest search, buyers on a deadline.
- New home and handover inspections: planned, booked ahead.
- Pre-sale inspections: sellers getting ahead of buyers.
- Dilapidation reports: builders, developers and neighbours, often repeat work.
- Pest-only inspections: if you offer them separately.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real bookings for your building inspection business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for building inspectors.
- Bookings without paying per click: SEO for building inspectors.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for building inspectors FAQs
Is Google Ads worth it for building inspectors?
It can be, because buyers need an inspection fast and each booking is a paying job. It works when job and course searches are blocked and every booking and call is tracked.
Should dilapidation reports have their own ads?
Yes. Builders and developers search differently from home buyers, and they need a page about dilapidation reports, not pre-purchase inspections.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for a small building inspection business?
Yes. Google Ads for building inspection businesses of any size work the same way, from one inspector to a team.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more building inspection bookings from Google Ads?
Tell us which inspections you want more of, and where.