Google Ads for arborists
Google Ads for arborists: tree removal and storm work
Google Ads for arborists puts your tree services business at the top of Google when someone nearby searches for the job, like "tree fallen on house" or "tree removal", and you pay only when they click. ADEL SEO helps local businesses get more enquiries from Google, Google Maps and AI search, with websites, SEO and Google Ads. Founded in Adelaide in 2014 by Wilson Tiong, who has been doing SEO since 2007.
We've run Google Ads for arborists.
Not an arborist? See Google Ads for tradies.
How it starts
How people search for an arborist
- Urgent: "tree fallen on house" and "storm tree removal".
- Planned: "tree removal", "stump grinding", "tree pruning" and "arborist report".
- By area: "tree removal Samford".
Tree work searches spike after storms and are steady the rest of the year for removals, pruning and stumps. Some people search to understand council rules before they call.
Wasted spend
Where arborist Google Ads waste money
For arborists, most wasted money goes on:
- Searches from people who will never hire you: "arborist course", "chainsaw hire", "free firewood", "arborist jobs" and "how to cut down a tree".
- Clicks from outside the area you want to work in.
Every week
How we run Google Ads for arborists
Every week:
- Search terms: we check whether clicks come from people needing tree work or from people hiring a chainsaw.
- Blocked searches: "arborist course", "chainsaw hire" and "free firewood" first, then more from each week's search terms.
- The jobs you want. Removals, stump grinding, pruning and storm work each get their own ads, so the budget follows the jobs you want.
- The right page for each ad. Someone who searches "tree removal" lands on a removal page that explains your qualifications, insurance and how council approval works where you operate.
- Hours and area. Storm ads switch on when storms hit and you have crews free. Removal and pruning ads run all year in your area.
Full method: Google Ads for tradies.
Good to know
Storms and council permits
Many trees need council approval before removal, and people search the rules first. Tree service Google Ads can catch them with a page that explains the steps, then turn the click into a quote.
Where to start
Which arborist jobs to advertise
- Tree removals: the main job.
- Stump grinding: quick add-on.
- Pruning: steady and repeat.
- Storm work: urgent.
- Arborist reports: for council approval, if you write them.
From our experience
What we find in the accounts we take over
Most accounts we take on don't have conversion tracking set up properly, and there's no testing system in place. We fix the tracking first. The first month of a new campaign is for testing and collecting data on what brings real calls for your tree services business, so we ask clients not to set expectations too high for month one.
Why ADEL SEO
Working with ADEL SEO
- You own everything: your website, domain, Google Analytics, Google Ads account and Google Business Profile.
- No lock-in contracts. Stay because it works.
- You work directly with Wilson, not a junior account manager.
- No website worth sending ads to? See websites for arborists.
- Calls without paying per click: SEO for arborists.
5.0 from 29 Google reviews (Adelaide). Read our reviews
Questions
Google Ads for arborists FAQs
Is Google Ads worth it for an arborist?
It can be, because tree removals are high value and people search when they need one. It works when DIY and chainsaw searches are blocked.
Should I run storm ads all the time?
No. Build them ready and switch them on when storms hit and you have crews free.
Should I block searches with "price" or "quote" in them?
Not all of them. Someone searching what a job costs, or asking for a quote, is often ready to hire. Blocking them all in the first month cuts the data the campaign needs and can push your cost per lead up. We block them only when your own account shows they don't turn into jobs.
Do you run Google Ads for tree services businesses?
Yes. Google Ads for tree services businesses, from one arborist to several crews, use the same weekly checks.
Cost, budgets, lead sites and more: Google Ads for tradies FAQs.
Next step
Want more tree jobs from Google Ads?
Tell us which tree jobs you want more of, and where.