Have you ever thought about the best way to promote your small business to a niche set of audience and generate more revenue from it?
If no, today is the time to change your perception and ensure that you are generating lots of traffic on your small business website.
Yes, all this is possible today with the help of local SEO.
But, before we dive into the benefits of local SEO for your small business it is important to look at what is local SEO?
Let us focus on the practical definition of local SEO.
You might have performed Google search and seen results that populate at the top of the search results page including the map, address, star ratings, and phone number.
This is local SEO.
It is popularly known as Google’s Local Snack Pack .
Depending on the industry, it has the potential to become the very first result on Google search results page.
The added advantage?
It can have a positive impact on driving new leads to your small business.
In other words, local SEO provides online searchers with results that are most relevant to their current location.
Optimisation of local search is an effective way to put your business in front of customers in close proximity to you, at the exact time they are searching for a particular business or service using a precise targeted approach.
The problem is not many small business owners are aware of this process which makes them lose out on generating more revenue from their local business.
To help you drive home the advantage for your small business we have provided different ways that will help you to optimise your local SEO in the upcoming sections of this write-up.
But, before we look at the different ways to optimise local SEO for your business, it is important to look at the different details that your customers may look for while performing local searches to learn more about your small business.