What Is Google Snack Pack? (Updated for 2025)
Have you ever searched for a local business—like “plumber near me” or “best café in Adelaide”—and seen a box showing three top businesses with maps, reviews, and contact info? That’s called the Google Snack Pack, also known as the Local 3-Pack.
In 2025, getting into that 3-Pack is one of the most powerful things you can do for your local business.
A Quick History: From 10-Pack to 3-Pack
Google has been refining how it shows local business listings for over a decade:- Pre-2014: Google showed 7 or even 10 listings in local results.
- Since 2015: It’s now trimmed down to just three—making it more mobile-friendly and competitive.
- That’s why it’s called the Snack Pack—just a “small bite” of results.
What the Google Snack Pack Looks Like in 2025
Today’s Local 3-Pack displays more than just a name and a phone number. Here’s what you’ll typically see:
- Business name and category
- Google rating and number of reviews
- Address (or service area for mobile businesses)
- Opening hours (and real-time status)
- Direct call and website links
- A map showing business locations
- Popular times, service options, health/safety info, booking buttons, and more
These features make it incredibly easy for searchers to choose a business without even scrolling further—which is exactly why showing up here matters so much.
Why Being in the Snack Pack Matters
- Appearing in the Google Snack Pack means:
- Maximum visibility at the top of local search results
- More trust thanks to reviews and Google’s credibility
- Dramatically higher click-through and call-through rates
- An edge over competitors buried further down the page
And yes, it works even if you don’t have a website—though having one improves your chances.
Google My Business Is Now Google Business Profile
Ranking in the Snack Pack isn’t random. Google uses a few key factors:
1. Relevance
How well your business matches what the searcher is looking for.
Tip: Use accurate categories and keywords in your business name and description.
2. Proximity
How close you are to the person searching (or to the location specified in the query).
Tip: Even service-area businesses need to clearly define their areas.
3. Prominence
How well-known and trustworthy your business appears online.
Tip: Get reviews, build citations, and grow your online presence.
Other Key Ranking Signals in 2025
- Review Quality & Quantity: Consistent 4–5-star reviews help build trust and improve rankings.
- Engagement: Are people clicking, calling, messaging, or booking from your profile?
- NAP Consistency: Make sure your Name, Address, and Phone number are the same everywhere online.
- Photos: Businesses with updated and engaging images tend to get more visibility.
- Posts & Updates: Regularly posting to your profile shows activity and relevance.
Final Thoughts
The Google Snack Pack is prime real estate—and your local business can absolutely earn a spot there with the right strategy. In 2025, local SEO is less about tricks and more about genuinely serving your community and proving it online.