January 14, 2017

What Is An Anchor Text

anchor text

There are a lot of rumours and speculations revolving around the latest Penguin 4.0 update of Google. It is a notable fact that there is no room for manipulated anchor texts with this latest update, but the confusion of SEO fraternity now is about an effective anchor text density to be considered. There is a lot of information available about anchor texts, but not all of them are dependable.

An overview of anchor text

For those who are new to this, anchor text is basically the clickable words we see in the content, which leads to another part of the same page or another web page. There are various types of anchor tests as:

  • Exact match – the exact keyword phrase for which we aim to rank the page for.
  • Phrase match or partial match – text containing the keyword phrase, which we look to rank for.
  • Generic text – Anchor text as a generic link phrase without any keyword as ‘click here’ or ‘go to site’ etc.
  • Branded – Using the name of the brand as anchor text.
  • URLs – A naked URL is left as anchor text.
  • LSI (Latent Semantic Indexing) keywords – Anchor text is closely related to or synonym for the target keyword.

Other types of common anchor texts also include Author Name, Image Link, and Title Tag etc.

Safe anchor text density

An experimentation post Penguin 4.0 for the text ‘web design’ in local search Sydney, Australia showed the following results.

  • The site ranked first just has 10% exact match
  • The site at fifth place has 24% exact match
  • The site at eighth place with 41% exact match
  • The site at ninth place with 12% exact match anchor

It shows that no one can yet advise authentically on the exact density of anchor texts to be ideally used, but one need to utilise them wisely. The best available advice is to allocate generic terms for anchor texts along with semi-branded, branded, and long tail phrases.

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