Back in 2011, Google launched its Google Panda changes to its search result ranking algorithm with a stated aim to penalizing low-quality sites by moving them to lower rankings, and at the same time, promoting high-quality sites and bringing them back the front pages of search results. To many website owners, this has been such a nightmare to see their sites fall to the last pages among hundreds of thousands of Google result and never return to the top. However, it it possible to avoid or at least minimize the impacts of Google Panda penalties by taking some of the steps suggested in this blog post.
Focus on providing high-quality content
Google explicitly expressed that the purpose of Google Panda is to punish low-quality/ spam webpages. Hence, it is very important that you focus your efforts on providing high-quality content. However, since there is no perfect algorithm, many site owners claim that their high-quality pages are losing to spam websites. Therefore, whether you like it or not, when working on improving the content of your website, you should also stick to Google’s rules of the game and what it defines as high-quality content. Some people have the mindset that the more they post, the higher chance for their website to rank higher. This is only true of all of what they post are of great quality. With Google Panda, now Google will be able to detect and penalize websites with sloppy articles full of spelling and grammar mistakes, duplicate or redundant articles on the same topics, unoriginal contents and extremely biased contents. So if you want to avoid Google Panda penalty, go back, reread through your websites and remove all low-quality articles, and start implementing stricter quality control on the published content.
Improve the quality of the website as a whole
While high-quality is the key to avoid Google Panda penalties, website owners should also improve the qualities of other aspects of their websites as well to better serve and receive better feedback from their users. For example, web owners can reconsider what advertisements are worth putting on the page that pay good income for web owner without annoying or distracting users. Moreover, some contents such as videos, animations and so on can be removed if not necessary to increase the loading speed for users. It is also a plus to make the page friendly with other devices such as cellphones, and tablets. More positive feedback and traffic mean more credibility for your pages.
Perform internal link optimization
What people often forget is optimizing the internal links within their websites, and most of the times, the internal links are implemented poorly without giving much consideration. Many links have the texts matching one another or the content exactly, and this can wrongly be considered as duplicate content by Google Panda. Similarly, many people do not put much efforts in writing the description and title of each page, resulting in sloppy texts or replica of other contents in the website. In order to avoid this, you can go back to examine all the internal links, title and descriptions of your page. There are also other tools and software available to help web owners to do this.
Do not try to cheat the search engine
When you get to the business of managing and promoting websites, it is natural that you wish to increase the traffic and ranking of your sites in as many ways as possible. However, it is advised that you stick to some legitimate and genuine means to do so because Google will find out about shade practices sooner or later. Once they find out, the penalties will be very severe! For example, some web owners use some software to generate the content automatically, or pay others to link their websites in bulk. These are considered spamming, and spam website is penalized the most heavily by Google Panda.